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In 1993, Chevron made plans to increase its chemical storage and the number of hazardous chemicals in the Richmond area. It claimed that it was just trying to comply with the mandates of the Clear Act. In the company's opinion, it was all part of the process of developing a cleaner burning gas to stop the air pollution problem in the San Francisco Bay Area. Unfortunately these changes were going to pose increased risks to the local community. This community was mostly poor and mostly African American. It was a clear case of environmental injustice.

The stage was set for a confrontation. The local citizens were going to battle for their lives -- for their health, for their safety, and for the future of their town.

The West County Toxics Coalition

Up to 1000 members of the Richmond community have come together under the banner of this community organization. Led by Henry Clark, the Executive Director of the West County Toxics Coalition, these citizens have been fighting toxics since 1986. The group is an outgrowth of the National Toxics Campaign.

Communities for a Better Environment (CBE)

An environmental group based in the San Francisco Bay Area, CBE has provided much technical and scientific assistance to local community groups. CBE helped provide scientific information and expertise about the Chevron refineries and other industrial plants to the residents of Richmond.

Golden Gate University Environmental Law and Justice Clinic

Golden Gate University Law School in San Francisco helps provide legal information and expertise to local community groups that cannot afford expensive corporate attorneys. The school has established an Environmental Law where students, under the direction of a supervising lawyer and faculty member, can assist in resolving local environmental disputes through legal means. The clinic was instrumental in providing legal information to the citizens of Richmond in their fight against Chevron. Other public interest law organizations also provided pro bono legal services to the Richmond community. These included California Rural Legal Assistance in San Francisco and the Environmental Law Community Clinic in Berkeley.

Chevron

One of the largest oil companies in the world, Chevron operates refineries and industrial plants in Richmond, California, in close proximity to a poor, African-American community. Chevron is a large multinational corporation, with profits in the billions of dollars. Chevron is also one of the wealthiest companies in the world -- a member of the Fortune 500. The company has spent millions of its dollars on a populist advertising campaign to promote its concern for environmental issues. "Do people care about the environment?" Chevron asks in its ads. Then it answers its own rhetorical question: "People do." (Community groups have responded with protest signs that say "Do people destroy the environment? People do.")

The West County Toxics Coalition used several strategies in its successful fight against Chevron:

1. Try To Work It Out with the Polluter

The first strategy was to sit down at the table with Chevron. The citizens of Richmond wanted to express their concerns for their health and safety. Rather than choosing an antagonistic strategy, the citizens hoped to cooperate with the corporation for an agreeable solution for all parties involved. Thus, Henry Clark and his cohorts sat down with Mike Hannan, plant manager of the Chevron facilities in Richmond.

Essentially, the members of the West County Toxics Coalition asked for a policy of Zero Emissions . The citizens were completely supportive of Chevron's cleaner burning fuel programs, so long as the development of these programs did not endanger their health. They did not want any increased risks to the Richmond community. Therefore, they requested some mitigations from Chevron: the repair of leaking pumps and valves, the shutdown of older parts of the Chevron plant, etc.

Chevron refused to cooperate. This strategy was unsuccessful.

2. Lobby the public officials

What could the citizens of Richmond do next? Chevron refused to listen to their concerns. The local residents thought of an alternative strategy: They would lobby the Planning Commission for the City of Richmond. After all, Chevron needed a land use permit from the city in order to carry out its operations. The residents believed that they had a strong case to present to this Planning Commission with hard scientific data to document the risks to their health and safety from Chevron's operations. Because of this detrimental impact of Chevron's presence in Richmond, the West County Toxics Coalition urged that Chevron must put up 10 percent of the cost of its Clean Fuels Program into a community development fund. This would give citizens of Richmond over $50 million!

