Assignment 2 for hifsa shaukat

Assignment 2: Individual Report. Length of report: 2,500 – 3,000 words. This is the major piece of coursework for this module. It is designed to develop Knowledge and practical ability in creating a marketing plan B. REQUIREMENTS You will be working, through the creation of a marketing plan for an organisation of Your choice identified in Assignment 1. The marketing plan will be developed during the course of the of the lectures, each with element of the marketing plan constructed by applying the theory from the chapters in the text. You are required to bring their stages of the plan to each lecture where feedback is provided with the aim of reviewing progress and suggesting areas for improvement. The Marketing Plan must be presented in Report Format using Harvard Referencing Style and include an Executive Summary along with a Table of Contents. See page 240 through to 244 of the textbook for an example of marketing plan format. C. General Layout of Written Assignment Assignment should be in report format with headings and sub-headings. Type written with Times New Roman or Arial font size:12. 1.5 or 2x line spacing. Single or double side printing. Reference list on last page.

Executive summary (<120 words)

Introduction

Situation Analysis

 Market Summary

 Market Needs

 Market Growth (Timeline)

 PORTER Five Forces (Any format tables, chart etc)

 PEST Analysis (Any format tables, chart etc)

 Product Offering

Marketing Strategy

 Marketing Objectives

 Target Market

 Positioning Map

 Strategies

 Marketing Mix (4Ps, Product, Price, Place, Promotion)

Financial Plans

 (Details expected revenues, expenses and profits based on the marketing programs

in the plan)

Implementation Controls

 Implementations

 Contingency Plans

Conclusion