Strategic Management

Overview of Main report: 
You are required to conduct a strategic analysis and context evaluation for a real-life organisation – Singapore Post (http://www.singpost.com). 


Focus on the mailing business of SingPost (local and global perspective)

Conduct a macro-environment analysis for the operating environment within which SingPost operates. (PESTLE 1200-1500 words), best to have some diagram/graph for the factors.

You must use analytical tools/frameworks that have been published in recognised scholarly publications.

Focus on developing and demonstrating:

· an understanding of the purpose of this analysis

· identification of key factors/forces and their implications in terms of key opportunities and threats

· Determine the overall direction of the operating environment in the future.

· Draw well reasoned conclusions that have been supported by analysis about the nature of the macro-operating environment of SingPost. Use this analysis to inform later aspects of your assignment.

Keep to the range of 1300-1500 words for PESTLE parts.

· Pestle should be linked back to the question.

· Follow the reference link on how to reference and cite the reference when using it. **Very particular**

https://www.dlsweb.rmit.edu.au/bus/public/referencing/index.html