BUSN 635 WK 8
jamealag
businessplangradingrubric-1.docBusiness Plan Grading Rubric
100
Company Name: “ROC IT” Tshirts________ ________ Total Points Earned: __________
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Business Plan Elements
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Points Earned
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Business Plan Format Guidelines Typed report Cover page: name, date, owners’ names, address, phone number Table of contents: organized, pages numbered, accurate |
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Writing Mechanics Spelling, grammar, punctuation, sentence structure, APA format |
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Executive Summary Introduction Company overview Management team summary Market opportunity overview Financial overview Conclusion |
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Management Team Plan Key executives & their skills/experience Benefit of each executive to company Explain how team is positioned to operate the business |
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Company Description Motivations for starting the business Business opportunity Company history Definition of business concept |
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Product Plan Identify key product Describe how product meets customers’ needs Feature/benefit analysis Value proposition Product production plan |
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Company Vision & Mission Statements Vision statement Mission statement Measurable goals/objectives |
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Industry Overview Industry sector description Economic factors External threats Potential opportunities Industry barriers to entry |
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Target Market Analysis Demographic characteristics of market Psychographic characteristics of market Behaviors of target market Strategies appealing to market
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Competitive Analysis Competitors’ strengths Competitors’ weaknesses Company’s competitive advantage |
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Marketing Plan Positioning strategy Survey & survey results Pricing strategy Distribution plan Promotional message Media plan Promotion & advertising plan Personal selling strategy Incorporation of theme Samples of promotion materials |
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Operational Plan Manufacturing process description How materials will be obtained Business location description Criteria for location selection Equipment list Product storage & distribution process |
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Organizational Plan Human capital needs Employment strategies Description of legal ownership type How business will comply with laws Business organization chart |
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Financial Plan Starting capital Budget/cash flow for purchases & vendor list Break-even analysis Projected income & profit Overall financial concerns |
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Growth Plan Description of growth plan Strategies for market penetration Strategies for product development Strategies for market development Strategies for diversification |
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Contingency Plan Internal risks External risks How risks will be avoided Actions when risks occur |
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Total Points
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/64 |
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61/
