Accounting

Mwembe’s Company Website

Business Capstone Project

Dennis Byrd

ITT-Tech

The company created in part one was Mwembe Company Limited. It is a manufacturing company limited that offers a variety of healthy and nutritious products. The company leads in producing, marketing and distributing high-quality fresh and fresh cut fruits and vegetables. Mwembe needs to create a website because it will help reach many customers and help in advertising its existence and the products they deal with. A website is a page or pages on the internet that you search information about a company and you get to know more information about it, the location, products or services they deal in, and their prices.

The site should be user friendly to its users, easily accessible to all users despite of their geographical location, disabilities or other things that might get in the way. It should also be easy to navigate through the pages, this makes it easy for users to easily access the page and get the relevant information they need from the web page. In this case the website should contain original and correct information about the company, this will help the customers to gain trust in the company, for example the contact information given, products, terms of production should be accurate information to clear any doubt among the users of the site. It should also be compatible with browsers that are most likely being used by online individuals. Information in the site should also be correct; this will help to avoid miscommunicating about a product or even a company. Information should be well organized to avoid any form of confusion among the site users.

The website should give the title of the Organization, in this case it is Mwembe Company Limited, describe a brief history of the organization, it should also indicate the basics of the organization like vision, mission statement, and core values. For example the mission of the organization can be the value that state that Mwembe company is that it aims at Selling the highest quality products and easily available that satisfies their clients’ needs and promote the health stakeholders through healthy eating education. Its vision can be displayed on the page as Mwembe looks forward to be a United States premier agricultural producer of fresh produce that offers nutritious and healthy vegetables and fruits to the people not only in the country but globally. The company also aims to produce products that satisfy today’s health and wellness-conscious consumer demands with a level of convenience fitting perfectly into their active lifestyle.

The language use should be simple and can be easily understood by anyone who will visit the site. The font size used should be a clear font size that is easily visible and a typeface that is easy to read so as to avoid straining users to get the information from the site.

The website created should have images of the products they deal with. The images therefore include fresh fruits, beverages, vegetables and snacks. The company uses fruits and vegetables in producing juice, pudding and even salad. The images should be of high quality, clear and attractive, this will attract attention of those you are advertising the product to and will have an urge to come for the product advertised. The images should employ good use of colors, good use of colors for fruits and vegetables, best choice of color that depict the products in real life for example vegetables like kale should be green, fruits like mangoes, grapes, strawberries should depict their real colors. In case the images are from photography then they should be of quality photography. The images also should be strategically located on the web page such that one you log into the page you see images and will attract the web users to get to know what the page is all about. The images or photos should show healthy fruits and vegetables of the products they deal with.

The page should be consistent in terms of information and layout; this is to avoid confusion by the viewers of the site. The layout of the page should not be changed, when people visit a site, there are certain features that they identify with and if it, if the site changes then the users will not easily locate the site again and may tend to neglect the site and never visit it again or even lose some trust in the site,. For example Mwembe is known well with its products of fresh fruits and vegetables, this information should always be there and consistent with no change, in the site Mwembe will be said to be in USA in a town let’s say in Los Angeles and the contact information 1444 S. Alameda Street Los Angeles, California 90021, this address should always be available on the site every other time one visits the site. If there must be changes then the site should communicate to its clients about the changes. The colors and the images used on the website should also be consistent. The site should display the company’s trademark for example its logo should always be available on the website. The logo should also be consistent.

The site having indicated its products and services, it should also indicate the methods or ways on which the customers can acquire their products for example, if one cannot make to the company then orders are made and the products are delivered door to door. The customers should be informed through the site on the different methods of delivery and the general procedure of acquiring the product. The pricing of goods should be indicated also depending on the means of which you want it delivered to you, for example charges of delivery to the destination a customer desires. Discounts also should be indicated in the site for the regular customers or for those who buy their products in bulk.

The site should allow interactivity with its clients, in this case, the site should be able to have places where the customers can post questions on the availability of certain products, means of payment and also information of where they should be delivered to, the customers address. It also should give a chance to employees to give their views on how the company operates and also on what they think should be improved or not be included for the good of the company and its customers as well. The tax imposed on the products should also be communicated to the customers through the site. So that the customers get to know the imposed charges on any transaction they make.

REFERENCES

Beaird, J., & George, J. (2014). The principles of beauty web design (3rd ed.). S.I.. SitePoint

Lynch, P., & Horton, S. (1999). Web style guide: Basic design principles for creating web sites. New Haven [Conn.: Yale University Press.

Wiedemann, J. (2006). Web design: E-commerce. Köln: Taschen.