Study Company

Unsatisfactory

Emerging

Proficient

Exemplary

Assignment Components

Correctly calculated the appropriate ratios that measured liquidity, profitability, and asset management, showing the formulas and steps to generate each ratio over the two year period; wrote a valid analysis of the ratios and drew valid conclusions.

(CO 1, 4)

Calculation of the ratios is inaccurate, limited or contains critical errors.

Analysis of the ratios and conclusions is inaccurate, limited or contains critical errors.

Calculation of the ratios is incomplete or underdeveloped (did not include all ratios requested).

Formulas and steps used to generate each ratio are incomplete or underdeveloped.

Analysis of the ratios and conclusions is incomplete or underdeveloped.

Calculation of the ratios is accurate and appropriate ratios selected.

Formulas and steps to generate each ratio are shown.

Analysis of the ratios and conclusions is complete and well written.

Calculation of the ratios showing formulas and steps and analysis demonstrate a thorough understanding of concepts, is supported by research, and provides thoughtful and considered insights.

Correctly constructed the pro forma statements, using a historical average of past sales growth for the sales growth assumption, explained the methodology used in the process, and defined all assumptions used.

(CO 1, 4)

Construction of the pro forma statements is inaccurate, limited or contains critical errors.

Explanation of the methodology used and definitions of assumptions is limited or contains critical errors.

Construction of the pro forma statements is incomplete or underdeveloped.

Explanation of the methodology used and definitions of assumptions is incomplete or underdeveloped.

Construction of the pro forma statements is complete, and accurate.

Explanation of the methodology used and definitions of assumptions is complete and accurate.

Construction of the pro forma statements and explanation of the methodology used along with definitions of assumptions all demonstrate a thorough understanding of concepts, supported by research, and provide thoughtful and considered insights.

Explained why net income receives so much attention when evaluating a firm's performance, as well as the multiple drivers of the bottom-line earnings in the forecasted income statement. (CO 1, 4)

Explanations are limited or contain critical errors.

Explanations are incomplete or underdeveloped.

Explanations are complete, accurate, and well written.

Explanations are fully developed, demonstrate significant research, use appropriate terminology, and offer insights that draw on course materials and concepts.

Identified a minimum of three stakeholder groups of the company and explained how they would be impacted by company efforts to increase the bottom-line number.

(CO 2, 4)

Identification of stakeholders and explanation of how they would be impacted is limited or contains critical errors.

Identification of fewer than 3 stakeholder groups; explanation of how they would be impacted is incomplete or underdeveloped.

Identification of 3 stakeholder groups; explanation of how they would be impacted is complete and well developed.

Identification of more than 3 stakeholder groups; explanation of how they would be impacted is thoroughly developed, insightful, and demonstrates thorough understanding of issues and key concepts.

Determined if the study company follows the for-profit only model, or, the alternative business model aligned with the needs of people and planet. Justified the response.

(CO 1, 2, 3,4 )

Determination of the business model is inaccurate, limited, or contains critical errors.

Justification of the response is inaccurate, limited, or contains critical errors.

Determination of the business model is incomplete or underdeveloped.

Justification of the response is incomplete or underdeveloped.

Determination of the business model is accurate, complete and well written.

Justification of the response is complete and well developed.

Determination of the business model and justification of the response is insightful, and demonstrates thorough understanding of key concepts.

Written Components

Organization

Introduction

Thesis

Transitions

Conclusion

Introduction is limited or contains critical errors.

The paper lacks a thesis statement.

Transitions are infrequent, illogical, or contain critical errors.

Conclusion is limited or contains critical errors.

Introduction is present but incomplete or underdeveloped.

The paper is loosely organized around a thesis that may have to be inferred.

Transitions are sporadic.

Conclusion is present, but incomplete or underdeveloped.

Introduction has a clear opening, provides background information, and states the topic.

The paper is organized around an arguable, clearly stated thesis statement.

Transitions are appropriate and help the flow of ideas.

Conclusion summarizes main argument and has a clear ending.

Introduction catches the reader’s attention, provides compelling and appropriate background info, and clearly states the topic.

The paper is well organized around an arguable, focused thesis.

Thoughtful transitions clearly show how ideas relate.

Conclusion leaves the reader with a sense of closure and provides concluding insights.

Usage and Mechanics

Grammar

Spelling

Sentence structure

Writing contains numerous errors in spelling, grammar, and/or sentence structure that severely interfere with readability and comprehension.

Errors in spelling and grammar exist that somewhat interfere with readability and/or comprehension.

Writing follows conventions of spelling and grammar throughout. Errors are infrequent and do not interfere with readability or comprehension.

The paper is basically error free in terms of mechanics. Grammar and mechanics help establish a clear idea and aid the reader in following the writer’s logic.

APA Elements

Attribution

Paraphrasing

Quotations

No attempt at APA format.

APA format is attempted to paraphrase, quote, and cite, but errors are significant.

APA format is utilized to accurately paraphrase, quote and cite in many spots throughout the paper when appropriate or called for. Errors present are not major.

APA format is utilized to, accurately paraphrase, quote, and cite throughout the paper when appropriate or called for. No errors or only few minor errors are present.

Style

Audience

Word Choice

Writing often slips into first and/or second person. Word choice is consistently inaccurate, unclear, or inappropriate for the audience.

Writing sometimes slips into first and/or second person. Word choice is sometimes inaccurate, unclear, or inappropriate for the audience.

Writing remains in third person throughout writing. Word choice is accurate, clear and appropriate for the audience.

Writing remains professional and in third person throughout writing.

Word choice is precise, appropriate for the audience, and memorable.