For Sir_Excellence Only- Level 4 Diploma in Tourism and Hospitality Management with Work Placement (
L4U1WP.pdf
1 18/02/2014
OTHM Level 4 Diploma in Tourism and Hospitality Management with Work
Placement (QCF)
Unit 1: Understanding the Tourism and Hospitality Industry with Work Placement
Introduction
To be assessed on this unit you need to undertake and submit a 2,000 word assignment, clearly following
relevant instructions on content, word count and referencing procedures.
The assignment is designed to cover the learning outcomes of the unit and help you obtain a clear
understanding of the subject area via the research, reading and relevant work experience (if applicable)
undertaken during your studies.
You may already be working in the industry and studying OTHM on a part-time basis or perhaps an individual
who wishes to enter the industry or upgrade skills through study and work placement.
Some Issues to Consider
Historically, Great Britain played a major role in developing the tourism infrastructure used today, starting
with the first tour operator and leading to the development of railway networks and travel by ocean liner –
enabling visitors to travel both nationally and internationally.
Modern tourism is a major source of FOREX to many developing economies and is often the main industry in
an economy. An increase in disposable income and the growth of mass air, coach and rail travel has also had a
major impact (sometimes negative as well as positive) on a region or economy.
Tourism and hospitality is the world’s largest employer and an understanding of the industry will enable you
to progress further with the other specialist areas of the diploma.
Researching the Tourism and Hospitality
The assignment has been designed to encourage you to research the industry, considering the main factors
driving the development and demand within the industry. Your assignment should also allow you to gain a
clear understanding of the supply chain within the tourism and hospitality industry.
You are required to choose a number of case examples that include travel agents / tour operators, carriers,
accommodation and relevant ancillary services. Examples may include major industry players of SMEs that you
are familiar with.
2 18/02/2014
Part I: Assignment Brief
100% of Unit Grade (2,000 words) – Learning Outcomes 1, 2, 3 and 4
Brief:
Your assignment structure and case examples will be confirmed by your course tutor via a series of five
meetings. Your tutor will be expected to complete the ‘tracking sheet’ which also needs to be signed by you –
prior to the submission of your assignment.
In order to attempt the assignment you should be studying the topics linked to the learning outcomes and
assessment criteria of unit 1: ‘Understanding the Tourism and Hospitality Industry’ as well as undertaking
primary research – within and also out of the workplace.
.............................................
SUBMISSION FORM (AMG00) Student to Complete
For Office Use Only
Marking of Part I:
Word count: 2,000 (excluding any appendices, e.g. statistics, models)
Maximum word count for appendices: 1,000
Please note that the appendices will be reviewed by the examiner to check your source material
Marks are only allocated for the assignment/report and not given for an appendix
3 18/02/2014
Part I Assignment Topics Word Count Mark
Allocation Marker % and
Comments Verifier % and
Comments
1. Confirm your understanding of how the modern tourism and hospitality industry developed, describing the roles of the main stakeholders and their interrelationships
Range: 180 – 220
Actual:
10%
2. Undertake an industry audit using the PEST model to confirm the impact of these variables on demand within the industry and how these affect business planning. Detail relevant examples of how stakeholders may address a particular problem (caused by changing external PEST factors)
Range: 450 – 550
Actual:
25%
3. Explain, with examples, the major factors impacting on tourist demand. Choosing a suitable business in the tourism and/or hospitality sector, explain the impact of seasonal or variable demand for their services
Range: 450 – 550
Actual:
25%
4. Clearly describe and explain the roles of travel agents and tour operators and their relationship with other intermediaries in the supply chain
Range: 360 – 440
Actual:
20%
5. Describe, with examples, the roles of national, regional and local tourist organisations, reviewing their impact and usefulness to the industry and other stakeholders
Range: 360 – 440
Actual:
20%
For student completion: Total marks awarded: Total: _____ % Total: _____ %
Name of student: ______________________________________ OTHM student number: ______________________________________ Signature: _____________________________ Date: _________________________________
Name of marker: ______________ Signature: ______________ Date: ______________
Name of verifier: ______________ Signature: ______________ Date: ______________
4 18/02/2014
Part II: Report from OTHM Delivery Centre Supervising Tutor
Briefing to the OTHM Tutor:
As part of your responsibility to both the student and OTHM you should have already covered the suggested
syllabus on Understanding the Tourism and Hospitality Industry with Work Placement, using OTHM tutor
resource materials, supplemented with additional information relevant to the subject area.
