For Trevian

BU2799

Project

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PROJECT DESCRIPTION

Project Introduction:

The course has a comprehensive four-part project that will allow you to apply your knowledge in the field of

business management. This project is assigned in Week 1 and has different tasks and submissions

throughout the 11 weeks. Each part of the project builds upon the previous one.

In Project Part 1, you will select a fictitious organization and discuss the value added services that it offers.

You will also measure its performance by creating a table.

In Project Part 2, you will draft a document showing a Web site design for the company that you selected in

Project Part 1.

In Project Part 3, you will determine the financial health of the company.

In Project Part 4, you will create a business plan for the company and submit to your instructor.

Course Objectives Tested:

1. Select a project that incorporates all the subject processes that have been studied in the Associates

program.

2. Outline a project that has appropriate depth and breadth to adequately resolve a substantive

business problem.

3. Research the details of the project to build facts necessary to make good business decisions toward

the problem solution.

4. Analyze the data and recommend a specific approach to resolve the business problem.

5. Recommend the solution and action items that must be addressed and implemented to resolve the

business problem.

6. Write a formal report with the problem statement, all data and sources of data, recommendations

based on the student’s business analysis, and conclusions for the business.

7. Present the analysis as a final report.

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PROJECT SUBMISSION P LAN

Project Part Description/Requirements of Project Evaluation Criteria

Project Part 1 Assessment Preparation Checklist:

Perform the following tasks to prepare for this assessment:

 Read Chapter 3, in the textbook, Contemporary

Strategy Analysis, before attempting this

assessment.

 Read the topic “Increasing Sales Revenue” from

this week’s online lesson.

Title: Understanding Value Added Services

During the lifetime of a company, it experiences P and L’s

(profits and losses) for a variety of reasons. Many

companies provide value added products or services as

enhancements to increase their sales revenues.

Think of any one fictitious organization from the following

sectors and then perform the given tasks:

1. Automotive

2. Healthcare

3. Manufacturing

4. Telecom

Task 1:

Give a brief introduction of the company. Mention its name,

industry type, kind of products or services it offers to its

consumers, etc.

Task 2:

Name three types of value added products or services that

the company could include to increase its profitability.

Some examples may include:

1. A landlord’s lease or rent incentive

Your instructor will consider

the following points for

evaluating your performance

in this assessment:

 Did you submit your

project on time?

 Did you create a fictitious

organization from the

given set of industries?

 Did you list at least three

value added products or

services?

 Did you include product

price, actual cost of

giveaway item, and

product or service in the

performance table?

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Project Part Description/Requirements of Project Evaluation Criteria

2. A software company’s add-on products

3. A retail store’s buy two and get one free option

Task 3:

Create a table that includes the performance of the

company for the past one year using:

1. Net cost of item

2. Net income from item

3. Net cost of value added item

4. Total net profit

Make sure to include product price, actual cost of giveaway

(actual or presumed) item, and product or service, in a table

that shows profitability measures.

Submission Requirements:

Submit a Microsoft Word document of the following

specifications:

 Font: Arial, Size 12, double space

 Length: 4–5 pages

 Citation Style: APA

Due: Week 3

Grading Weight: 17.5%

Project Part 2 Assessment Preparation Checklist:

Perform the following task to prepare for this assessment:

 Read the topic “Designing a Web site” from this

week’s online lesson.

Title: Creating a Web site

Create a five page word document of what a Web site could

look like for the company that you created in the previous

part of your project.

Your instructor will consider

the following points for

evaluating your performance

in this assessment:

 Did you submit your

project on time?

 Did you include all the

suggested elements in

the design?

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Project Part Description/Requirements of Project Evaluation Criteria

Include the following in the document:

 Images

 Mission statement

 Products and/or services offered

 Contact information

 A shopping cart page for orders that include

purchase options

Remember that the site map must enable clients to find

information readily.

Submission Requirements:

Submit a Microsoft Word document of the following

specifications:

 Font: Arial, Size 12, double space

 Length: 5–6 pages

 Citation Style: APA

Due: Week 6

Grading Weight: 17.5%

Project Part 3 Assessment Preparation Checklist:

Perform the following tasks to prepare for this assessment:

 Go through the following chapters in the textbook,

Contemporary Strategy Analysis:

o Chapter 9, pp. 228–242

o Chapter 10, pp. 246–263

 Read the topic “Recap of Concepts” from this

week’s online lesson.

Title: Determining Financial Health

Considering accounting standards and financial accounting

basics, prepare a scenario to determine the financial health

of the company that you have created in the previous parts

of your project.

Your instructor will consider

the following points for

evaluating your performance

in this assessment:

 Did you submit your

project on time?

 Did you clearly determine

the financial health of the

fictitious company?

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Project Part Description/Requirements of Project Evaluation Criteria

Include the following as a part of the financial health:

 Current assets

 Inventory valuations based on what is there in

stock, what has been sold, and what is expected to

be sold in future

 Projections for prospective new product offerings

Submission Requirements:

Submit a Microsoft Word document of the following

specifications:

 Font: Arial, Size 12, double space

 Length: 3–4 pages

 Citation Style: APA

Due: Week 8

Grading Weight: 17.5%

Project Part 4 Assessment Preparation Checklist:

Perform the following tasks to prepare for this assessment:

 Go through the following chapters in the textbook,

Contemporary Strategy Analysis:

o Chapter 16, pp. 402–418

o Chapter 17, pp. 423–452

o Chapter 18, pp. 456–475

 Read the topic “How to Write a Business Plan?”

from this week’s online lesson.

Title: Business Plan

For this part of the project, consider that the company you

created has strategically planned a merger with an

overseas organization within its first three years of starting.

Now, write a business plan for the newly merged multi-

business corporation.

Your instructor will consider

the following points for

evaluating your performance

in this assessment:

 Did you submit your

project on time?

 Did you include all

the suggested

elements in the

business plan?

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Project Part Description/Requirements of Project Evaluation Criteria

Also include the following in the business plan:

1. Reasons why you think these two companies will

work in harmony

2. How you plan to manage the separate incomes

3. Floor plan (layout), building size needed

4. Number of employees (and the necessary

positions) for the new company

Submission Requirements:

Submit a Microsoft Word document of the following

specifications:

 Font: Arial, Size 12, double space

 Length: 5–6 pages

 Citation Style: APA

Due: Week 11

Grading Weight: 17.5%

End of Project Description