Research Essay

Increasing volcanic activity in Iceland continues to affect air travel. The volcanic ash is able to remain in the skies

over Europe and parts of Asia for days or weeks, impeding aviation traffic. Proposals to accommodate air travel

range from grounding air fleets to creating a multinational air traffic control system that would allow any nation’s

aircraft to overfly any other nation’s territory in order to continue to serve paying customers. This would apply to any

aircraft including commercial, private, and government planes carrying passengers, mail, consumer goods, and

military cargoes.

Imagine yourself as a manager of a commercial courier service in Denmark: the success of your firm depends on

timely delivery and any delays in air traffic can harm your company. Your fellow Danish citizens depend on your firm

for many reasons.

Directions:

 Analyze the impacts—beyond mere loss of revenue—on your business as a result of the grounding of air

travel throughout Europe when Iceland’s volcano erupts.

 Propose actions you will need to take, in light of those impacts, across your business functions in order to

protect your firm’s assets.

 Formulate how you are going to manage customers’ expectations.

 Define and evaluate possible new partnerships that might you be able to create that would allow you to

support your customers.

Requirements:

 Back up your facts, assumptions, ideas and claims with at least two scholarly sources.

 Paper should be 4-5 pages in length (12 pt font, double spaced), well written, and formatted according to

APA Standards.