Benny
kim9720
benny.docx
Instructions:
1. Read and study Chapters 5 and 6 (pp. 152-217) in your text to review the principles of developing and delivering a leadership presentation with PowerPoint[Symbol]. This assignment, together with Assignment Six, focuses on a “stand-up extemporaneous presentation” (p. 159 in your text).
2. Select a real problem or situation where you work or select a community / public issue that you are passionate about. You will gain the most benefit from this exercise if the problem is a real business situation that you are involved with at your place of employment or in your community.
3. Your purpose is to explain the problem and your solution to a specific target audience (visualize the audience in a conference room) and persuade them to take a specific, tangible action step.
4. To begin the planning for your presentation, complete a Strategic Communication Analysis using the template provided with your welcome e-mail.
5. Refer to the rubric on the following page to guide your work.
Example of a GOOD Topic for a Problem-Solution Persuasive Presentation
|
Purpose |
Target Audience |
|
|
Telecommuting |
Convince VP of HR (your boss) to pilot test telecommuting for selected positions in your office |
Your boss and HR benefits committee |
Example of a BAD Topic for a Problem-Solution Persuasive Presentation
|
Topic |
Purpose |
Target Audience |
|
Global Warming |
Convince people that global warming is a problem |
Who would be in the conference room? |
Communication Strategy Analysis: Problem-Solution Persuasive Template
Note: Answer the questions in bullet point format, using complete sentences and proper punctuation / grammar for each bullet point. Do not exceed one page.
|
Problem What is the problem you’re trying to solve? How does it impact the organization or group? |
· |
|
Purpose What is your objective or what do you want to accomplish with this presentation? |
· |
|
Audience Who is your target audience (decision makers)? Is there a secondary audience? What are the audience characteristics and interests relevant to your message? |
· |
|
Context What are the contextual factors that may influence your message? |
· |
|
Message What is your overall message? What do you expect others to feel and do because of your message? What’s the best method for organizing your message? |
· |
|
Information What information must your presentation include? |
· |
|
Benefits How can youbuild support for your position? What are the benefits to your audience if they take the action you recommend? |
· |
|
Objections What objections can youexpect? How can you address or minimize the objections? |
· |
Page BreakRubric
Communication Strategy Analysis
Problem-Solution Persuasive Presentation
|
Problem |
· Provides a clear definition of the problem · Identifies a least two negative effects from the problem on the organization |
|
Purpose |
· Provides clear, accurate statement of purpose or purposes for the presentation |
|
Audience |
· Identifies primary audience (and secondary audience if appropriate) · Describes at least two relevant audience characteristics or interests |
|
Context |
· Identifies at least two contextual variables |
|
Message |
· Provides a clear, single sentence summary of the message · Describes what the audience should do and feel as a result of the message · Identifies a specific organizing pattern for the message (e.g., problem-solution) |
|
Information |
· Identifies at least three pieces of information important to the audience |
|
Benefits |
· Identifies at least two benefits from the audience’s perspective (meeting a want or need) |
|
Objections |
· Identifies at least two objections the audience might raise · Identifies strategies for addressing or minimizing the objections
|