The student may be new to the tourism and hospitality sector, or already be in employment within the
industry.
OTHM have designed an additional tracking sheet for assignments and projects recommended to be
undertaken by students, which requires the input of the tutor during the writing of the assignment/report.
This allows Tutors to monitor the student’s progress, attitude, time management and progress during the
work placement and studies at the OTHM delivery centre
L4U2WP.pdf
1 18/02/2014
OTHM Level 4 Diploma in Tourism and Hospitality Management with Work
Placement (QCF)
Unit 2: Understanding Communication and Customer Care in the Tourism and Hospitality
Industry with Work Placement
Introduction
To be assessed on this unit you need to undertake and submit a 2,000 word assignment, clearly following
relevant instructions on content, word count and referencing procedures.
The assignment is designed to cover the learning outcomes of the unit and help you obtain a clear
understanding of the subject area via the research, reading and relevant work experience (if applicable)
undertaken during your studies.
You may already be working in the industry and studying OTHM on a part-time basis or perhaps an individual
who wishes to enter the industry or upgrade skills through study and work placement.
Some Issues to Consider
The tourism and hospitality sector is still and will always be dependent on good service quality at the point of
delivery or contact with customers and other relevant industry stakeholders. Some individuals have a natural
ability to communicate, while others need training, encouragement and support to reach the required
standards of employers and customers.
A combination of product knowledge and the understanding of buyer expectations and behaviour go a long
way to help deliver high quality customer care. You are expected to understand and perhaps demonstrate the
working of the promotional mix in relation to your chosen organisation and/or department.
Importance of your Assignment
Communication and customer care give you the opportunity to write about practical real life situations that
have occurred and solutions offered and implemented to maintain and improve SERVQUAL.
You should also be able to forward real examples of the workings of the promotional mix within your chosen
organisation or workplace.
2 18/02/2014
Part I: Assignment Brief
100% of Unit Grade (2,500 words) – Learning Outcomes 1, 2, 3 and 4
Brief:
Your assignment structure and case examples will be confirmed by your course tutor via a series of five
meetings. Your tutor will be expected to complete the ‘tracking sheet’ which also needs to be signed by you –
prior to the submission of your assignment.
In order to attempt the assignment you should be studying the topics linked to the learning outcomes and
assessment criteria of unit 2: ‘Understanding Communication and Customer Care in the Tourism and
Hospitality Industry’ as well as undertaking primary research – within and also out of the workplace.
.............................................
Marking of Part I:
Word count: 2,500 (excluding any appendices, e.g. statistics, models)
Maximum word count for appendices: 1,000
Please note that the appendices will be reviewed by the examiner to check your source material
Marks are only allocated for the assignment/report and not given for an appendix
3 18/02/2014
SUBMISSION FORM (AMG00) Student to Complete
For Office Use Only
Part I Assignment Topics Word Count Mark Allocation Marker % and
Comments Verifier % and
Comments
1. Using a suitable model, explain the importance of consumer buyer behaviour in relation to the tourism and hospitality industry
Range: 225 – 275
Actual:
10%
2. Show your understanding of the DMU and DMP when customers (individuals as well as organisations) make a buying decision. Also suggest any differences between consumer and business buyer behaviour.
Range: 225 – 275
Actual:
10%
3. Briefly describe the promotional mix and give clear practical examples of different promotion techniques
Range: 562 – 687
Actual:
25%
4. Use an organisation you are familiar with to explain the workings and usefulness of the DAGMAR and AIDA models in relation to marketing communication and the delivery of SERVQUAL
Range: 225 – 275
Actual:
10%
5. Explain what you understand by SERVQUAL, giving TWO practical examples of resolving customer service issues. Also suggest common areas of customer complaint or frustration when receiving the service and clear proposals to improve customer care both immediately and in the future
Range: 338 – 413
Actual:
15%
6. Explain appropriate verbal and non-verbal communications with people both inside and outside the organisation. Suggest any barriers to effective communication and give two examples of how these barriers can be overcome
Range: 225 – 275
Actual:
10%
7. Produce a 200 word press release of a new service or offer being made by your organisation to the public. Explain the target group and media used to communicate the release
Range: 225 – 275
Actual:
10%
8. Using a practical example or situation, produce a 100 word letter of response to a customer complaint that they received a poor service in relation to your organisation
Range: 225 – 275
Actual:
10%
For student completion: Total marks awarded: Total: _____ % Total: _____ %
Name of student: ______________________________________
OTHM student number: ______________________________________ Signature: _____________________________ Date: _________________________________
Name of marker: ____________ Signature: ____________ Date: ____________
Name of verifier: ____________ Signature: ____________ Date: ____________
4 18/02/2014
Part II: Report from OTHM Delivery Centre Supervising Tutor
Briefing to the OTHM Tutor:
As part of your responsibility to both the student and OTHM you should have already covered the suggested
syllabus on Understanding Communication and Customer Care in the Tourism and Hospitality Industry with
Work Placement, using OTHM tutor resource materials, supplemented with additional information relevant to
the subject area.
