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fy10-g.pdf
ANNUAL BUDGET FISCAL YEAR 2009-2010
Tourist Development Special Revenue Fund
Panama City Beach Relaxing & Inviting!
ANNUAL BUDGET FISCAL YEAR 2009-2010 G - 2
Tourist Development Council Summary Fund
Tourist Development Council Fund ‐ 125: FY 2009 ‐ $ 4,471,725 FY 2010 ‐ $ 8,447,973
Description
To account for revenues and expenditures of the first two cents of the Tourist Development Tax for Panama City Beach in accordance with Chapter 125.010, Florida Statutes, and an additional two cents for further marketing and promotional services of which one cent is going strictly towards cooperative marketing with a low cost air carrier.
Major Services
The Tourist Development Council Fund is used for the following major functions:
• Tourism Administration • Tourism Promotion (by contract with the Convention & Visitors Bureau) • Product Improvement • Transfer/Reserves/Miscellaneous
Major Revenue Sources @ 95% of Estimated Receipts
Revenues FY 2009 Budget Millions FY 2010 Adopted Millions Sales & Use Tax ‐ Tourism $3.800 $7.757
Miscellaneous Revenues .043 .058
Fund Balance/Other Sources .628 .632
Total $4.471 $8.447
Appropriation Sources Expenditures FY 2009 Budget Millions FY 2010 Adopted Millions Personal Services $.063 $.064
Operating Expenses 3.859 7.854
Other Sources/Reserves .549 .529
Total $4.471 $8.447
ANNUAL BUDGET FISCAL YEAR 2009-2010 G - 3
Tourist Development Council Revenues & Expenditures
Revenues FY 2008 Actual
FY 2009 Budget
FY 2010 Adopted % Change
Taxes 4,209,204 4,000,000 8,165,856 104.15%
Miscellaneous Revenue 75,818 45,500 65,168 43.23%
Total Receipts 4,285,022 4,045,500 8,231,024 103.46%
95% of Estimated Receipts 3,843,225 7,819,473 103.46%
Intergovernmental Revenue 109,743 0 0 0.00%
Other Non‐Revenues 21,593 628,500 628,500 0.00%
Total Revenues $4,4,16,358 $4,471,725 $8,447,973 88.92%
Expenditures FY 2008 Actual
FY 2009 Budget
FY 2010 Adopted % Change
0265 Tourism Promotion 3,476,448 2,967,330 6,533,664 120.19%
0275 Tourism Administration 344,203 343,112 524,527 52.87%
0280 Product Improvement 609,492 661,283 900,346 36.15%
0980 Transfers/Reserves 0 500,000 489,436 (2.11%)
Total Expenditures $4,430,143 $4,471,725 $8,447,973 88.92%
ANNUAL BUDGET FISCAL YEAR 2009-2010 G - 4
Fund: Tourist Development Council ‐ 125 Department: Tourist Development Division: Tourism Administration ‐ 0275
Mission Statement Ensure proper administration of the tourist development tax that supports tourism promotion and product improvement. Continue to improve the appearance of the beaches within the special taxing districts, enhancing the visual image through beach trash pick‐up programs and landscaping of public right‐of‐ways within the special taxing districts.
Summary of Services Provided • The Tourist Development Council (TDC) administers the 3% tourist development tax, collected in a special taxing district on Panama City Beach, and Mexico Beach, with one cent of the Panama City Beach tax being designated to beach nourishment.
• The tax collected is used to advertise and market Panama City Beach and Mexico Beach as vacation destinations nationally and internationally in order to enhance the tourism industry, as well as the general public’s image of the area and attractions.
Focus Area: Evaluation of Operations Top to Bottom
Objectives
1. Enhance the visitor’s experience at Panama City Beach by working with local governments, private sector partners and local constituents on programs to provide a better visitor experience for travelers coming to Panama City Beach.
2. Effectively market Panama City Beach to increase visitation and build occupancy. Advertise in general consumer, family travel, travel trade publications, sports marketing publications, newspaper, radio, and television; attend consumer, travel trade, and sports marketing trade shows and conferences, and conduct public relations efforts.
