business research process
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team_b.docx1
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Business Research: Part 2
Team B
The term B2B, Business to Business, can be defined as any and all means of communication and strategic planning carried out by companies that sell products, services, and solutions to conquer other businesses. We are talking about a process developed communication and relationship that will trigger a lasting business partnership and ( hopefully) continuous. ABC Office Solutions Corporation, need a complete set of new tools to improve performance. The objectives are various and intricate; they need to focus on how the organization can outperform the competition in their segment space, product quality, and brand recognition. Defining and understanding the competitors is also vital in running the business. Many of the organizational issues they are facing are caused by the lack of structure and strategies. Is imperative for ABC Office Solution to gather the data to implement the right plan to grow a profitable business. Objectives include increasing market share by collecting the specific data that will open the new window to prospect, profitability, and grown possibilities. They are aiming at increasing their productivity on providing and better services to companies. They aim at providing the industry a well-organized and creative system to connect companies professionals and the general public.
Whenever a company decides to improve operations, a lot of research should be conducted to acquire data and knowledge. Perhaps the most difficult part is related to the design or the choice of questions to be addressed by the market research is to perform.
These data seeks to identify strengths and weaknesses at the operational level. Of external things often it seems easier than they are and often great ideas can not be carried out due to ignorance of the power of some big box suppliers and competitors. However, to get a complete picture of a real situation to do some questions that lead to the search for a concrete response to future projections the company: what are our biggest competitors? What are they doing differently? What key performance indicator can apply to monitor performance? How do we stand out? Can the economy in supporting companies of all changes? Many variables come into play and very technical data especially when it comes to conducting properly study aspects. And most importantly, make sure that at the end of account are held can lead a positive and real action needs presented here, and to help improve the company needs.
Hypothesis
By converting this system to a newer system in which to operate we increase productivity. In the way that this will increases productivity will be by having a bigger customer base to work with and making it easier for the employees to input data or have data already imputed by the costumer or the service provider agent to have on a server so any personal con work with the customer account. As we do this we can also save money on paper that will be used for the accounts and be able to print anything out that anyone can need thus saving on copies making it faster for any personnel or department. Also by doing this the paperwork could not be lost in the transfer of the account file from place to place also saving time and space by not having too much paper work. To include by making the employees job easier to manage they can in turn have more costumers to work with making more profit for the company. As the customer base expands, the company can grow from the point that it is right now. This is, and much more can come if the improvements are made to store all the information that we need in computers.
There are several professional marketing groups in the United States (American Association for Public Opinion Research, American Marketing Association, Marketing Research Association) that have established standards of ethical behavior for marketers and marketing researchers. Marketing professionals that want to preserve their membership status with these groups must adhere to their ethical codes. However, not all researchers belong to these groups, and the ethical standards are not universal. On the topic of ethical research, Giacobbe and Segal (2000) mention that “the researcher has a direct and implied responsibility to several constituents (e.g. client, firm, self, respondent, other clients, public) simultaneously” (p.229). That is why marketing researchers must find an equilibrium between the responsibilities they have to each one of their constituents.
Researchers must be honest and treat their respondents, clients, and team members fairly. For example, marketing research is often a combination of electronic channels like the online surveys or email communications. The privacy rights of the respondents is a main ethical consideration when conducting research. All data gathered must be utilized for the intended purpose of the study and must be protected by everyone involved in the research. In contrast, the relationship between the researcher and his/her client must be void of misleading and inaccurate results. The statistical techniques utilized must be in agreement with the needs of the client. They
must guarantee a comprehensive design for the study, which includes an adequate sample selection that should provide the results needed for a sound conclusion.
As a local dealer and wholesaler of office supplies, ABC Office Solutions Corporation is attempting to find competitive ways to innovate and attract new customers. For the company to do that, it must gather in-depth insights into the needs of the office supply market so they can develop new value propositions. The purpose of this study is to determine if the investment of technological advances will generate more business and if the addition of environmentally friendly products and services will attract a new customer base.
References
Giacobbe, R. W., Segal, M. N. (2000). A comparative analysis of ethical perceptions in marketing research: U.S.A. vs. Canada. Journal of Business Ethics, 27(3), 229-245
Geez, A. E., & Sims, R. L. (2014). Ethical attitudes toward marketing research practices: A cross-cultural study. Journal of Multidisciplinary Research, 6(1), 49-64. Retrieved from http://search.proquest.com/docview/1628955062?accountid=458
McDonald, Malcolm. Market Segmentation: How to Do It and How to Profit from It. Somerset, NJ, USA: John Wiley & Sons, 2012. ProQuest library. Web. 24 August 2015.
http://www.mit.edu/~hauser/Papers/Hauser-Katz%20Measure%2004-98.pdf