The student may be new to the tourism and hospitality sector, or already be in employment within the
industry.
OTHM have designed an additional tracking sheet for assignments and projects recommended to be
undertaken by students, which requires the input of the tutor during the writing of the assignment/report.
This allows Tutors to monitor the student’s progress, attitude, time management and progress during the
work placement and studies at the OTHM delivery centre
L4U3WP.pdf
1 18/02/2014
OTHM Level 4 Diploma in Tourism and Hospitality Management with Work
Placement (QCF)
Unit 3: Understanding Accounting & Finance in the Tourism and Hospitality Industry with
Work Placement
Introduction
To be assessed on this unit you need to undertake and submit a 2,000 word assignment, clearly following
relevant instructions on content, word count and referencing procedures.
The assignment is designed to cover the learning outcomes of the unit and help you obtain a clear
understanding of the subject area via the research, reading and relevant work experience (if applicable)
undertaken during your studies.
You may already be working in the industry and studying OTHM on a part-time basis or perhaps an individual
who wishes to enter the industry or upgrade skills through study and work placement.
Some Issues to Consider
Accounting and finance is an integral part of any business operation. Because the tourism and hospitality
sector is so large, businesses within it will have many different sources of income and it is important that these
are managed effectively. You may be an accountant working for a private company, independent organisation
or public tourist board – and each of these ownership models brings with it different accounting practices.
Without proper management of working capital or the right budgets in place, a business will suffer both in the
long-term and short-term. IT developments in recent years have brought great changes in the amount of
information available to accountants and also on manipulating that data into useful reports. It is important to
understand how these developments have impacted the tourism and hospitality industry.
2 18/02/2014
Part I: Assignment Brief
100% of Unit Grade (2,000 words) – Learning Outcomes 1, 2, 3 and 4
Brief:
Your assignment structure and case examples will be confirmed by your course tutor via a series of five
meetings. Your tutor will be expected to complete the ‘tracking sheet’ which also needs to be signed by you –
prior to the submission of your assignment.
In order to attempt the assignment you should be studying the topics linked to the learning outcomes and
assessment criteria of unit 3: ‘Understanding Accounting & Finance in the Tourism and Hospitality Industry’ as
well as undertaking primary research – within and also out of the workplace.
.............................................
SUBMISSION FORM (AMG00) Student to Complete
For Office Use Only
Part I Assignment Topics Word Count Mark Allocation Marker % and
Comments Verifier % and
Comments
Marking of Part I:
Word count: 2,000 (excluding any appendices, e.g. statistics, models)
Maximum word count for appendices: 1,000
Please note that the appendices will be reviewed by the examiner to check your source material
Marks are only allocated for the assignment/report and not given for an appendix
3 18/02/2014
1. Explain the difference between the private and public sectors in terms of ownership and objectives. Outline the difference between a sole trader, a partnership and a limited company and give examples of sectors in the tourism and hospitality industry that are particularly suited to each type of organisation
Range: 180 – 220
Actual:
10%
2. Describe the types of sources of finance available to a business and the ways a business can raise capital. Explain how an organisation should manage its working capital and the implications of failing to do so effectively, supporting your answer with an example of a cash budget
Range: 270 – 330
Actual:
15%
3. Describe the documents involved in recording different types of cash receipts and cash payments. Explain the calculation and accounting treatment for VAT on purchases and sales. Show how a bank reconciliation is prepared and state its purpose. Outline the way that the double entry bookkeeping system works and explain the role of a trial balance. Explain how financial software can support tourism and hospitality organisations’ accounting functions
Range: 360 – 440
Actual:
20%
4. Show how a Statement of Comprehensive Income (trading and profit and loss account) and a Statement of Financial Position (balance sheet) are prepared from a trial balance. Explain how accounting policies and principles can affect these statements and discuss developments in accounting policies over recent years
Range: 360 – 440
Actual:
20%
5. Explain the reasons for budgetary control and the processes involved. Explain the difference between financial and management accounting
Range: 360 – 440
Actual:
20%
6. Discuss how changes in IT have brought customers within the tourism and hospitality environment a wider range of information and reservation possibilities. Include in your answer how direct access via the internet has impacted on service providers
Range: 360 – 440
Actual:
15%
For student completion: Total marks awarded: Total: _____ % Total: _____ %
Name of student: ______________________________________
OTHM student number:__________________
Signature: _____________________________
Date: _________________________________
Name of marker: ____________ Signature: ____________ Date: ____________
Name of verifier: ____________ Signature: ____________ Date: ____________
4 18/02/2014
Part II: Report from OTHM Delivery Centre Supervising Tutor
Briefing to the OTHM Tutor:
As part of your responsibility to both the student and OTHM you should have already covered the suggested
syllabus on Understanding Accounting and Finance in the Tourism and Hospitality Industry with Work
Placement, using OTHM tutor resource materials, supplemented with additional information relevant to the
subject area.
