Create a 5-7 slide presentation using the speaker's notes section for your content and the slides for presentation purposes. Include the following information:
jesi.s
cocacola.pptxCOCA COLA COMPANY
1
INTRODUCTION
Coca cola is the largest retailer of beverages in the world.
It is present in over 150 countries.
The company has more that 200 different products and brands.
Coca-Cola company is based in America and is one of the largest retailers in the world as it deals with the distribution and the making of non alcoholic beverages. Coca cola is a worldwide company that is active with its subsidiaries and distribution channels in more than 150 countries. The company is one of the largest as more than 1.5 billion products daily. The main organization produces only the concentrated syrup that is distributed and sold worldwide to the subsidiaries. The company is made up of hundreds of brands and they produce variety of beverages and different flavors. Coca cola is full of variety which may be the reason behind the company being the largest beverage company in the world. Coca colas main competitor is pepsi.
2
COCA COLA COMPANY
The company produces all kinds of soft drinks for instance;
Juices
Sports drinks
Tea
Mineral Water
Coca cola is made up of a variety of products. For instance, the company has many kinds of beverages including mineral and sparkling water. The company also has cold ready to drink tea products The company started out with coca cola which was only one flavor, but up to this point the company has different flavors in different regions in the world. For instance, there are certain flavors that can only be found in particular areas in the world. The Amita Is the name of a fruit juice that is only available in Greece. The company has more than 200 different beverages all spread around the world.
3
DESCRIPTION
Coca Cola is made up of ;
Carbonated water
Sugar
Flavor
Color
The product is a beverage that is created using carbonated water, flavorings, sugar, caffeine and color. The beverage is created using the syrup that is produced by the main company. After the addition of carbonated water and sugar, the drink is ready to be consumed. The product is placed in a bottle with various shapes and colors. The beverage is non alcoholic and is marketed worldwide in order to appeal to everyone. The main limitation to the product is that, the product has received bad publicity with most of the world believing the main drink coca cola is a corrosive drink due to its other uses the drink can manage for instance as a cleaning agent. This gives the company a bad reputation and leads to customers not drinking it. The benefit of the product is that the company has a variety of beverages for instance the company has a sports drink, sparkling water and even tea. The availability of substitutes allows the customers to be free to chose its products.
4
EXPANSION
Coca Cola is in more than 150 countries.
There are mainly two countries the company does not operate which as Cuba and North Korea.
Cuba is easier to expand to than north Korea due to the political tensions
Cuba is not stable politically.
Cuba's economy is controlled by the state.
The company is already present in more than 150 countries therefore; this makes it easy to look for the countries that are not occupied by the product. There are mainly two areas where the product is not sold which is in North Korea and Cuba. The problem with North Korea is that the country is not in touch with the outside world as the country is protected from outsiders. Cuba is an easier place where coca cola can expand.
The first factor to look at in Cuba is that the country is not stable in that the relationship between the United States and Cuba are not strong. Since the United States is the supplier of the coca cola syrup, the political tensions between the two countries will lead to a strain in the building of new relations and the expansion of the company may take time before the market is receptive to the new product.
The economy of the country is controlled by the state meaning that the rise and fall of prices is not in control of the company making the country a risky area to expand to.
The environment around the country is peaceful and this is a plus side as the external environment can affect the way in which the country operates.
5
REFERENCE
Senker, C., & Foy, D. (2012). Coca Cola: The story behind the iconic business. London: Wayland
Coca-Cola Company, Wilmington, Del. (1974). The Coca-Cola Company: An illustrated profile of a worldwide company. Atlanta: Coca-Cola Co
Allen, F. (1994). Secret formula: How brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world. New York, NY: HarperBusiness
6
REFERENCE
Keegan, W. J., & Keegan, W. J. (1989). Global marketing management. Englewood Cliffs, N.J: Prentice Hall
