For Prof Xavier

Unit 5 [299: Associate’s Capstone in Management]

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Assignment Details and Rubrics Unit 5 Assignment:

There are two Assignments to complete. Assignment #1: The Competitive Environment Topic: SWOT and S.M.A.R.T. Goals

Please review the video tutorials in the learning activities area before proceeding.

This will be another step in starting work on your Final Project:

Review the scenario Tim’s Coffee Shoppe. You will begin to create the foundation for your Final Project marketing plan.

Checklist:

 Describe the competitive environment based on your CPM you did previously.

 Read the customer surveys in Tim’s file cabinet in the Unit 9 simulation.

 Discuss how you would revise the 4 P’s of marketing for Tim’s based on the

above information and how it will impact Tim’s marketing strategy.

View the Assignment #1 rubric. Write a minimum of 4 pages using APA format and citation style which includes the title and references page. Submit your paper to the Assignment Dropbox before the end of this unit.

Unit 5 Assignment #1 Percent possible

Points possible

Points Earned

Comments

Content per Checklist 100% 40

Analysis, critical thinking and correct response to checklist items: (80%)

Checklist:

Unit 5 [299: Associate’s Capstone in Management]

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• Describes the competitive environment

30%

12

• Explains how they apply 4 P’s to survey information and how it would impact the marketing strategy.

30%

12

• Provides a summary of research

20%

8

Subtotal: 80% 32

Writing, spelling, and grammar/ minimum 4 pages in APA format and citation style that includes title and references pages

20%

8

Percent Total Points

possible

Your Score: 100% 40

Unit 5 [299: Associate’s Capstone in Management]

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Assignment #2: Journal Assignment Topic: The Product Life Cycle

Review the Product Life Cycle. You may also use the Internet as a resource.

Then describe the product life cycle for one of the following using no fewer than 300 words.

1. A consumer product, for example a newspaper. 2. A cell phone, for example the iPhone. 3. A new car, for example the Jeep Wrangler. 4. Choose a product that you use.

View the Assignment #2 rubric. Complete your response in APA format and citation style on the Journal tab in a minimum of 350 words.

Unit 5 Assignment #2-Journal Percent possible

Points possible

Points Earned

Comments

Content per Checklists 100% 20

Answer provides complete information demonstrating analysis and critical thinking:

80%

Checklists:

Research on the Internet to review the Product Life Cycle.

Then describe the product life cycle for one of the listed product possibilities:

1. A consumer product, for example a newspaper.

2. A cell phone, for example the iPhone.

Unit 5 [299: Associate’s Capstone in Management]

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3. A new car, for example the Jeep Wrangler. 4. Choose a product that you use.

80%

8

Subtotal: 80% 16

Writing, spelling, and grammar/350 words in APA format and citation style

20%

4

Percent Total Points possible

Your Score: 100% 20