I have a HR paper and timeline that needs to be done.
Report on Jawbone Company
Felicia Wallace
University Maryland University College
HRMN 395
July 5, 2015
Introduction and Purpose of the Presentation
This presentation focuses on Jawbone, an organization that deals with designing portable audio technology and selling of both fitness wearable’s and audio devices.
The purpose of the presentation is to describe some of the organizations capabilities and competencies of its employees, challenges it faces, its total rewards program, and describes the existing metrics that evaluates the success of the existing total rewards program .
Description of Jawbone
Jawbone is an organization headquartered in San Francisco, CA. The organization mainly deals with designing and marketing of fitness wearable’s and portable audio devices. Some of their products include the famous Jambox wireless speakers, the Up2, Up3, Up4 fitness wristbands (CrunchBase. 2015). These fitness bands, are equipped with sensors that measure the heart rate and respiration rate, counts the number of steps the wearer takes and their travel distance, work intensity and calories burnt, and their sleep type. Jawbone’s lead competitors include Fitbit and Apple company, both of which deal with wearable technology.
Capabilities of Jawbone and Competencies of its Employees
Capabilities of Jawbone include:
Leadership. Jawbones leaders have created a path and lead its people towards an innovation era that encompasses value creation.
Adaptability. Since the company was founded in 1999, Jawbone adheres to a core philosophy of risk taking and fearlessness in using its past successes and failures to ensure improvement and development of new skills that will enable its future survival and success.
Creativity. With rising competition and technological advancement, creativity has been an integral part in ensuring that Jawbone remains relevant and stays ahead of the curve in the business by generating new ideas that help in tackling challenges.
Creativity and innovation. These capabilities have enabled Jawbone to generate new ideas and designs despite the need for Jawbone to maintain its best practices and traditions. Through creativity, Jawbone is able to bring new refreshing products on the table and to meet consumers needs on a daily basis.
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Continuation…
Innovation. This is the ability to translate ideas into reality. Through its cutting edge, outside of the box innovative skills, Jawbone has been able to win over more customers and investors. It has set the pace for a whole new product vertical with its latest, Up4 in this industry.
Employee competencies include:
Decision making and problem solving competencies.
Jawbone’s employees are result driven and committed.
Responsibility, accountability, trustworthiness and ethics.
Teamwork.
Communication skills. This is essential in listening and articulating new ideas, and for effective customer service.
Current and future challenges
Some of the current challenges Jawbone’s facing include:
Rising competition, especially from Fitbit and Apple.
Growing revenue, challenge of containing product prices and increasing their customer base (Rampton, 2015)
Financial challenges that impact on product release and delivery schedules as evidenced by the delayed delivery of the Up3 (Lashinsky, 2015).
Future challenges include:
Pricing control challenges with the growing economy, and increased competition which may derail profits.
Creativity and innovation challenges with current rising technological advancements, greatest competitor being customer none consumption.
As the technology advances, more and more companies are able to produce innovative and enticing products that woo consumers into purchasing/ buying their products. Jawbone face the great challenge of risk taking in terms of innovations in order to meet consumer needs.
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Total rewards programs
Total reward programs are strategically designed to attract, encourage, motivate, engage and retain employees within an organization (Manas & Graham, 2003). They are based on what the employees perceive to be of value to them resulting from their employment relationship.
Jawbone’s Total Reward Programs
Jawbone reward program encompass:
Giving fixed and variable benefits to its employees depending on time invested, skill level and effort.
Retirement and health benefits.
Reward and acknowledgment programs that recognize outstanding employees.
Talent and career development programs which include personnel training for skill development and advancement.
Jawbone has a daycare section where parent employees can leave their children and can attend to them routinely.
Performance management .
Performance management involves employee assessment, performance coaching, feedback, continuous growth and improvement of the employees.
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Jawbone’s Metrics for Evaluating Success of TRP
Existing Metrics include:
Employee satisfaction metrics that measure employee level of satisfaction with the organization.
Productivity and efficiency metrics based on the work done by a single employee per day.
Productivity metrics which measure the output based on employee inputs.
Conclusion
In conclusion, Jawbone is a focused company oriented towards its employees growth and customer satisfaction. Despite the rising competition and advancement in technology, with the right priorities and through a culture of innovation, creative risk taking, consumer consideration and socially responsible marketing, Jawbone shall be able to remain relevant and keep afloat of this dynamic business world.
References
CrunchBase. (2015). Jawbone. Retrieved from: https://www.crunchbase.com/organization/jawbone
Lashinsky, A., Fortune Magazine. (2015). Exclusive: Jawbone nears big investment from BlackRock. Retrieved from: http://fortune.com/2015/02/27/jawbone-blackrock-investment/
Manas, T. M., & Graham, M. D. (2003). Creating a total rewards strategy: A toolkit for designing business-based plans. New York: American Management Association.
Rampton, J. , Enterpreneur Magazine. (2015). Top 5 Challenges Facing Businesses Now. Retrieved from: http://www.entrepreneur.com/article/242432