For Prof. Xavier

Assignment 9: Professional Selling and Sales Promotion

You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport.

Scenario

The car sharing business has grown in popularity throughout the world in densely populated

major city centers. Over the past few years, U Drive Transport company has dominated the

United States marketplace as a premier car sharing business. You have recently accepted a job

with U Drive Transport as a marketing associate to help the company expand into the global

marketing environment. To familiarize yourself with the car sharing business, visit the websites of

competitors of U Drive Transport:

● Research “car sharing” on the Internet and research two competitors in this industry.

As the new marketing associate for U Drive Transport, you have been tasked with preparing a

prerecorded presentation to train new account managers and sales representatives on the

features and benefits of the U Drive Transport product offering. Additionally, you must provide

training on the seven steps (slides #4–10) of the personal selling process located in your text

(Chapter 17) and in the steps below.

Follow the directions for executing this Assignment.

➢ Make sure you either have a built-in microphone in your computer or a headset with

working microphone in order to able to complete this audio visual presentation

Assignment.

Directions for Executing this Assignment:

● Watch the Video on U Drive Transport: Click Here

● Choose which software program you prefer to create your presentation:

1) You may use either PowerPoint with audio

or 2) register for a FREE Brainshark® account (© 2014 Brainshark): Click Here Visit

the Brainshark website and familiarize yourself with the free

presentation tool that you will use to record the sales training: Click

here for the home page and access their tutorials.

● Review the following document: Explaining a Process

● Prepare a 10 slide sales training presentation using Microsoft PowerPoint, providing

perspectives on the following topics to train new account managers and sales

representatives:

○ Slide 1: Overview of the U Drive Transport brand

○ Slide 2: Three features and benefits of the U Drive Transport product offering

○ Slide 3: Introduction to the U Drive Transport Personal Selling Approach (Decide

on Traditional or Relationship Selling and explain)

○ Slide 4: Step 1 in the personal selling process: Generating Leads

○ Slide 5: Step 2 in the personal selling process: Qualifying Leads

○ Slide 6: Step 3 in the personal selling process: Approaching the Customer and

Probing Needs

○ Slide 7: Step 4 in the personal selling process: Developing and Proposing

Solutions

○ Slide 8: Step 5 in the personal selling process: Handling Objections

○ Slide 9: Step 6 in the personal selling process: Closing the Sale

○ Slide 10: Step 7 in the personal selling process: Following Up

● If you are using Brainshark upload your PowerPoint presentation to Brainshark and

record a formal oral presentation explaining each slide in detail. Upon completion,

capture the Brainshark presentation link. Create a new slide in your PowerPoint

presentation and paste the link on the slide.

● If using PowerPoint add your audio explanation. You can access simple instructions

here.

● Submit your PowerPoint presentation to the Unit 9 Dropbox for grading.

Directions for Submitting this Assignment:

Review the grading rubric below before beginning this activity. For additional help with your

writing and APA citation, please visit the Kaplan University Writing Center accessed in the

home area of this course. Compose your Assignment as a Microsoft PowerPoint

presentation and save it as (Example: TAllen-MT219 Assignment-Unit 9.ppt). Submit your

file by selecting the Unit 9: Assignment Dropbox by the end of Unit 9.

Unit 9 Assignment: Professional Selling

and Sales Promotion

Percent possible

Points possible

Points Earned

Comments

Content per Checklists 100% 50

Answer provides complete information

demonstrating analysis and critical thinking:

80%

Slide 1: Overview of the U Drive Transport brand. Slide 2: Three features and benefits of the U Drive Transport product offering

16%

4

4

Slide 3: Introduction to the U Drive Transport Personal Selling Approach (Decide on Traditional or Relationship Selling and explain)

8%

4

Slide 4: Step 1 in the personal selling process: Generating Leads

8%

4

Slide 5: Step 2 in the personal selling process: Qualifying Leads

8%

4

Slide 6: Step 3 in the personal selling process: Approaching the Customer and Probing Needs

8%

4

Slide 7: Step 4 in the personal selling process: Developing and Proposing Solutions

8%

4

Slide 8: Step 5 in the personal selling process: Handling Objections

8%

4

Slide 9: Step 6 in the personal selling process: Closing the Sale

8%

4

Slide 10: Step 7 in the

personal selling process: Following Up

8%

4

Subtotal:

80%

40

Provides 10 PowerPoint slides with audio, including an additional title and references slide, using correct grammar, spelling, and APA format and citation style.

20%

10

Percent Total Points

possible

Your Assignment Score:

100% 50