The student may be new to the tourism and hospitality sector, or already be in employment within the
industry.
OTHM have designed an additional tracking sheet for assignments and projects recommended to be
undertaken by students, which requires the input of the tutor during the writing of the assignment/report.
This allows Tutors to monitor the student’s progress, attitude, time management and progress during the
work placement and studies at the OTHM delivery centre
L4U4WP.pdf
17/09/2012
OTHM Level 4 Diploma in Tourism and Hospitality Management with Work
Placement (QCF)
Unit 4: Understanding the Tourism and Hospitality Business with Work Placement
Introduction
To be assessed on this unit you need to undertake a two part written submission, clearly following instructions
on content, word count and referencing procedures.
The assignments are designed to cover the learning outcomes of the unit and help you obtain a clear
understanding of the subject area via research, reading and relevant work experience during your studies.
Choosing a Topic / Organisation
The assignment has been designed to allow you to choose an organisation within the tourism and hospitality
industry and not be restricted to any one specific area. You may be interested in travel, tourism and/or
hospitality, so the range of organisations may vary from tourism boards, tour operators, travel agents,
transport (including air, sea, road and rail) to hoteliers, restaurateurs, conference centres, event management
organisations or other businesses (large or small) related to tourism and hospitality.
2
Level 4 Unit 4: Understanding the Tourism and Hospitality Business with Work Placement
The Organisation for Tourism and Hospitality Management
18/02/2013
Part I: Assignment Brief
75% of Unit Grade (2,000 words) – Learning Outcomes 1, 2, 3, 4 and 5
Brief:
Choosing a suitable organisation that operates in the tourism and hospitality sector, prepare and submit a two
part written report to confirm your understanding of the tourism and Hospitality business that includes the
following:
.............................................
Marking of Part I:
Word count: 2,000 (excluding any appendices, e.g. statistics, models)
Maximum word count for appendices: 1,000
Please note that the appendices will be reviewed by the examiner to check your source material
Marks are only allocated for the assignment/report and not given for an appendix
3
Level 4 Unit 4: Understanding the Tourism and Hospitality Business with Work Placement
The Organisation for Tourism and Hospitality Management
18/02/2013
SUBMISSION FORM (AMG00) Student to Complete
For Office Use Only
Part I Assignment Topics Word Count Mark
Allocation Marker % and
Comments Verifier % and
Comments
1. Taking an organisation of your choice, write a brief outline of the legal structure, history and background of the organisation and the services it provides in the sector
Range: 180 – 220
Actual:
10%
2. Clearly explain, with examples, the differences between public, private and third sector organisations in the tourism and hospitality sector. Describe the culture, expectations and social responsibility of the organisation of your work placement or current employment
Range: 270 – 330
Actual:
15%
3. Using the organisation’s mission statement (if it exists), describe the strategic direction the organisation is following and any recommendations to continue or change the strategic direction. Give examples of the organisation’s short, medium and long- term aims and objectives
Range: 540 – 660
Actual:
30%
4. Give clear examples of primary and secondary data used by the organisation, explaining the importance of quality data collection and usage by the organisation
Range: 270 – 330
Actual:
15%
5. Using SWOT and PESTLE analysis models, firstly explain their usefulness in auditing and planning and then use the models to outline the organisation’s situation in the current Micro and Macro environments
Range: 540 – 660
Actual:
30%
For student completion: Total marks awarded: Total: _____ % Total: _____ %
Name of student: ______________________________________ OTHM student number: ______________________________________ Signature: _____________________________ Date: _________________________________
Name of marker: ______________ Signature: ______________ Date: ______________
Name of verifier: ______________ Signature: ______________ Date: ______________
4
Level 4 Unit 4: Understanding the Tourism and Hospitality Business with Work Placement
The Organisation for Tourism and Hospitality Management
18/02/2013
Part II: Essay Brief
25% of Unit Grade (1,000 words) – Learning Outcomes 1, 2, 3, 4 and 5
Prepare a 1,000 word essay reflecting on the work placement, including your work responsibilities and
practical experience gained during your placement(s). In addition, written feedback is required from the host
organisation and your OTHM Delivery Centre supervising tutor.