3. Developing Panama City Beach into a year‐round destination. Cultivate new markets and expand existing marketing by creating demand during off and shoulder seasons through special events, sports marketing, co‐operative airline marketing and other programs.
Performance Indicators Actual 2008
Budget 2009
Adopted 2010
Visitor satisfaction level (as measured in visitor surveys) 86.7% 88.0% 90.0% Intent to return (as measured in visitor surveys) 67.6% 70.0% 72.5% Value of one penny of the Tourist Development Tax $2,153,094 $2,153,094 $2,217,700 Annual visitation to Panama City Beach 5.8 million 5.8 million 6.0 million Site visits to VisitPanamaCityBeach.com 363,040 400,000 440,000 Tourist development tax during non‐summer seasons (one penny) $1,296,814 $1,296,814 $1,350,000 Convention & Visitors Bureau sanctioned sporting events during non‐ summer months
40 44 50
2010 Key Action Steps
• Negotiate with low‐cost carrier(s) serving the new Bay County International Airport on cooperative marketing programs.
• Develop creative materials for advertisements in various publications. • Develop and implement programs and public awareness/marketing campaigns to enhance the visitor experience at Panama City Beach, including “Keep our Beaches Clean” and “Rip Current Awareness.”
ANNUAL BUDGET FISCAL YEAR 2009-2010 G - 5
Fund: Tourist Development Council ‐ 125 Function: Economic Environment ‐ 550 Acct/Dept: Tourism Administration ‐ 0275
Expenditures FY 2008 Actual
FY 2009 Budget
FY 2010 Adopted % Change
Department ‐ 0275
Total Personnel Services 61,330 63,562 64,017 0.72%
Total Operating Expenses 249,539 248,285 430,510 73.39%
Total Capital Outlay 33,334 0 0 0%
Total Non‐Operating Expenses 0 31,265 30,000 (4.05%)
Total Expenses $344,203 $343,112 $524,527 52.87%
Capital Outlay ‐ Equipment New / Replace Unit Cost Total Cost None Total Capital Outlay $0
Authorized Personnel FY 2008 Actual
FY 2009 Approved
FY 2010 Adopted
Executive Director 1 0 0
Office Manager 1 1 1
Total Personnel 2 1 1
Significant expenditure and staffing changes: None.
Did you know?
St. Andrews State Recreation Area on Panama City Beach has ranked as the #2 Beach in America by TripAdvisor.com.
ANNUAL BUDGET FISCAL YEAR 2009-2010 G - 6
Fund: Tourist Development Council ‐ 125 Function: Economic Environment ‐ 550 Acct/Dept: Tourism Promotion ‐ 0265 Production Improvement ‐ 0280 Transfers/Reserves/Misc ‐ 0980
Expenditures FY 2008 Actual
FY 2009 Budget
FY 2010 Adopted % Change
Department ‐ 0265
Total Operating Expenses 3,476,449 2,967,330 6,533,664 120.19%
Total Expenses $3,476,449 $2,967,330 $6,533,664 120.19% Tourism Promotion houses contracted services with the Convention & Visitors Bureau for advertising, promoting and marketing Panama City Beach.
Expenditures FY 2008 Actual
FY 2009 Budget
FY 2010 Adopted % Change
Department ‐ 0280
Total Operating Expenses 609,492 643,742 890,346 38.31%
Total Capital Outlay 0 0 0 0%
Total Non‐Operating Expenses 0 17,541 10,000 (42.99%)
Total Expenses $609,492 $661,283 $900,346 36.15% Product Improvement houses contracted services for consultation (inspections), beach clean up (trash service), landscape maintenance, etc.
Expenditures FY 2008 Actual
FY 2009 Budget
FY 2010 Adopted % Change
Department ‐ 0980
Total Non‐Operating Expenses 0 500,000 489,436 (2.11%)
Total Expenses $0 $500,000 $489,436 (2.11%)
ANNUAL BUDGET FISCAL YEAR 2009-2010 G - 7
Mexico Beach
ANNUAL BUDGET FISCAL YEAR 2009-2010 G - 8
Mexico Beach Summary Fund
Mexico Beach TDC Fund ‐ 126: FY 2009 ‐ $ 323,810 FY 2010 ‐ $ 387,619
Description
To account for revenues and expenditures of the Tourist Development Tax for Mexico Beach in accordance with Chapter 125.010, Florida Statutes.
