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BA2123 Fall 2015

A1: B2C Failure/Success Cases Analysis - Due: Refer to the D2L

This is an individual assignment.

Part I. Failure Cases

You need to research the following five failure cases of B2C e-tailors.

· Egghead.com

· Kozmo.com

· Flooz.com

Search information related to the companies above (e.g., google with "failure and a company name"). Answer the following questions for each company:

1. Briefly describe the company and its products.

2. Why did they fail?

3. What lessons can we learn from the case?

Part II. Success Cases

· zipcar

· zappos

· airbnb

Search information related to the companies above (e.g., google with "a company name and success story"). Answer the following questions for each company:

1. Briefly describe the company and its products.

2. Explain why did they succeed

3. What lessons can we learn from the case?

Part III. Regarding what product works well in e-business

Let's assume that you are going to open a store in the Internet.

1. What products would you like to sell?

2. Justify why your products sell well in the Internet

3. What would be challenges in selling your products in the Internet?

Guidelines:

1. You need to submit your answers as Power Point presentation slides, submit it to the drop box (name: A1 Power Point Slides) in the D2L. Some of you will be asked to present them in class.

2. Make sure that the slides are written by your own words and that all the references used need to be explicitly described in the body and at the end of the paper.

3. Example of citation: (Use the reference format below. Alternatively APA format is also acceptable)

< In the body of the slides>

The Bootstrapping approach was applied to estimate the significance of the path (Chin

2000; Cook and Luo 2003; Cooper et al. 1995).

<Reference at the end of the slides>

Chin, W. W. “Frequently Asked Questions – Partial Least Squares & PLS-Graph,” 2000.

http://disc-nt.cba.uh.edu/chin/plsfaq.htm, accessed on September 16, 2003.

Cook, D. P. and Luo, W. "The Role of Third-Party Seals in Building Trust Online," e-

Service Journal, (2:3), 2003, pp. 71-84.

Cooper, D. R., Gefen, D. and Emory, C. W. Business Research Methods, 5th ed., IRWIN,

U.S.A., 1995.

(This assignment is worth 3 % of your total mark.)