As with Part I, students must make reference to appropriate theory and models and use Harvard referencing
throughout.
.............................................
5
Level 4 Unit 4: Understanding the Tourism and Hospitality Business with Work Placement
The Organisation for Tourism and Hospitality Management
18/02/2013
Part II Section A: Student Essay (70% of Part II marks)
SUBMISSION FORM (AMG00) Student to Complete
For Office Use Only
Part II Assignment Topics Word Count Mark
Allocation Marker % and
Comments Verifier % and
Comments
1. Briefly confirm the name of the organisation, location and initial duties undertaken when joining
Range: 90 – 110
Actual:
10%
2. Confirm areas of on-the-job training, including any job shadowing and early responsibility and opportunities to examine the tourism and hospitality business during your placement
Range: 180 – 220
Actual:
20%
3. Confirm events and operational areas that you were involved in, and also your thoughts on the organisation achieving their short, medium and long-term objectives
Range: 180 – 220
Actual:
20%
4. Comment on your use and understanding of both primary and secondary data, and how the information assisted you and the organisation to deliver a more professional and focused service in a competitive business environment
Range: 270 – 330
Actual:
30%
5. Critically assess your performance and
progress as a student during the work placement or as an employee in your current role being performed
Range: 180 – 220
Actual:
20%
For student completion: Total marks awarded: Total: _____ % Total: _____ %
Name of student: ______________________________________ OTHM student number: ______________________________________ Signature: _____________________________ Date: _________________________________
Name of marker: ______________ Signature: ______________ Date: ______________
Name of verifier: ______________ Signature: ______________ Date: ______________
6
Level 4 Unit 4: Understanding the Tourism and Hospitality Business with Work Placement
The Organisation for Tourism and Hospitality Management
18/02/2013
Part II Section B: Report from Employer (15% of Part II marks)
Briefing to employer organisation:
We thank you in advance for your cooperation in offering an OTHM student a work experience/placement
opportunity. Alternatively, the student may already be a member of your existing staff in the process of
qualifying with OTHM.
The summary sheet below is designed to assist you with your feedback report which should be approximately
300 words:
7
Level 4 Unit 4: Understanding the Tourism and Hospitality Business with Work Placement
The Organisation for Tourism and Hospitality Management
18/02/2013
OTHM Work Placement Organisation Report Sheet (ARE00) (We recommend that the student completes Part I of this form and forwards it to their employer to complete Part II and Part III)
Part I
1. Name of organisation: .......................................................................................................
2. Address: .............................................................................................................................
3. Website: ............................................................................................................................
4. Name of key contact/report writer: ..................................................................................
5. Email address: ...................................................................................................................
6. Mobile number: ................................................................................................................
7. Name of OTHM student: ...................................................................................................
8. OTHM student number: ....................................................................................................
9. Date student/employee commenced work: .....................................................................
10. Job title of student/employee: ..........................................................................................
8
Level 4 Unit 4: Understanding the Tourism and Hospitality Business with Work Placement
The Organisation for Tourism and Hospitality Management
18/02/2013
Part II
1. Areas of allocated responsibility and work experience of student/employee (50 to 100 words)
2. Performance of candidate (150 to 200 words), including:
a. Time management
b. The quality of performance during tasks
c. Suggested areas for improvement and/or additional responsibility
3. Working hours and shift patterns (50 words)
4. Any other comments including any future opportunities with your organisation (maximum 100 words)
Part III
Signature of representative of work placement organisation: .................................... Date: ...../...../.....
9
Level 4 Unit 4: Understanding the Tourism and Hospitality Business with Work Placement
The Organisation for Tourism and Hospitality Management
18/02/2013
Part II Section C: Report from OTHM Delivery Centre Supervising Tutor (15% of Part II marks)
Briefing to the OTHM Tutor:
As part of your responsibility to both the student and OTHM you should have already covered the suggested
syllabus on Understanding the Tourism and Hospitality Business with Work Placement, using OTHM tutor
resource materials, supplemented with additional information relevant to the subject area.