Major Services
The Mexico Beach ‐ TDC Fund consists of the following major function:
• Mexico Beach TDC
Major Revenue Sources @ 95% of Estimated Receipts Revenues FY 2009 Budget Millions FY 2010 Adopted Millions Sales & Use Tax ‐ Tourism $.190 $.285
Miscellaneous Revenues .0005 .0005
Fund Balance/Other Sources .133 .102
Total $.324 $.387
Appropriation Sources Expenditures FY 2009 Budget Millions FY 2010 Adopted Millions Personnel Services $.065 $.071
Operating Expenses .158 .216
Other Sources/Reserves .101 .100
Total $.324 $.387
ANNUAL BUDGET FISCAL YEAR 2009-2010 G - 9
Mexico Beach Revenues & Expenditures
Revenues FY 2008 Actual
FY 2009 Budget
FY 2010 Adopted % Change
Taxes 196,206 200,000 300,505 50.25%
Miscellaneous Revenue 4,847 4,011 2,252 (43.86%)
Total Receipts 201,053 204,011 302,757 48.40%
95% of Estimated Receipts 193,810 287,619 48.40%
Other Non‐Revenues 941 130,000 100,000 (23.08%)
Total Revenues $201,994 $323,810 $387,619 19.71%
Expenditures FY 2008 Actual
FY 2009 Budget
FY 2010 Adopted % Change
0286 Mexico Beach ‐ TDC 214,222 323,810 387,619 19.71%
Total Expenditures $214,222 $323,810 $387,619 19.71%
Fund: Mexico Beach TDC ‐ 126 Function: Economic Environment ‐ 550 Acct/Dept: Mexico Beach ‐ TDC ‐ 0286
Expenditures FY 2008 Actual
FY 2009 Budget
FY 2010 Adopted % Change
Department ‐ 0286
Total Personnel Services 57,081 64,731 71,432 10.35%
Total Operating Expenses 157,141 157,898 216,128 36.88%
Total Non‐Operating Expenses 0 101,181 100,059 (1.11%)
Total Expenses $214,222 $323,810 $387,619 19.71% The Community Development Council (CDC) administers the 3% Tourist Development Tax collected in a special taxing district on Mexico Beach. The tax collected is used to advertise and market these beaches as vacation destinations nationally and internationally in order to enhance the tourism industry.
Authorized Personnel FY 2008 Actual
FY 2009 Approved
FY 2010 Adopted
Marketing Manager 1 1 1 Total Personnel 1 1 1
ANNUAL BUDGET FISCAL YEAR 2009-2010 G - 10
Beach Nourishment Summary Fund
Beach Nourishment TDC Fund ‐ 127: FY 2009 ‐ $ 14,193,585 FY 2010 ‐ $ 16,086,830
Description
To account for revenues and expenditures of the third (3rd) cent of the Tourist Development Tax for Panama City Beach in accordance with Chapter 125.010, Florida Statutes, used for beach nourishment.
