For Professor Goodman Only

Resources: SWOT Analysis table

Complete an environmental scan for the health care organization you chose in Week Two.Use the SWOT Analysis table, located on the student website.

· Assess the organization’s internal strengths and weaknesses.

· Analyze the industry for opportunities and threats.

· Perform a gap analysis. A SWOT analysis helps determine performance gaps. It includes the following components:

· Strengths

· Weaknesses

· Opportunities

· Threats

· Describe the organization’s present and prospective customers.

· Consider the following external factors:

· Consumer and social

· Competitive

· Technological

· Economic

· Legal and regulatory

Submit the SWOT analysis as a Microsoft® Excel® attachment.

Write a 1,400- to 1,750-word report in which you do the following:

· Explain why an environmental analysis is important in the development of your strategic plan by answering the following questions:

· What is the purpose of environmental analysis?

· What are the implications of environmental analysis in the creation of your strategic plan?

· What are the major benefits of competitive analysis as part of your strategic planning process?

· What evolving economic, legal, and regulatory issues may potentially have an effect on your strategic plan?

· Based on your SWOT analysis, provide an assessment of your chosen organization in which you include the following:

· The organization’s ability to accomplish its mission, goals, and objectives as set in previous strategic plans

· The organization’s ability to respond to internal and external changes and challenges

· Incorporate your SWOT analysis findings into clearly stated goals and objectives for a 3- to 5-year period, focusing on your strategic plan areas.

· You will have two to three goals for each year, with two to three measurable objectives for each goal.

· Goals may span several years.

· Outline your goals and objectives clearly and provide a narrative explanation for each.

Cite at least three sources to support your information.

Format your paper consistent with APA guidelines