MARKETING AND COMMUNICATIONS RESEARCH PAPER- NEED BY MONDAY AT 4:00 PM EST

Project Overview

Patients traditionally have received all their medical information from their physicians. However, "Dr. Google" and "Nurse Bing" have increasingly become trusted sources of health information. As a result, everyone from pharmaceutical companies to prosthesis suppliers has added direct-to-consumer advertising to their promotional mix. This is very controversial because it tends to disrupt the traditional doctor-patient relationship.

This project provides you with the opportunity to thoroughly research a current direct-to-consumer advertising technique (online ads or social media, for example) and how it is used to promote a healthcare product or service. This project will help you understand how to communicate directly with healthcare consumers and improve your marketing knowledge.

Requirements

For this project, you will write an original research paper with a body of 5-6 pages. The paper should focus on a direct-to-consumer technique, thoroughly explaining what it is, why it's important, and how it fundamentally impacts healthcare marketing.

Your paper final should be in APA format and consist of the following pages:

Title Page - captivating title, your name, title of the course, date

Body - 5-6 pages consisting of introduction, background on your topic, research support using in-text citation, personal evaluation, and strong conclusion.

Reference Page with web addresses listed if used.

My paper is on how Social media has become an effective tool for prescription drug advertisement