Major Services
The Beach Nourishment ‐ TDC Fund consists of the following major function:
• Beach Nourishment ‐ TDC
Major Revenue Sources @ 95% of Estimated Receipts Revenues FY 2009 Budget Millions FY 2010 Adopted Millions Sales & Use Tax ‐ Tourism $1.900 $1.883
Miscellaneous Revenues .393 .203
Fund Balance/Other Sources 11.900 14.000
Total $14.193 $16.086
Appropriation Sources Expenditures FY 2009 Budget Millions FY 2010 Adopted Millions Operating Expenses $.962 $.704
Other Sources/Reserves 13.231 15.382
Total $14.193 $16.086
ANNUAL BUDGET FISCAL YEAR 2009-2010 G - 11
Beach Nourishment Revenues & Expenditures
Revenues FY 2008 Actual
FY 2009 Budget
FY 2010 Adopted % Change
Sales & Use Tax ‐ Tourism 2,092,289 2,000,000 1,982,168 (0.89%)
Miscellaneous Revenue 353,190 414,300 214,495 (48.23%)
Total Receipts 2,445,479 2,414,300 2,196,663 (9.01%)
95% of Estimated Receipts 2,293,585 2,086,830 (9.01%)
Intergovernmental Revenue 92,997 0 0 00.0%
Miscellaneous Revenue 91,987 0 0 0.00%
Other Non‐Revenues 0 11,900,000 14,000,000 17.65%
Total Revenues $2,630,463 $14,193,585 $16,086,830 13.34%
Expenditures FY 2008 Actual
FY 2009 Budget
FY 2010 Adopted % Change
0291 Beach Nourishment ‐ TDC 620,811 14,193,585 16,086,830 13.34%
Total Expenditures $620,811 $14,193,585 $16,086,830 13.34%
Beachbuilder Dredge
ANNUAL BUDGET FISCAL YEAR 2009-2010 G - 12
Fund: Tourist Development Council ‐ 127 Department: Tourist Development Division: Beach Nourishment ‐ TDC ‐ 0291
Mission Statement Ensure proper administration of the third cent Tourist Development Tax that supports beach nourishment and related activities. Continue to comply with State of Florida and Federal permit conditions issued for the nourishment project completed in March 2008; finalize offshore borrow areas for future renourishment projects, and initiate permitting and engineering/design for future renourishment projects.
Summary of Services Provided • The Tourist Development Council (TDC) administers the 3% Tourist Development Tax, collected in a special taxing district on Panama City Beach and Mexico Beach, with one cent (the “third cent”) of the Panama City Beach tax (Fund 127) being designated to beach nourishment construction, planning, and monitoring.
Focus Area: Transportation Concurrency/Growth Management
Objectives 1. Continue to comply with State of Florida and Federal permit conditions regarding sea turtle nesting
monitoring. Perform sea turtle nesting monitoring, and daily survey for turtle crawls/nests between May 1 and September 1.
2. Continue to comply with State of Florida and Federal permit conditions regarding tilling and scarp leveling prior to and during sea turtle nesting season. Till the beach along the entire project area prior to sea turtle and bird nesting season.
3. Level scarps (vertical drops in the beach near the waterline caused by high water/erosion events) in the beach along the entire project area prior to sea turtle and bird nesting season, as well as possible areas during sea turtle nesting season.
4. Continue to comply with State of Florida and Federal permit conditions regarding required monitoring and finalize the offshore borrow areas, as well as finalize the offshore borrow areas for future renourishment projects.
Performance Indicators Actual 2008
Actual 2009
Adopted 2010
Number of sea turtle nests 11 22 20 Number of false crawls 7 20 10 Till the beach prior to sea turtle nesting season 1 1 1 Level the scarps along the beach 1 3 4 Beach and borrow area monitoring 1 1 1 Finalize sand search 1 1 1
2010 Key Action Steps
• Conduct daily surveys for turtle tracks between May 1 and September 1. • Relocate sea turtle nests, if necessary; and monitor hatching emergence (June 1‐October 31). • Submit documentation at the end of the sea turtle nesting season to County, TDC, state, and federal
agencies. • Prior to sea turtle nesting season (March 1), till the entire beach from the dune to the water line in order to
loosen the sand, and level scarps along the entire beach in order to allow sea turtles to crawl up the beach. • Finalize the sand search for offshore borrow areas, to include design and permitting, for future
nourishments. • Initiate the permitting and engineering/design for future renourishment projects.
ANNUAL BUDGET FISCAL YEAR 2009-2010 G - 13
Fund: Tourist Development Council ‐ 127 Function: Economic Environment ‐ 550 Acct/Dept: Beach Nourishment ‐ TDC ‐ 0291
Expenditures FY 2008 Actual
FY 2009 Budget
FY 2010 Adopted % Change
Department ‐ 0291
Total Operating Expenses 575,660 962,168 704,012 (26.83%)
Total Capital Outlay 45,151 0 0 0%
Total Non‐Operating Expenses 0 13,231,417 15,382,818 16.26%
Total Expenses $620,811 $14,193,585 $16,086,830 13.34%
Significant expenditure and staffing changes: None
ANNUAL BUDGET FISCAL YEAR 2009-2010 G - 14
