Editing my Home work

Issue

The key questions to be analyzed are risk/benefit through this case and How to solve this problem in perfect way for both consumer and Ford Company without any losses?

Identify Stakeholders

The confronted with the issue/decisions is CEO.

The Impact of the decision is on consumers.

Rule:

The resolution is that the Ford Company should recall of consumers` cars in order to resolve the issue. Resolving of this problem is that a one-pound, one-dollar piece of plastic stopped the puncture of the gas tank.

Analysis:

· CEO

Should think about long-term not only for short-term because the Ford Company is the biggest company car in US. Ford has a good reputation in the world. The decision will make losses of the Ford Company, but they will maintain its reputation.

· Consumers

The number of consumers has the problem for both car and truck is 12.5 million. The population of the USA in 1971 was 209.9 million. This is meaning 6% of citizen has this problem from the ford company. If ford does not fix the problem, they will loss 6% or more from customer. They can compensate for the loss in another products.

1. Legality:

The decision to resolve the problem is legal and takes advantage to increase the reputation.

2. Morality and ethical conduct:

The decision is thinking for humanity and also for earn people`s trust for long-term.

Conclusion:

· The reputation, humanity, benefits for long-term and customers trust those are the real profit to stay in market. Most company in the world lose everything because they are thinking for short-term and to make a profit only. Even though the case dismissed by court , they will get satisfaction and confidence the consumers. Not only for 6 % of consumers, but also for all citizen in USA and the world.