Nyanya Can you do Assignment 3

Assignment 3: Promotional and Advertising Strategies

Student Full Name

Name of University

Course Number and Name

Instructor Name

Date

Everything in Blue should be deleted

Due Week 9 and worth 240 points

Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use. Write a six to eight (6-8) page paper (page count does not include the Title or Reference pages) in which you include the following:

Assignment 2: Human Resource Strategy

Write your introduction here. It should be 1 to 2 good paragraphs that introduce the reader to your topic and it should explain in detail what your paper will be discussing. Much of your introduction may be taken from the assignment itself (in your own words). Read the Scenario to get a feel for what the paper is about, and read about Items 1 and 2 to explain what your paper will be discussing. Remember, this document is just a template. You will want to review the assignment AND rubric for full details and you will need to update the Title Page. Finally, please ask me any questions about this assignment.

Comparison

Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.

Recommendation

Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations. Cite your sources.

Proposal

Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.

Analysis

Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives.

Action 1

Suggest an action that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.

Action 2

Suggest an action that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.

Effective Advertising

Determine the most effective advertising medium for a company in the selected product category.

Example 1

Support your response with an example of the effectiveness of the chosen medium.

Example 2

Support your response with an example of the effectiveness of the chosen medium.

Conclusion

Your conclusion is essentially the opposite of your introduction – explain what was discussed in your paper, highlight important aspects, provide summary remarks, include observations, etc. So, all you need to do is delete the blue text (Keep the text in black/Headers), complete each section, complete the Title Page and Reference pages.

References

List your reference here in APA format. The reference page must include all of the references you used, listed in proper APA format. Refer to the Citations.doc post in the Student Center under “Additional Resources”.

Use at least five (5) quality academic resources in this assignment. You will find these in the school library/databases such as EBSCOhost, ProQuest; or journals, etc. Wikipedia does not qualify as an academic resource.

Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. Refer to the Rubric in the Assignment for additional requirements/information.