Presentation

Operation, Technology, and Management Plan

Crystal Perkins

Dr. Tony Muscia

BUS 599 Strategic Management

August 24, 2015

New vision is a large-scale non- alcoholic beverage company located in the competing surroundings of New York City. The new business being on its start-up phase is propelled to penetrate new markets on the fast growing economy. Due to the increased opportunities in the market, new vision Beverage Company is looking forward to improve its competitive advantage. The company aims at ensuring their products are positioned to ensure that they offer quality service and satisfaction to the customers. The company is also focused on ensuring that it provides different types of non-alcoholic brands that match the quality and taste preferences of the customers.

In order to be able to grow, the company is looking forward to ensure that it improves its responsiveness and flexibility to customer demands. In addition, for it to achieve full potential, the company is formulating strategies that seek to improve functionality between areas of manufacturing and marketing. The company marketing strategy is majorly based on ensuring that it provides customers with the products they need. It is also serves on providing information visibility to ensure that the consumers have full knowledge of the company’s products.

Operations plan for NAB Company

The major purpose of the new vision non-alcoholic beverage company’s business plan is to raise $900,000 for the total expansion of the company. It plans to raise $100,000 from bank loan while, the other remaining amount will be raised by the company stakeholders. While planning is done, two categories of people will be taken into consideration. These include; the working class that involves portion of marketing and administrative personnel and corporate class, constituting middle and top managers who appreciate the quality non- alcoholic drinks. The company’s competitive strategies will be used on both levels to balance and improve on quality. It will also be used in meeting targets, improving the implementation process and coming up with new technological innovations. On functional level, the management will ensure that recruitment of good sales representatives is done. The management will also promote quality management and effective production processes. On the other hand, business-level strategies will serve to ensure goals, policies, procedures, mission and visions are achieved. The business level strategies will also be put in place to provide efficient processes that minimize on cost, maintain tight overhead on costs and over productions and geared towards minimizing cost of sales.

Start-up Summary

The company total expenses and capital add up to approximately $100,000. On the other hand, start-up assets required by the company including acquisition of plant ,machinery, vats, refrigerators, burners, ovens, bottling equipment’s, vehicles, furniture and other office equipment’s add up to a total of $900,000.

After raising all the startup capital, the company will acquire the main essential assets for its operations. It will also consider renting or leasing some equipment’s in the next two years i.e. machinery in order to balance the cost of operation.

The company’s SWOT analysis will have in place efficient strategies that will help in enhancing the company’s competitiveness in the market. The strengths of the non-alcoholic drink will seek to offer diversified market segments for the different beverages. They will also improve opportunities through internet marketing, innovation and penetration to new market for non- alcoholic drink. Weaknesses involved include lack of reputation, financial problems, and technological challenges. Threats facing the company include existing competition from established brands in the market like coca cola, Pepsi and increases in prices caused by foreign suppliers

The company will improve on its competitiveness by coming up with efficient marketing strategy. The strategies will aim at ensuring the right products are offered to the customer at the right time. The company will continuously improve on research to close competition gaps in technology, new markets, innovations, improvements in new products and market segmentation. Strategies for improving marketing will be put in place to ensure good relationship between management, suppliers, retailers and distributors.

Create a technology plan for your NAB

There is high competition from key players in the industry such as Coca-Cola, Pepsi Company, monster Beverage Corporation. The new vision company main goal is to provide a competitive technological approach to produce beverages such as bottled water, energy drinks, soft drinks and fruit beverages. The company is focused on ensuring that it adopts latest technological innovations to provide quality non-alcoholic beverages. The company will also adopt management of information systems to improve decision making process. This system will also be used to improve information flow and performance. The process will also ensure that communication between the customers and the company is facilitated by ensuring smooth information flow.

The new vision company will also introduce enterprise resource planning system in order to ensure the company is able to coordinate business processes in different location. This system will help the management in planning, managing and controlling different department across the organization such as finance, human resource department and inventory management. In addition, adoption of supply chain management processes will be used in fulfilling track orders, managing inventories, improving supplier’s relationships and improving customer service

Create a management plan for your NAB Company

The vision NAB Company comprises of different stakeholders. The management personnel have a good knowledge of the products the company intends to offer in the market. Therefore, if well executed, the management plan will enable the company achieve its goals and objectives. The style of management will directly reflect the organization subordinates. The company will also ensure that it supports community developments through producing quality practices and adopting good practices. The company’s continuous efforts will be focused on ensuring ongoing initiatives are supported in order to increase sales, market share and performance.

The company’s management plan will strive to ensure that a competitive pay packages are set for subordinates in order to improve their performance. It will also ensure that the products are competitive and satisfy the consumer needs. Open communication between the top management and staff members will be improved to facilitate open decision making process. The company will also introduce a reward system where contribution relating to successful implementation of strategies will be highly rewarded to increase performance.

The management will also come up with a plan to ensure that it implements human resource strategies that provide address issues such as:

· Improvements in Communication processes through different channels of organization to facilitate transparency and openness

· Training and development of employees in order to ensure they possess the required skills necessary in achieving the company goals.

· Addressing and promoting human rights in order to ensure basic rights within the organization and community are addressed.

· Establishing good organizational structures that promote working relationships among the workers in the company.

Organizational structure for the company

Extracted from

References

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