The Planning Commission agreed with the citizens. They ordered Chevron to pour $50 million into community development in order to be granted the new land use permit. This strategy was successful because of the power and influence of the community organizing, as well as the hard scientific and legal expertise behind the citizens' efforts. The West County Toxics Coalition had the power of numbers behind them -- mobilizing hundreds of citizens to these Planning Commission boards, and working with the local environmental groups like CBE and the Golden Gate Law Clinic. These were the two other successful parts of the citizens' strategy:

3. Mobilize hundreds of concerned citizens

The West County Toxics Coaltion was able to successfully lobby the Planning Commission in Richmond because it could rally hundreds of committed, impassioned citizens. This is the foundation of any good community organizing effort. The WCTC urged citizens to make phone calls to public officials and make their voices heard. They started letter writing campaigns, demonstrations, and protests, all of which attracted media and turned the tide of public opinion away from Chevron.

4. Find allies with legal and scientific expertise

Too often community groups do not have access to legal power or scientific data that will support their cause. By making allies with so many groups in the San Francisco Bay Area, WCTC was able to overcome these traditional barriers to power. For example, the Golden Gate Law Clinic helped interpret laws like CEQA (the California Environmental Quality Act) to the community's advantage. Scientists at CBE were able to provide the Planning Commission with powerful evidence that the reformulated fuel plan would have detrimental impacts on children and other vulnerable local residents close to the refinery.

Strengths and Weaknesses of these Strategies

The West County Toxics Coalition did an outstanding job of mobilizing the community. It quickly attracted the attention of local media and activists to the nature of the problem. It put pressure on public officials to rule in its favor. Moreover, it scored a great coup in recruiting important allies from the legal and scientific community. All of these were important in the success of the Richmond citizens' efforts.

However, the victory would prove to be short-lived. The citizens of Richmond may have been excellent in resource mobilization with regards to people power, but Chevron had the power of money. Chevron appealed the Planning Commission decision at the City Council, and had the decision overturned. The wealthy corporation argued that the citizens were trying to "extort $50 million" and denied that it had any responsibility to mitigate the problem.

The citizens still won a historic battle but it was not as large as anticipated. Chevron did not respect the West County Toxics Coalition and it tried to discredit their efforts altogether. Chevron had a history of giving local politicians large campaign contributions, and it always threatened to leave town if the citizens became too disruptive. So the strategy was weak in its ability to deal with the larger problem of corporate control of City Hall. Perhaps a future strategy for the West County Toxics Coalition would be to mobilize their resources to elect their own local candidates to City Hall. They could take power into their own hands, rather than being dependent on public officials who are beholden to Chevron.

In a historic agreement, Chevron agreed to pay up to $5 million to community development projects in Richmond. This money would help fund such important local projects as:

· the Martin Luther King, Jr. Health Center

· more jobs and job training for local community members

· reduced toxic emissions in the area

· pollution prevention measures

· safety improvements at the Chevron plant,

· community beautification projects around the Chevron facilities, and

· police and youth athletic leagues.

The West County Toxics Coalition had succeeded in getting millions of dollars for the local community. Chevron did not pay the full $50 million that the citizens had initially demanded, but they still had achieved a major breakthrough. Chevron had promised comprehensive economic benefits for members of the fence-line communities. The full details of the project are enumerated in a Memorandum of Understanding reached on June 2, 1994.

In the aftermath of this agreement, the West County Toxics Coalition has continued to work with local citizens, scientific experts, and legal advocacy organizations to win further concessions from Chevron. In 1996, the citizens managed to shut down a dangerous Chevron incinerator that had been jeopardizing the health and safety of local residents for almost three decades. Working with Greenpeace and local community organizations, the residents of Richmond were able to mobilize enough support to close down the hazardous facility. They sent more than 1500 letters to the California EPA, urging an Environmental Impact Report, plans for immediate closure of the incinerator, and community participation in the project. Two weeks later, Chevron announced it would shut down the incinerator by 1997. The residents of Richmond are currently working in close collaboration with the California EPA to finalize plans for the closure.