BM350 Marketing Management
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the "Assignment Format" page located on the Course Home page for specific format requirements.
Respond to the items below.
Part A: With Products, Is It Form or Function?
The “form versus function” debate applies in many arenas, including marketing. Some marketers believe that product performance is the end all and be all. Other marketers maintain that the looks, feel, and other design elements of products are what really make the difference.
Take a position: Product functionality is the key to brand success versus product design is the key to brand success.
Part B: Is the Right Price a Fair Price?
Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thought of $2 bottles of water, $150 running shoes, and $500 concert tickets.
Take a position: Prices should reflect the value that consumers are willing to pay versus prices should primarily just reflect the cost involved in making a product or service.
Grading Rubric
Please refer to the rubric on the next page for the grading criteria for this assignment.
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This is the end of Assignment 8.
CATEGORYExemplarySatisfactoryUnsatisfactoryUnacceptable
10 points 8 points 5 points 2 points
Student provides a clear,
logical description of what he
or she believes is the key to
brand success.
Student provides a mostly
clear, logical description of
what he or she believes is
the key to brand success.
Student provides a weak or
unclear description of what
he or she believes is the
key to brand success.
Student provides a poor
description of what he or
she believes is the key to
brand success.
30 points 20 points 15 points 10 points
Student provides a clear,
logical discussion of the
various considerations in
suppport of of what they
believe is the key to brand
success.
Student provides a mostly
clear, logical discussion of
the various considerations in
suppport of of what they
believe is the key to brand
success.
Student provides a weak or
unclear discussion of the
various considerations in
suppport of of what they
believe is the key to brand
success.
Student provides a poor
discussion of the various
considerations in suppport
of of what they believe is
the key to brand success.
10 points 8 points 5 points 2 points
Student provides a clear,
logical description of what
they believe is the key to
pricing success.
Student provides a mostly
clear, logical description of
what they believe is the key
to pricing success.
Student provides a weak or
unclear description of what
they believe is the key to
pricing success.
Student provides a poor
description of what they
believe is the key to
pricing success.
30 points 20 points 15 points 10 points
Student provides a clear,
logical discussion of the
various considerations in
suppport of what they
believe is the key to pricing
success.
Student provides a mostly
clear, logical discussion of
the various considerations in
suppport of what they
believe is the key to pricing
success.
Student provides a weak or
unclear discussion of the
various considerations in
suppport of what they
believe is the key to pricing
success.
Student provides a poor
discussion of the various
considerations in suppport
of what they believe is the
key to pricing success.
10 points 8 points 5 points 2 points
Student makes no errors in
grammar or spelling that
distract the reader from the
content.
Student makes 1-2 errors in
grammar or spelling that
distract the reader from the
content.
Student makes 3-4 errors in
grammar or spelling that
distract the reader from the
content.
Student makes more than
4 errors in grammar or
spelling that distract the
reader from the content.
10 points 8 points 5 points 2 points
The paper is written in
proper format. All sources
used for quotes and facts are
credible and cited correctly.
The paper is written in
proper format with only 1-2
errors. All sources used for
quotes and facts are credible
and most are cited correctly.
The paper is written in
proper format with only 3-5
errors. Most sources used
for quotes and facts are
credible and cited correctly.
The paper is not written in
proper format. Many
sources used for quotes
and facts are less than
credible (suspect) and/or
are not cited correctly.
Format (10 Points)
Mechanics (10
Points)
Part A Stated
Position (10 points)
Part B Stated
Position (10 points)
Part B Position
Support (30 points)
Part A Position
Support (30 points)
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marketing_management8.docx
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