Case Study_Corporate Sustainiblity

 Case Analysis—Corporate Sustainability

This assignment presents a powerful illustration of a company thinking beyond the traditional objectives of earnings and value maximization.

Read the UPS 2009 Sustainability report at:http://www.responsibility.ups.com/Sustainability  and address the following:

· Describe the changes in stakeholder expectations of firms such as UPS in the recent past.

· Describe UPS response to these stakeholder expectations.

· Discuss the key performance indicators (KPIs) in the corporate sustainability report of UPS.

· Discuss the benefits to UPS of the corporate sustainability report.

· Describe the various stakeholders who may benefit and how they benefit from the UPS initiatives.

Write a four page case analysis in Word format. Apply APA standards for writing style to your work. Use the following file naming convention: LastnameFirstInitial_M4_A2.doc.

Assignment 2 Grading Criteria	Maximum Points
Identified and explained the recent changes in stakeholder expectations for UPS.	12
Described the UPS response to the stakeholder expectations.	12
Assessed the key performance indicators (KPIs) in the corporate sustainability report.	24
Estimated how UPS may benefit from the corporate sustainability report.	20
Estimated how UPS may benefit from the corporate sustainability report.	20
Applied APA standards for editorial style, expression of ideas, and format of text, citations, and references.	12
Total:	10