The student may be new to the tourism and hospitality sector, or already be in employment within the
industry.
OTHM have designed an additional tracking sheet for assignments and projects recommended to be
undertaken by students, which requires the input of the tutor during the writing of the assignment/report.
This allows Tutors to monitor the student’s progress, attitude, time management and progress during the
work placement and studies at the OTHM delivery centre.
L4U5WP.pdf
1 18/02/2014
OTHM Level 4 Diploma in Tourism and Hospitality Management with Work
Placement (QCF)
Unit 5: Academic and Employability Skills with Work Placement
Introduction
The academic and employability unit is designed to clearly assist the learner with using and enhancing skills
covered in the classroom through application and experience in the workplace.
To be assessed on this unit you need to undertake a work-based assignment in report format, clearly following
instructions on content, word count and referencing procedures.
The assignment is designed to cover the learning outcomes of the unit and help you obtain a clear
understanding of the subject area via research, reading and relevant work experience during your studies.
You will require the cooperation of your work placement organisation and your OTHM delivery centre course
tutor to complete Part II.
Choosing a Topic / Organisation
The assignment has been designed to allow you to choose an organisation within the tourism and hospitality
industry and not be restricted to any one specific area. You may be interested in travel, tourism and/or
hospitality, so the range of organisations may vary from tourism boards, tour operators, travel agents,
transport (including air, sea, road and rail) to hoteliers, restaurateurs, conference centres, event management
organisations or other businesses (large or small) related to tourism and hospitality.
2 18/02/2014
Part I: Assignment Brief
75% of Unit Grade (2,000 words) – Learning Outcomes 1, 2, 3, 4 and 5
Brief:
Choosing a suitable organisation that operates in the tourism and hospitality sector, prepare and submit a
work-based reflective report covering the areas listed below. The content and weighting of information and
format of assessment has already been set by OTHM.
.............................................
Marking of Part I:
Word count: 2,000 (excluding any appendices, e.g. statistics, models)
Maximum word count for appendices: 1,000
Please note that the appendices will be reviewed by the examiner to check your source material
Marks are only allocated for the assignment/report and not given for an appendix
3 18/02/2014
SUBMISSION FORM (AMG00) Student to Complete
For Office Use Only
Part I Assignment Topics Word Count Mark
Allocation Marker % and
Comments Verifier % and
Comments
1. Taking an organisation of your choice, write a brief description of the organisation and the role and responsibilities you have been allocated during your work placement (or your current employment contract with the organisation)
Range: 360 – 440
Actual:
20%
2. Explain the relevance of individuals having different ‘learning styles’ in relation to working alone or as part of a team when delivering a service. Include clear examples of time management and CPD training essential to effective team or individual work
Range: 540 – 660
Actual:
30%
3. Give working examples of relevant data sources, methods of collection or access and how the information is presented and used to enhance your service delivery
Range: 540 – 660
Actual:
30%
4. Explain the different methods of presenting information and how recipients confirm their understanding of the data which then can be critically interpreted and effectively used
Range: 360 – 440
Actual:
20%
For student completion: Total marks awarded: Total: _____ % Total: _____ %
Name of student: ______________________________________ OTHM student number: ______________________________________ Signature: _____________________________ Date: _________________________________
Name of marker: ______________ Signature: ______________ Date: ______________
Name of verifier: ______________ Signature: ______________ Date: ______________
4 18/02/2014
Part II: Workplace Appraisal
25% of Unit Grade
Part II Section A: Workplace Appraisal (10% of overall marks)
Briefing to employer organisation:
We thank you in advance for your cooperation in offering an OTHM student a work experience/placement
opportunity. Alternatively, the student may already be a member of your existing staff in the process of
qualifying with OTHM.
The summary sheet below is designed to assist you with your feedback report which should be approximately
300 words:
OTHM Work Placement Organisation Report Sheet (ARE00) (We recommend that the student completes Part I of this form and forwards it to their employer to complete Part II and Part III)
5 18/02/2014
Part I
1. Name of organisation: .......................................................................................................
2. Address: .............................................................................................................................
3. Website: ............................................................................................................................
4. Name of key contact/report writer: ..................................................................................
5. Email address: ...................................................................................................................
6. Mobile number: ................................................................................................................
