Create a 5-7 slide presentation using the speaker's notes section for your content and the slides for presentation purposes. Include the following information:
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coca_cola.ppt
COCA COLA COMPANY
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INTRODUCTION
- Coca cola is the largest retailer of beverages in the world.
- It is present in over 150 countries.
- The company has more that 200 different products and brands.
Coca-Cola company is based in America and is one of the largest retailers in the world as it deals with the distribution and the making of non alcoholic beverages. Coca cola is a worldwide company that is active with its subsidiaries and distribution channels in more than 150 countries. The company is one of the largest as more than 1.5 billion products daily. The main organization produces only the concentrated syrup that is distributed and sold worldwide to the subsidiaries. The company is made up of hundreds of brands and they produce variety of beverages and different flavors. Coca cola is full of variety which may be the reason behind the company being the largest beverage company in the world. Coca colas main competitor is pepsi.
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COCA COLA COMPANY ORGANIZATION STRUCTURE
Coca cola is made up of a variety of products. For instance, the company has many kinds of beverages including mineral and sparkling water. The company also has cold ready to drink tea products The company started out with coca cola which was only one flavor, but up to this point the company has different flavors in different regions in the world. For instance, there are certain flavors that can only be found in particular areas in the world. The Amita Is the name of a fruit juice that is only available in Greece. The company has more than 200 different beverages all spread around the world.
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OPERATIONAL PLAN AND FINACIAL PLAN
| Strategy | Timeframe | Person Responsible | Budget | Other Resources |
| Conduct market visits | Two visits per week to selected markets during summer | Sales Manager | Salary $2500 Trailer $1500 | Purchase of roadshow trailer |
| Advertise major events through television | Adverts placed in national televisions every weekends | Promotion coordinator | Adverts $5000 | |
| Initiate Coca-Cola challenge tournaments | Program commences Sep 2015 and ends Dec 2015 | Events coordinator | Trophies $3000 | |
| Conduct social events | Events conducted every two months | Promotions coordinator | Events self funding | |
| Effect regular communication with customers through newsletter | Quarterly basis: Jan, Apr, Jul and Sep | Newsletter Editor | Photocopy consumable | Photocopy machine |
The product is a beverage that is created using carbonated water, flavorings, sugar, caffeine and color. The beverage is created using the syrup that is produced by the main company. After the addition of carbonated water and sugar, the drink is ready to be consumed. The product is placed in a bottle with various shapes and colors. The beverage is non alcoholic and is marketed worldwide in order to appeal to everyone. The main limitation to the product is that, the product has received bad publicity with most of the world believing the main drink coca cola is a corrosive drink due to its other uses the drink can manage for instance as a cleaning agent. This gives the company a bad reputation and leads to customers not drinking it. The benefit of the product is that the company has a variety of beverages for instance the company has a sports drink, sparkling water and even tea. The availability of substitutes allows the customers to be free to chose its products.
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MARKETING MIX OF COCA-COLA
Distribution Activities: The Coca-Cola Company sells its products by bottling and canning operations. There distributors reached the coke to the wholesale and the wholesale reached it to retailers. And at last the customer buy coca cola from the retailer shop.
Promotion Activities: advertising the Coca-Cola Company uses advertising as its main source of increasing consumer awareness. It mainly uses the television. There are many television advertisements on Coca-Cola products. This source allows the company’s products to reach a large audience.
The company is already present in more than 150 countries therefore; this makes it easy to look for the countries that are not occupied by the product. There are mainly two areas where the product is not sold which is in North Korea and Cuba. The problem with North Korea is that the country is not in touch with the outside world as the country is protected from outsiders. Cuba is an easier place where coca cola can expand.
The first factor to look at in Cuba is that the country is not stable in that the relationship between the United States and Cuba are not strong. Since the United States is the supplier of the coca cola syrup, the political tensions between the two countries will lead to a strain in the building of new relations and the expansion of the company may take time before the market is receptive to the new product.
The economy of the country is controlled by the state meaning that the rise and fall of prices is not in control of the company making the country a risky area to expand to.
The environment around the country is peaceful and this is a plus side as the external environment can affect the way in which the country operates.
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REFERENCE
- Senker, C., & Foy, D. (2012). Coca Cola: The story behind the iconic business. London: Wayland
- Coca-Cola Company, Wilmington, Del. (1974). The Coca-Cola Company: An illustrated profile of a worldwide company. Atlanta: Coca-Cola Co
- Allen, F. (1994). Secret formula: How brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world. New York, NY: HarperBusiness
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REFERENCE
- Keegan, W. J., & Keegan, W. J. (1989). Global marketing management. Englewood Cliffs, N.J: Prentice Hall
- Coca-Cola Company, Wilmington, Del. (1974). The Coca-Cola Company: An illustrated profile of a worldwide company. Atlanta: Coca-Cola Co
- Allen, F. (1994). Secret formula: How brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world. New York, NY: HarperBusiness
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