Perceptual Map

Perceptual Map Worksheet

	Welcome to "Create Your Perceptual Map"
	Follow the Steps in Yellow. Only enter data/information in the Grey cells.
		The blue and pink cells provide additional information	Or you can watch the YouTube video at			How to Use Video
		For more information on Perceptual Maps visit:	www.perceptualmaps.com		Or email: [email protected]
	Simply type over the grey cells below to quickly and easily create your own Perceptual Map
	Step 1	Auto Industry Perceptual Map		Automobile Market
				(This is an example only. Simply type over this map title.)
	Step 2	Enter the two labels for your Horizontal Axis
		For the left side of the map		Low Quality		(These are examples only.
		For the right side of the map		High Quality		Type in your attributes.)
	Step 3	Enter the two labels for your Vertical Axis
		For the bottom of the map		Low Price		(These are examples only.
		For the top of the map		High Price		Type in your attributes.)
	Please note that you can click on Attribute Ideas in the menu on the main website to help determine suitable brand/product attributes to use
		Or for more information on Perceptual Maps and/or the Market Segmentation, Targeting and Positioning (STP) process, please visit
				All About Perceptual Maps
	Step 4	Enter the Brands or Products to be Mapped	Step 5	Score each brand/product for the two attributes			Step 6	Change the circle sizes
		Up to a maximum of 25 brands/products		Use a 1-9 scale, using the following table as a rough guide.			Please note that this is an optional step
				Horizontal Attribute		Vertical Attribute		Sizes
			1 =	Low Quality	1 =	Low Price	1 =	Small
			5 =	Equal mix of both	5 =	Equal mix of both	2 =	Medum
		(Some examples provided, simply type over the brands below.)	9 =	High Quality	9 =	High Price	3 =	Large
	1	Toyota		9		7.5		2
	2	Mercedes-Benz		8.5		8.6		2
	3	Ford		7.5		3		2
	4	Isuzu		6		1		2
	5	Honda		5		5		2
	6	Volkswagon		4		7		2
	7	Mazda		6		6		2
	8	BMW		7		8		2
	9	Nissan		3		4		2
	10	Hyundai		3		3		2
	11							2
	12							2
	13							2
	14							2
	15							2
	16							2
	17							2
	18							2
	19							2
	20							2
	21							2
	22							2
	23							2
	24							2
	25							2
	Step 7	When finished entering your data above, simply copy your Perceptual Map below and paste it into your document.
							To maintain the formating of the map
							when you copy it:
							1	Click on the edge of the map
								to highlight it
							2	Select 'copy' from the menu
							3	Go to your document
							4	Select 'paste', then 'paste special'
								and choose 'bitmap'.

&"Helvetica,Regular"&12&K000000 &P

Toyota

9.000000 7.500000 2.000000 Mercedes-Benz

8.500000 8.600000 2.000000 Ford

7.500000 3.000000 2.000000 Isuzu

6.000000 1.000000 2.000000 Honda

5.000000 5.000000 2.000000 Volkswagon

4.000000 7.000000 2.000000 Mazda

6.000000 6.000000 2.000000 BMW

7.000000 8.000000 2.000000 Nissan

3.000000 4.000000 2.000000 Hyundai

3.000000 3.000000 2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000 Toyota

9.000000 7.500000 2.000000 Mercedes-Benz

8.500000 8.600000 2.000000 Ford

7.500000 3.000000 2.000000 Isuzu

6.000000 1.000000 2.000000 Honda

5.000000 5.000000 2.000000 Volkswagon

4.000000 7.000000 2.000000 Mazda

6.000000 6.000000 2.000000 BMW

7.000000 8.000000 2.000000 Nissan

3.000000 4.000000 2.000000 Hyundai

3.000000 3.000000 2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.000000

2.00000 0

High Price

Low Price

Wide Choice

https://www.youtube.com/watch?v=bxm4S4WxQU8 ../../../../../../../Users/Geoff/AppData/Local/www.perceptualmaps.com http://www.perceptualmaps.com/