7. Name of OTHM student: ...................................................................................................
8. OTHM student number: ....................................................................................................
9. Date student/employee commenced work: .....................................................................
10. Job title of student/employee: ..........................................................................................
6 18/02/2014
Part II
1. Areas of allocated responsibility and work experience of student/employee (50 to 100 words)
2. Performance of candidate (150 to 200 words), including:
a. Time management
b. The quality of performance during tasks
c. Suggested areas for improvement and/or additional responsibility
3. Working hours and shift patterns (50 words)
4. Any other comments including any future opportunities with your organisation (maximum 100 words)
Part III
Signature of representative of work placement organisation: .................................... Date: ...../...../.....
7 18/02/2014
Part II Section B: Report from OTHM Delivery Centre Supervising Tutor (15% of overall marks)
Briefing to the OTHM Tutor:
As part of your responsibility to both the student and OTHM you should have already covered the suggested
syllabus on Academic and Employability Skills with Work Placement, using OTHM tutor resource materials,
supplemented with additional information relevant to the subject area.
The student may be new to the tourism and hospitality sector, or already be in employment within the
industry.
OTHM have designed an additional tracking sheet for assignments and projects recommended to be
undertaken by students, which requires the input of the tutor during the writing of the assignment/report.
This allows Tutors to monitor the student’s progress, attitude, time management and progress during the
work placement and studies at the OTHM delivery centre.
L4U6WP.pdf
1 18/02/2014
OTHM Level 4 Diploma in Tourism and Hospitality Management with Work
Placement (QCF)
Unit 6: Understanding Events Management in Tourism and Hospitality with Work Placement
Introduction
To be assessed on this unit you need to undertake a two part written submission, clearly following instructions
on content, word count and referencing procedures.
The assignments are designed to cover the learning outcomes of the unit and help you obtain a clear
understanding of the subject area via research, reading and relevant work experience during your studies.
You will require the cooperation of your work placement organisation and your OTHM delivery centre course
tutor to complete Part II.
Choosing a Topic / Organisation
The assignment has been designed to allow you to choose an organisation within the tourism and hospitality
industry and not be restricted to any one specific area. You may be interested in travel, tourism and/or
hospitality, so the range of organisations may vary from tourism boards, tour operators, travel agents,
transport (including air, sea, road and rail) to hoteliers, restaurateurs, conference centres, event management
organisations or other businesses (large or small) related to tourism and hospitality.
Events Management
Events can vary from conferences, weddings, receptions, seminars and sports tournaments to concerts,
cultural activities, carnivals and exhibitions – to name just a few.
2 18/02/2014
Part I: Assignment Brief
75% of Unit Grade (2,500 words) – Learning Outcomes 1, 2, and 5
Brief:
Choosing a suitable organisation that operates in the tourism and hospitality sector, prepare and submit a two
part written assignment that includes a diary to confirm your understanding of a successful delivery process
for events in the tourism and hospitality workplace, which includes the following:
.............................................
Marking of Part I:
Word count: 2,500 (excluding any appendices, e.g. statistics, models)
Maximum word count for appendices: 1,000
Please note that the appendices will be reviewed by the examiner to check your source material
Marks are only allocated for the assignment/report and not given for an appendix
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SUBMISSION FORM (AMG00) Student to Complete
For Office Use Only
Part I Assignment Topics Word Count Mark
Allocation Marker % and
Comments Verifier % and
Comments
1. Taking an organisation of your choice, write a brief description of the organisation and brand and the event management services offered to particular segments in the marketplace
Range: 225 – 275
Actual:
10%
2. Taking an event of your choice, explain the marketing and promotion of the event, the USPs the organisation offers and the customer group targeted
Range: 450 – 550
Actual:
20%
3. Give clear examples of time management during the planning and delivery of the event
Range: 450 – 550
Actual:
20%
4. Discuss the importance of venue selection and location when organising the event
Range: 225 – 275
Actual:
10%
5. Outline the procedures used for site clearance, staff debriefing and post-event client contact
Range: 450 – 550
Actual:
20%
6. Clarify the financial and marketing importance of successful event management to the organisation, and also any perceived legacy after the event delivery
Range: 450 – 550
Actual:
20%
For student completion: Total marks awarded: Total: _____ % Total: _____ %
Name of student: ______________________________________ OTHM student number: ______________________________________ Signature: _____________________________ Date: _________________________________
Name of marker: ______________ Signature: ______________ Date: ______________
Name of verifier: ______________ Signature: ______________ Date: ______________
4 18/02/2014
Part II: Diary Brief
25% of Unit Grade (1,000 words) – Learning Outcomes 3 and 4
Prepare a 1,000 word essay reflecting on the work placement, including your work responsibilities and
practical experience gained during your placement(s). In addition, written feedback is required from the host
organisation and your OTHM Delivery Centre supervising tutor.
