5 pages 3 hours

Southern New Hampshire Consulting Students

Hooksett, NH

Interoffice Memo

TO: Senior Project Director (that’s you)

FROM: Rick Rogers, Senior Partner

DATE: 7 September, 2015

SUBJECT: Quick Report

Sorry to do this on such short notice, but I got a call today from Christine Day, the CEO at that new account we have been trying to get, lululemon athletica (Case #6 in your text, p. C-39). I know you are about to leave for that conference in Atlanta, but if you could just give me about four hours work on the first draft of a strategic proposal to Ms. Day I’d appreciate it. Don’t worry about it being too clean. Just get me a decent draft that I can get to my secretary to clean up and finalize for the lady.

She’s got to go to her Board of Directors next week to make a formal proposal. If we can make a good impression here I think we have the account cinched!

You know what she’s looking for; the usual stuff. We’ll need an assessment of the company and its position in the industry, their current strategy and assessment, and of course a recommendation and some idea of how to pull it off.

Draft up the covering letter as per usual to Ms. Day with the recommendations, implementation, etc., a report to support this letter, and of course any exhibits, overheads, etc. that you think will be helpful. She would especially appreciate an evaluation of the competitive forces in their industry and also an assessment of their current financial position. Don’t forget, though, that the strategic recommendation is the top priority. I’m going to have to present this to Ms. Day late this week, while you are in Atlanta, so make sure that I can understand what you are proposing.

I hope that the conference in Atlanta turns out to be very productive for you and your team. I’ll see you when you get back.