case study one/Eco 520 milestone one and milestone three

ECO 520 Milestone Three: Market Competition and Firm Strategies Guidelines and Rubric

Overview

In your final project, you will analyze an investment opportunity applying key components of advanced microeconomics theories to typical business decisions. You will assume the role of an entrepreneur, and you will conduct an analysis focusing on an investment opportunity of your choice. In your analysis you will carefully evaluate key factors influencing the demand for the product, cost and supply issues, the role of market structure, and competitive analysis on firm strategy. You will also analyze the effects of government regulations and market intervention on potential profitability, and you will use price and non-price strategies to support product introduction. You will then evaluate the potential financial viability of the proposed new product using approximate figures and determine whether or not to recommend investing in the development and commercialization of the investment opportunity to your business partners.

Prompt

In task 7-2 you will evaluate the market structure and influences on firm strategies and profitability for the investment opportunity chosen for your final project. You will also evaluate the effects of government regulation and intervention that may affect your business. For example, this is where you would discuss how well the market operates and include examples of aspects market performance specific to your selection. Is it efficient? Does it produce good outcomes? Why or one why not?

In this milestone, you will submit a 3-5 page paper that includes the following:

1. Market Structure:

a. Market Competition: What is the existing and potential market competition? How do these companies affect the firm's strategies and profitability? This is where you would discuss the type of competitors, number of competitors, and barriers to entry.

b. Firm Strategies: What are potential price and non-price strategies that the firm might use and what are their relationships to the market structure? For example, discuss a strategy that would support the success of your product. Depending on how the industry is structured you might discuss how it is consistent with the market structure. Perhaps you would address how it is different. Once you address this, you would discuss how your choice provides an advantage in the market.

2. Effects of Regulation and Intervention:

a. Policies: Identify policies or regulations at the local, state, or national level that could potentially affect your business. What are the reasons for these policies or regulations?

b. Effects of Intervention: How do these policies or regulations affect your ability to compete and profitably operate in your business? Include examples specific to aspects of market performance to support your conclusions. For example, some forms of regulation, such as patent protection, may afford more profit opportunities while others, such as environmental regulations, may add to your costs.

Format: The market competition and firm strategies paper should follow these formatting guidelines: 3-5 pages, double spacing, 12-point Times New Roman font, L-inch margins, and citations in APA format.

Instructor Feedback: Students can find their feedback in the Grade Center.

Rubric

Critical Elements

Exemplary

Proficient

Needs Improvement

Not Evident

Value

Market Competition

Meets "Proficient" criteria and

Assesses market competition

Assesses market competition

Does not assess market

20

qualifies with economic

for impact on firm strategies

but with gaps on their

competition

concepts that enrich and extend

and profitability

associated impact on firm

the claims

strategies and profitability

(18-20)

(16-17)

(14-15)

(0-13)

Firm Strategies

Meets "Proficient" criteria and

Assesses potential firm price

Assesses potential firm price

Does not assess potential firm

20

qualifies with economic

and non-price strategies for

and non-price strategies but

price and non-price strategies

concepts that enrich and extend

their relationship to the market

aspects of their relationship to

the claims

structure

the market structure are

unclear

(18-20)

(16-17)

(14-15)

(0-13)

Policies

Meets "Proficient" criteria and

Identifies policies or regulations

Identifies policies or regulations

Does not identify policies or

20

qualifies with economic

at the local, state, or national

at the local, state, or national

regulations at the local, state, or

concepts that enrich and extend

levels that may affect business

levels that may affect business

national levels that may affect

the claims

explaining the reasoning for

but with gaps in explaining

business

these policies

reasoning for these policies

(18-20)

(16-17)

(14-15)

(0-13)

Effects of

Meets "Proficient" criteria and

Describes the potential effects

Describes the potential effects

Does not describe the potential

20

Interventions

qualifies with economic

of the identified government

of the identified government

effects of the identified

concepts that enrich and extend

policies or regulations on the

policies or regulations but with

government policies or

the claims

firm's goals and performance

gaps on how aspects impact

regulations on the firm's goals

firm's goals and performance

and performance

(18-20)

(16-17)

(14-15)

(0-13)

Articulation of

Submission is free of errors

Submission has no major errors

Submission has major errors

Submission has critical errors

20

Response

related to citations, grammar,

related to citations, grammar,

related to citations, grammar,

related to citations, grammar,

spelling, syntax, and

spelling, syntax, or organization

spelling, syntax, or organization

spelling, syntax, or organization

organization and is presented in

that negatively impact

that prevent understanding of

a professional and easy to read

readability and articulation of

ideas

format

main ideas

(18-20)

jI6-17)

-

-------_ ... _------

(14-15)

(0-13)

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