As with Part I, students must make reference to appropriate theory and models and use Harvard referencing
throughout.
OTHM examiners will review your diary entries and aim to confirm your coverage of the topic areas required.
Marks will be allocated in relation to your weighting of information in your diary.
.............................................
5 18/02/2014
Part II Section A: Student Diary (70% of Part II marks)
SUBMISSION FORM (AMG00) Student to Complete For Office Use Only
Part II Assignment Topics Word Count Mark
Allocation Marker % and
Comments Verifier % and
Comments
1. Briefly confirm the name of the organisation, location and initial duties undertaken when joining
Range: 90 – 110
Actual:
10%
2. Outline the training and team selection strategies used by your organisation to ensure an efficient and professional delivery of the event
Range: 180 – 220
Actual:
20%
3. Include details of your involvement in organising your selected event and outline the legal and health & safety issues that need to be met when organising the event
Range: 90 – 110
Actual:
10%
4. Also include your areas of responsibility and possible input during the promotion, planning, delivery and post-event activities linked to the event
Range: 180 – 220
Actual:
20%
5. Confirm any contingency plans, highlighting at least three things that could go wrong before, during or after the event
Range: 90 – 110
Actual:
10%
6. Clarify the factors to be considered when pricing and budgeting an event for a successful yet profitable outcome and any techniques used to track income and expenditure related to the event
Range: 180 – 220
Actual:
20%
7. Critically assess your performance and progress as a student during the work placement, or as an employee in relation to your current role being performed and your involvement in the event
Range: 90 – 110
Actual:
10%
For student completion: Total marks awarded: Total: _____ % Total: _____ %
Name of student: ______________________________________ OTHM student number: ______________________________________ Signature: _____________________________ Date: _________________________________
Name of marker: ____________ Signature: ____________ Date: ____________
Name of verifier: ____________ __ Signature: ____________ Date: ____________
6 18/02/2014
Part II Section B: Report from Employer (15% of Part II marks)
Briefing to employer organisation:
We thank you in advance for your cooperation in offering an OTHM student a work experience/placement
opportunity. Alternatively, the student may already be a member of your existing staff in the process of
qualifying with OTHM.
The summary sheet below is designed to assist you with your feedback report which should be approximately
300 words:
7 18/02/2014
OTHM Work Placement Organisation Report Sheet (ARE00)
(We recommend that the student completes Part I of this form and forwards it to their employer to complete Part II and Part III)
Part I
1. Name of organisation: .......................................................................................................
2. Address: .............................................................................................................................
3. Website: ............................................................................................................................
4. Name of key contact/report writer: ..................................................................................
5. Email address: ...................................................................................................................
6. Mobile number: ................................................................................................................
7. Name of OTHM student: ...................................................................................................
8. OTHM student number: ....................................................................................................
9. Date student/employee commenced work: .....................................................................
10. Job title of student/employee: ..........................................................................................
Part II
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1. Areas of allocated responsibility and work experience of student/employee (50 to 100 words)
2. Performance of candidate (150 to 200 words), including:
a. Time management
b. The quality of performance during tasks
c. Suggested areas for improvement and/or additional responsibility
3. Working hours and shift patterns (50 words)
4. Any other comments including any future opportunities with your organisation (maximum 100 words)
Part III
Signature of representative of work placement organisation: .................................... Date: ...../...../.....
9 18/02/2014
Part II Section C: Report from OTHM Delivery Centre Supervising Tutor (15% of Part II marks)
Briefing to the OTHM Tutor:
As part of your responsibility to both the student and OTHM you should have already covered the suggested
syllabus on Understanding Events Management in Tourism and Hospitality with Work Placement, using
OTHM tutor resource materials, supplemented with additional information relevant to the subject area.
The student may be new to the tourism and hospitality sector, or already be in employment within the
industry.
OTHM have designed an additional tracking sheet for assignments and projects recommended to be
undertaken by students, which requires the input of the tutor during the writing of the assignment/report.
This allows Tutors to monitor the student’s progress, attitude, time management and progress during the
work placement and studies at the OTHM delivery centre.