Assignment for Respect_Writer

Touch-Com LTD is a registered company in the United States specializing in Consultancy and Counseling of Workplace Integration, Diversity and Cohesion following the various instance of discrimination at the workplace. The desire to establish the Touch-Com was a blunt recognition that various workplaces worldwide have many employees with diverse origins, races, cultural practices, religious backgrounds and thus require rallying strategies in to enhance cohesion amongst and across them. That in turn informs the company’s mission and vision which is to support institutions and citizens in harnessing information, communication and IT solutions across all sectors through policy management, development, maintenance, supply and knowledge sharing.

The primary objectives for Touch-Com LTD as reflected in the long-term and short-term strategic plan (2015-2020, 2015-2017). They include (i) developing cost-effective IT policies, tools and information management practices and approaches (ii) to strengthen corporate communication, strategic planning and production of knowledge products and (iii) to build the capacity of citizens and institutions to harness and utilize the tools for effective service delivery.

The physical location of Touch-Com LTD is in a rented building at a suitable location along Front Street. The location’s ease of accessible is conducive for business operations. In terms of infrastructure, the company has currently invested in 10 computers, 12 workstations and two digital printers, networking and internet facilities among others. Comment by Grammarly: Deleted:2

Environment Analysis

The communication and information and knowledge industry is growing due to the increasing demand for the services as companies downsize and contract out work that has been undergoing in-house. The number of businesses started in U.S. has significantly risen in the recent past due to the government encouraging youths to venture into business.

Not only do customers need products and technology, but also, more importantly, they need solutions that can bring them success in business. Touch-Com LTD has already made the transition from being technology-oriented to being customer-driven, from solely providing products to offering complete end-to-end solutions, allowing the customer's success to drive the development of our products. That is evident with the successfully rolling out of a research campaign in target markets and key competitors. Touch-Com provides complete end-to-end solutions in areas including consultancy and technical assistance on Information and Knowledge, Communication and Information Technology management services thereby offering our customers distinct advantages to select from one place. Comment by Grammarly: Deleted:o

The diversity of the Consulting industry has resulted in the existence of hundreds of different services that consultants provide to all industry sectors. Concerning this, Touch-Com provides various services under three segments namely Information and Knowledge, Communication and Information Technology management. The key market segments vary by consulting specialty including Government; Federal and State, firms, organizations, companies, institutions, on-Governmental organizations or departments. Comment by Grammarly: Deleted:to

Primary and Secondary Target Markets

Touch-Com LTD is targeting a wide population and ever-growing corporate world with each month the target number of companies or institutions that we are targeting is embracing technology and as such are readily available to accept our services. That in turn will make it easy for the company to achieve its target.

Analysis of Target Markets

4P’s

Product: The primary types of services we will provide include consultancy and technical assistance on Information or Knowledge, Communication and Information Technology management services. Under the Information and Knowledge Management category, Touch-Com deals in developing knowledge and information management policies, training, and consultancy. Under the communication category, Touch-Com has a dedicated team of experts who deal with various services in communication including Designing communication plans or strategies; video editing and production of documentaries; publicity and event management, media liaison and public relations; editing and design of print ready information, education, communication materials(IEC); PR training and consultancy and Social media integration. The Information Technology Management category services provided at Touch-Com include Software and web application development; video conferencing; IT management and computer training; web design and maintenance; IT project analysis Audit and logistical support; networking and fiber optic awareness.

Price: In simplifying billing to clients, Touch-Com LTD will work on various pricing structures depending on the service provided. However, the prices will be affordable and realistic.

Place: In the provision of our services, Touch-Com will provide our services for the convenience of our esteemed clients. We will increase our accessibility to our customers through our daytime phone numbers, email, website, Facebook page and Twitter handle. Our staff will have business cards for easier contact with the clients. Comment by Grammarly: Deleted:at Comment by Grammarly: Deleted:t

Promotion: Touch-Com plans to recruit sales representatives to assist in the development of new markets for the company through the creation of flyers, cards, and Branded t-shirts. There will also be the setting up of the social media platforms including blogs, Facebook, LinkedIn and Twitter pages that respond to our online clients' queries and need of information promptly. The company also plans to participate in the public forums like seminars and workshops to gain publicity as it is new in the market. Comment by Grammarly: Deleted:t

5C’s

Customers: The objectives of the company are to support institutions and citizens in harnessing information, communication and IT solutions across all sectors through policy management, development, maintenance, supply and knowledge sharing. Comment by Grammarly: Deleted:is

Company: In meeting the above-named customer needs, Touch-Com has in place a team of information science experts and professionals as part of its staff to address services the customers are seeking for 24/7. That is in line with the company’s core value of professionalism, reliability, integrity, dedication and excellence in ensuring delivery of quality services and products to our clients as well as making sure they are satisfied all the time.

Competition: Touch-Com LTD is among the many consulting firms providing Communication, knowledge management and IT under one roof. Tachicom- Kenya Solutions LTD has a Competitive advantage in this area due to the excellent experience of its staff. However, as a new business, it may take the time to establish a strong client base and develop a reputation as a small business.

Collaborators: Some of the collaborators for Touch-Com include Government both Federal and State, firms, organizations, companies, institutions, on-Governmental organizations or departments.

Context: The Company will adhere to the set regulations of the host country and as such, her employees are restricted to share information contained in the marketing plan through authorization by the management. There will also be efforts in ensuring competitive recruitment and retaining of high-quality staff. Comment by Grammarly: Deleted:be

STP

The target market of Touch-Com LTD is the corporate world that is heavily dependent on information technology and knowledge management in their operations and with an annual income of over 1000,000. His characteristics are as follows

Demographics:

Annual income: over 1000,000

· Workforce makes up: Diverse

· Business type: ant type including sole proprietorship, partnerships, and liabilities among others

· Duration of operation: at least 3Months

· Most engaged in Social Media and digital interaction Comment by Grammarly: Deleted:w Comment by Grammarly: Deleted:th

Psychographics:

· Innovative and creative

· Techno-savvy

· Enthusiastic about digital management

· Cognizant with corporate communication

Behaviors:

· Have stability and disposable income

· Loves technology regardless of the cost

· Loves personal introduction online

· Enjoys high-quality products

· Is critical of brand image

Goals

Short Term

Touch-Com prides itself with succinct objectives including,

a) To offer records and information management support for business integration through consultancy, training, audit and information systems

b) To aid institutions and organizations in the development of sound records and information management policies, strategies, and any other related processes

c) To offer quality services and development of records and information management software

Long Term

The primary objectives for Touch-Com LTD as reflected in the long-term strategic plan. They include,

(i) Developing cost-effective IT policies, tools and information management practices and approaches

(ii) To strengthen corporate communication, strategic planning and production of knowledge products

(iii) To build the capacity of citizens and institutions in harnessing and utilize the tools for effective service delivery

SWOT and Needs Analysis

Below is a table showing our target markets SWOT and strategies to mitigate threats and capitalize on the opportunities.

Conclusion

Touch-Com plans to provide customized services to meet the needs of her clients. Our services will differ from our competitors in that we will offer creative, innovative, and effective solutions to business problems. We develop standard models to solve key business problems. Touch-Com LTD realizes that business problems have a variety of solutions; what may be right for one business would not necessarily meet the needs of another business. These are the most critical services the firm is offering and would tailor and continually appraise and meet the need expand our services based on industry trends and changing client needs.

Reference

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