5 pages 3 hours

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SNHU Student Consultants

2500 North River Road

Hooksett, NH

May 16, 2014

Mr. John Doe, President

Acme Widgets

123 Main Street

Worcester, MA 01604

Dear Mr. Doe:

The first paragraph is just introductory stuff, usually very short, wherein you thank the guy for the opportunity to make the proposal, say how everybody you interviewed was very helpful, what a lovely office he has, blah, blah, blah.

1

The second paragraph is CRITICAL. Here you want to make your recommendation, up front and very clear. It should have two parts. The first part is what you are recommending, “After careful consideration we are recommending a (growth, stability, consolidation) strategy by way of (vertical integration, joint venture, market penetration, whatever).” The second part is the justification for this recommendation, something like, “We feel this is the best approach because ….”.

2

The third paragraph is an OUTLINE of how you propose to pull off whatever you recommended in paragraph #2. You should include very little detail, just an outline, bullets maybe. Make reference to a more detailed implementation plan attached.

3

The last paragraph is, again, pro forma. Thank the person again for the opportunity, say you know you can really add some value to the organization, if he has any question please feel free to call (give a phone number), say you’ll call to follow-up next Thursday, whatever.

4

Sincerely,

SIGN IT!

YOUR NAME

Encl.