Assignment for Respect Writer

Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension

The brand strategy for the consulting on information technology of Touch-Com LTD entails the company slogan, logo, and brand extension. The brand strategy has the name of the company that is the Touch-Com ltd that deals with information technology. The brand name will be exposed to every target and potential client in the United States of America. The exposure of the brand name will enable the firm to be able to reach a higher target audience, and in return it will attract more clients from the corporate world.

With a strong brand name, Touch-com ltd will need a slogan and a logo that will reinforce its presence in the American market. The logo of the firm will have blue, white and orange colors. The blue color will stand for the integrity of the firm, white will stand for the transparency and orange will stand for our commitment to serve our clients with outmost truth. The three colors will stand next to each other on the logo in such a way that they will share equal shares of the logo, meaning that we are committed to living by our logo. The principles underlying the logo will be followed to the letter in service with the clients.

The logo will be placed adjacent to the company name; thus clearly distinguishing the name and logo. The firm shall have a slogan “all for the best”. The slogan will be used in commercial and will be below the name and logo of the firm. The slogan means that no a single firm will be left out in the great wave of Touch-Com ltd. By stating that no one will be left being most of the firms both big and small will join in thus increasing the client base and thus leading to an increase in inflows to the firm.

The firm shall venture into internet security as a brand extension of the firm’s brand. The name of the extension will be Inveay Touch. The Inveay Touch system will be used in internet security that is it will protect online users from cyber attacks and malware. The security system will be useful to corporate firm as they will be guaranteed their safety as they transact and transfer information from one server to the next.

Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.

Product: The primary types of services we will provide include consultancy and technical assistance on Information or Knowledge, Communication and Information Technology management services. Under the Information and Knowledge Management category, Touch-Com deals in developing knowledge and information management policies, training, and consultancy. The various services will be offered to our clients. Under the communication category, Touch-Com has a dedicated team of experts who deal with various services in communication including: Designing communication plans or strategies; video editing and production of documentaries; publicity and event management, media liaison and public relations, PR training and consultancy and Social media integration. The Information Technology Management category services provided at Touch-Com include Software and web application development; video conferencing; IT management and computer training; web design and maintenance; IT project analysis Audit and logistical support; networking and fiber optic awareness. The products will be in service form thus there will be no goods that are tangible from our firm. The firm shall have rights to any program that they create and the rights can only be licensed by the firm.

Price: In simplifying billing to clients, Touch-Com LTD will work on various pricing structures depending on the service provided. However, the prices will be affordable and realistic. The firm will utilize both online and offline modes of payment. Considering that it is a consultancy firm, it will charge its rates per hour.

Place: In the provision of our services, Touch-Com will provide our services for the convenience of our esteemed clients. We will increase our accessibility to our customers through our daytime phone numbers, email, website, Facebook page and Twitter handle. Touch-Com will have a heavy presence in the internet as not so many people can be able to reach us at the geographical location,

Promotion: Touch-Com plans to recruit sales executives to assist in the development of new markets for the company through exploring unexplored markets and maintain the present clients. There will also be the setting up of the social media platforms including blogs, Facebook, LinkedIn and Twitter pages that respond to our online clients' queries and need of information promptly. The company also plans to participate in the public forums like seminars and workshops.

Market strategy: 5C’s

Customers: The objectives of the company are to support institutions and citizens in harnessing information, communication and IT solutions across all sectors through policy management, development, maintenance, supply and knowledge sharing. A happy client leads to a happy service provider.

Company: In meeting the above-named customer needs, Touch-Com has in place a team of information science experts and professionals as part of its staff to address services the customers are seeking for 24/7. That is in line with the company’s core value of professionalism, reliability, integrity, dedication and excellence in ensuring delivery of quality services and products to our clients as well as making sure they are satisfied all the time. The company can tailor products to specific clients needs.

Competition: Touch-Com LTD is among the many consulting firms providing Communication, knowledge management and IT under one roof. Tachi-com Kenya Solutions LTD has a Competitive advantage in this area due to the excellent experience of its staff. However, as a new firm we shall put the needs of the clients first thus giving the clients better solutions.

Collaborators: Some of the collaborators for Touch-Com include Government both Federal and State, firms, organizations, companies, institutions, non-Governmental organizations and the expansive corporate sector.

Context: The Company will adhere to the set regulations of the host country and as such, her employees are restricted to share information contained in the marketing plan through authorization by the management. There will also be efforts in ensuring competitive recruitment and retaining of high-quality staff.

Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position

The current market standing is as follows:

1. Tachi-Com Kenya solutions ltd 38%

2. Touch-com ltd 32%

3. Malik technologies ltd 12%

4. Dwarf consultants ltd 10%

5. BIM information consultants 8%

As depicted in the above ranking the leading firm has a 38% market share that we plan to reduce as the firm plans to expands as it makes itself a home name in that it will be well known. The firm’s market statement is that “we lead the leaders” this implies that the firm intends to be the best there is in the market.

Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.

The consumer behavior of our target clients are:

· Have stability and disposable income

Considering that information security consultancy is not a onetime thing and the contract is over, the firm is planning on bringing on board able firms with a consistent cash inflow so that they are able to pay their bills when they fall due.

· Loves technology regardless of the cost; the firm management must agree to be able to put up the required cost regardless of the figure. Quality is paramount so is cost. The clients with this attitude towards IT are the ones that the firm will target.

· Enjoys high-quality products: love for quality overshadows the cost paid to enjoy the quality. Persons with this believe will not be bothered by the cost but the quality of what they are getting from the relationship.

· Is critical of brand image: a firm with a brand image to maintain both offline and online is what the firm needs. The firm will manage the online brand image while the firm will manage its own offline image. If the brand online is good, the brand image offline is excellent.

The firm is fit for the target market. The firm has set out its own brand logo, slogan, market statement and market strategy that are aimed at the corporate sector of the United States of America. The statements will enable the firm to gain the market share and grow expeditiously.

Develop your company's mission statement and company introduction.

Touch-Com LTD is a registered company in the United States specializing in Consultancy and Counseling of Workplace Integration, Diversity and Cohesion following the various instance of discrimination at the workplace. The desire to establish the Touch-Com was a blunt recognition that various workplaces worldwide have many employees with diverse origins, races, cultural practices, religious backgrounds and thus require rallying strategies in to enhance cohesion amongst and across them. That in turn informs the company’s mission and vision which is to support institutions and citizens in harnessing information, communication and IT solutions across all sectors through policy management, development, maintenance, supply and knowledge sharing.

The primary objectives for Touch-Com LTD as reflected in the long-term and short-term strategic plan (2015-2020, 2015-2017). They include (I) developing cost-effective IT policies, tools and information management practices and approaches (ii) to strengthen corporate communication, strategic planning and production of knowledge products and (iii) to build the capacity of citizens and institutions to harness and utilize the tools for effective service delivery.

Mission statement:

To support our clients by offering excellent information technology designs, development and application of technology to the benefit of our clients.

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