english homework

Readings Responsibility Selling the Brand not the Product ________________ __________________

Ch. 19

Advertising

pgs. 536-545

David Crary

“Group Wants Shrek off Anti-Obesity Campaign”

pg. 580

Barbara Meltz

“Fighting Obesity but Fronting for Junk Food”

pg. 581

Baker and Smith

“Stealth TV: Channel One Delivers News and Advertising to the Classroom”

pgs. 570-575

Naomi Klein

“New Branded World, from No Logo”

pgs. 546-557