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Unit 5 – Individual Project

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American InterContinental University

Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.

Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.

Provide Background on the Chosen Organization

Choose a company from The Twenty-Five Best Global Companies to Work For: http://fortune.com/2014/10/23/global-best-companies/ (Hackett, 2014). Provide background on the chosen organization - history, main product or service, competitive advantage (why is it successful), financial outlook, main competitors, and list of countries in which it operates.

THIS SECTION SHOULD COMPRISE ABOUT 2-3 PAGES.

MUST USE THREE RESOURCES WITH ONE SOURCE FROM THE AIU LIBRARY. (Annual Report should be one resource and the list noted above should be one resource).

FULL REFERENCES AND IN-TEXT CITATIONS MUST BE PROVIDED FOR SOURCES.

Description of the Diverse Literature available on Varied Research Methods

Identify the difference between qualitative and quantitative research methods.

Name at least three qualitative research methods.

Name at least three quantitative research methods.

THIS SECTION SHOULD COMPRISE ABOUT 1-2 PAGES.

MUST USE SOURCES FOUND IN THE AIU LIBRARY.

FULL REFERENCES AND IN-TEXT CITATIONS MUST BE PROVIDED FOR SOURCES.

Identify the Type of Research Method to be Used

Choose one quantitative research method to gather perception of the company’s main product or service. For example, create a questionnaire with 5 questions and gather data from 10 individuals.

OR

Choose one qualitative research method to gather perception of the company’s competitive advantage. For example, create a survey with 2 questions and gather data from 3 individuals.

Justify the Reasons for Using a Particular Approach

Why did you choose the quantitative method? Pros and Cons compared to other choices.

OR

Why did you choose the qualitative method? Pros and Cons compared to other choices

Undertake the Research Method for Data Collection

Conduct your quantitative research method. Type of collection may be varied and include creation in SurveyMonkey, post in Facebook or on Twitter and/or in the course DB area. If you choose quantitative, then you need a minimum of 10 participants.

OR

Conduct your qualitative research method. Type of collection may be varied and include creation in SurveyMonkey, post in Facebook or on Twitter and/or in the course DB area.

If you choose qualitative, then you need a minimum of 3 participants.

Analysis

Copy and Paste the result of your CHART or GRAPH of your findings from your quantitative method.

Analyze the results.

OR

Copy and Paste the result of your CHART or GRAPH of your findings from your qualitative method.

Analyze the results.

FINDINGS

Provide remarks on what you learned and whether your company is poised for success.

References

NOTE: The reference list starts on a new page after your conclusion.

For help with formatting citations and references using rules outlined in the APA Manual’s 6th Edition, please check out the AIU APA guide located under the Interactive Learning section on the left side of the course.

Hackett, R. (2014) The Twenty-Five Best Global Companies to Work For. Retrieved from Fortune website at: http://fortune.com/2014/10/23/global-best-companies/

Examples:

American Psychological Association [APA]. (2010) Publication manual of the American

Psychological association (6th ed.). Washington, DC: Author.

Children are fun. (2006). Retrieved from http://www.childrenrule.org/fun