Krispy kreme assignment for HIFSA SHAUKAT

Saint Joseph’s University - Haub School of Business

Department of Management

Fall 2009

Krispy Kreme Assignment Questions

In two pages (double-spaced, 1 inch margins, 12 point font), please answer the following questions.

1. Based on the information in the case, what is Krispy Kreme's strategy?

2. Did Krispy Kreme execute their strategy successfully?

3. What are the strategic issues that Krispy Kreme must address?

4. What 2 or 3 objectives would you recommend to Krispy Kreme, and what strategies for achieving the objectives?