Persuasive essay

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Assignment #2: Persuasive Paper (20%)

In assignment 2, students will write a persuasive essay in response to the theme:

“ It isn’t enough for a multinational corporation to be socially responsible; they must be a triple bottom line company to meet their ethical obligations”

Required Elements of Assignment #2 – Persuasive Essay:

 Write a persuasive essay either supporting or denying the veracity of the theme statement;

 The argument should include a discussion of the differences between corporate social responsibility and the triple bottom line concepts.

 Include a discussion about the idea of distributive justice and the current distribution of wealth;

Required Formatting of Persuasive Essay:

· This essay should be double-spaced, 12-point font, and four to six pages in length excluding the title page and reference page;

· Title page;

· Introductory paragraph and a summary paragraph;

· Write in the third person;

· Use APA formatting for in-text citations and a reference page. You are expected to paraphrase and not use quotes. Deductions will be taken when quotes are used and found to be unnecessary;

· Submit the paper in the Assignment Folder.

Persuasive Writing Resources:

 Tips on Writing a Persuasive Essay

http://www.time4writing.com/writing-resources/writing-resourcespersuasive-essay/

 How to Write a Persuasive Essay

http://www.writeexpress.com/persuasive-essay.html

 Argumentative Essays

https://owl.english.purdue.edu/owl/resource/685/05/

Tips For Writing a Persuasive Essay:

 Use a pleasant and reasonable tone in your essay. Sarcasm and name-calling weaken an argument. Logic and fairness will help to keep it strong.

 Make your best argument your last argument.

 Select your words carefully, have them evoke an image. Persuasion is about appealing to all the emotions of the reader. The use of adjectives and logic will convey a vivid picture and will make the reader believe you and that you write as an authority on the subject.

 No personal pronouns and no I think, I feel, I believe as these phrases all weaken your perspective because the reader is less likely to think you are writing from fact than fiction.

 No personal experiences unless they are generic meaning everyone has them and can relate to them and they convey a vivid and immediate image.

Due Date

Sep 27, 2015 11:59 PM

Hide Rubrics

Rubric Name: Persuasive Argument (20%)


Criteria	Outstanding	Superior	Good	Substandard	Failure
Critical Thinking/Reasoning	5 points demonstrates a high degree of critical thinking, is consistent in accurately interpreting questions & material; provides solid assumptions, reasoning & claims; thorough analysis & evaluation with sound conclusions	4.25 points shows good critical thinking; accurately interprets most questions & material; usually identifies relevant arguments/reasoning/claims; offers good analysis & evaluation with fairly sound conclusions	3.75 points shows occasional critical thinking; questions & material is at times accurately interpreted; arguments/reasoning/claims are occasionally explained; offers fair analysis & evaluation with a conclusion	3.25 points shows little critical thinking, misinterprets questions or material; ignores or superficially evaluates; justifies little and seldom explains reasoning; draws unwarranted conclusions	2.75 points lacks critical thinking consistently offers biased interpretations; ignores or superficially evaluates; argues using poor reasoning, and/or unwarranted claims
Application of Concepts/Development	5 points arguments or positions are well-supported with evidence from the readings/experience; ideas go beyond the course material and recognize implication and extensions of the material and concepts	4.25 points arguments or positions are mostly supported by evidence from the readings and course content; ideas presented demonstrate student’s understanding of the material and concepts	3.75 points arguments are more often based on opinion or unclear views than on position grounded in the readings of material or external sources of material	3.25 points arguments are frequently illogical and unsubstantiated; student may resort to ad hominem attacks on the author instead of making meaningful application of the material	2.75 points arguments lack meaningful explanation or support of ideas
Persuasiveness of Argument	4 points argument clearly expresses the authors feelings but avoids the use of personal pronouns; tone is pleasant and reasonable; words are well chosen; uses substantive adjectives and a significant degree of logic to create a vivid image for the reader; conveysion of authority	3.4 points argument is usually expressive; tone is pleasant and reasonable; words are typically well chosen; uses some adjectives and/or some degree of logic; paints a clear picture for the reader; message is mostly authoritative	3 points argument is sometimes expressive; tone is somewhat pleasant and reasonable; words are sometimes inspiring; logic is sometimes difficult to follow; picture sometimes lacks focus; message wanes on occasion	2.6 points argument is rarely expressive; tone is unpleasant and unreasonable; words are rarely inspiring; reasoning is illogical; fails to evoke the emotions of the reader; message does not come from a place of authority	2.2 points argument is reduced to sarcasm and name-calling; void of logic and fairness; words are dull and uninspiring; fails to relate to reader; message is not believable
Attention to Instructions	3 points demonstrated full understanding of requirements; responded to each aspect of assignment	2.55 points demonstrated understanding of requirements; missed one minor aspect of assignment	2.25 points demonstrated some understanding of requirements; missed a key element or two minor aspects of assignment	1.95 points failed to show a firm understanding of requirement; missed two key elements or several minor aspects of assignment	1.65 points did not demonstrate understanding of assignment requirements
Clarity; including grammar	2 points writing is clear and easy to follow; grammar and spelling are all correct; formatting gives a professional look and adds to readability	1.7 points most ideas are presented clearly; occasional spelling and/or grammar issues	1.5 points wordy; some points require rereading to understand fully; more than an occasional spelling and/or grammar	1.3 points unclear and difficult to understand; frequent spelling and grammar issues	1.1 points largely incomprehensible writing/poorly written in terms of mechanics and structure
Adherence to APA (6th ed.)	1 point no APA style errors	0.85 points attempts in-text citation and reference list but 1 or 2 APA style errors are present	0.75 points attempts in-text citation and reference list; APA style errors are present; inconsistencies in citation usage can be found throughout the document	0.65 points attempts either in-text citation or reference list but omits the other	0.55 points no attempt at APA style
Overall Score	Outstanding 18 or more	Superior 16 or more	Good 14 or more	Substandard 12 or more	Failure 0 or more