Strategy Paper

Total Oiling Company: Strategic Plans

The Total Oiling Company is a well-known enterprise that has thousands of branches across the globe. It is a French multinational that integrated gas and oil companies. It is one of the six leading or superior oil companies in the world. The company’s businesses cover the gas and oil chain. They cover from the natural gas and crude oil, transportation, crude oil products trade, natural gas exploration and production, refining, marketing of petroleum products, and power generation. Additionally, the company has its head office in the West of Paris, Tour Total. The company’s history began with the creation of the CFP in the 1920s. CFP stands for the Compagnie Francaise des Petroles. Initially, the oil was produced in the Middle East. Later, Total began to expand into diverse petroleum, chemicals, refining and petroleum product marketing. They also expanded internationally. A hundred years down the line, Total Company has developed and grown to be a leading energy producer with a cutting edge innovation. The company's success is associated with the three statements. They have strengths and weaknesses connected to the statements. In addition, the company faces large opportunities as well as threats. All in all, the Total Company development and growth into an international company is tied to its customs and practices that place it at the top of the market in the oiling industry. In summary, the Total Oiling Company has grown into the broad brand due to its strategic plans.

The company has clear strategies that focus on the goals set, they employ the distinctive capabilities and actively manage their quality portfolio. As a result, the company creates a shareholder value because they create a sustainable cash flow freely. The flow is also over a long term. Additionally, Total Company is disciplined in its approaches that lead to the growth of their distributions to the shareholders over the time. First, the company has clear priorities that are to have or run compliant, reliable and sage operations (Hill, et. Al., 2014). Consequently, the company has better operations and safe performances. Secondly, Total aims at achieving a competitive project execution that will deliver projects efficiently. For this reason, the company meets its budget. Also, the company seeks to make financial choices that are disciplined and support growth (Hill, et. Al., 2014). Therefore, the business operates cash from its businesses, financial resilience and disciplined allocation of capital for it to achieve its financial goals. The third strategy is in creating a quality portfolio. The management actively manages the portfolio so that it identifies the company’s strength. Therefore, the company constantly explores its position by reloading the upstream pipeline. The focus is on the high-value upstream assets that are in selected gas chains, in deep waters and in giant fields (Hill, et. Al., 2014). Besides, Total Company leverages the new upgraded assets. They also leverage the technology that enhances cash flow and customer relations. As a result, Total can generate a high volume operation and project through their production. Finally, Total has a distinctive ability to deliver against their priorities. The operations are possible because they use advanced technology across the value chains. They also develop and maintain strong relationship with the customers, the shareholders and the stakeholders (Hill, et. Al., 2014). The relationship enhances their operations in the countries where they have their branches. Consequently, Total’s strategic plans enhance and develop the company’s branches worldwide.

The strengths of the company place them at a better place in the industry to compete with other oil producers. One is that Total is a competitive company that has created a healthy dislike in their competitors (Birkinshaw, et. al., 2013). They have also gained a valuable coverage all over the world. The company also has opportunities for growth and development. There are numerous opportunities for product development of the company. The brand is also highly protected by the owners especially because it does not wear out like other products. There is also a ready market in different countries in the continents. As a result, the strategic plan ensures the growth of the company due to the available opportunities and its strength.

Quality management involves planning, control, quality assurance and improvement. It is an essential strategy because customers and shareholders seek to use products that are of high quality. It also builds trust with the customers and shareholders. Therefore, quality management is significant to the success of the company. Service quality brings the clients back to the same services because the company wins trust from the clients. However, the company still needs to improve their quality based on the feedback they receive from the clients (Goetsch & Davis, 2014). The vision and mission of the company inspires the company to keep being innovative and to have a brighter future. Interestingly, the company also has a strategy that involves their mode of employment and the target employees. The employees are hired as the apprentices of the energy, oil and gas technologies industry through leveraging of the 21 years’ experience in the gas and oil industry (Blodgett, et. al., 2011). Secondly, it provides the confidence, skills and knowledge that help the UAE nationals to work successfully in the industry. Finally, it facilitates career opportunities for the apprentices from the UAE members and those from the ADNOC group. Similarly, the company’s statement states the members who are given the superior considerations during the hiring process. It also shows its core market in the production of their goods and services (Wilson & Post, 2013). Also, it keeps the company focused on its agenda. Therefore, they provide quality services in their production.

In summary, Total Company has found its place in the oiling industry where it has developed a strong brand name. Consequently, it has attracted a large number of customers as well as shareholders. In addition, there are opportunities for the company to develop across the continent. The company has clear strategies that focus on the goals set, they employ the distinctive capabilities and actively manage their quality portfolio. As a result, the company creates a shareholder value because they create a sustainable cash flow freely. Additionally, the business operates cash from its businesses, financial resilience and disciplined allocation of capital for it to achieve its financial goals. The quality planning involves planning, control, quality assurance and improvement. It is an essential strategy because customers and shareholders seek to use products that are of high quality. The strategy is as effective as the employment strategy. The company employs UAE members and those from the ADNOC group. For this reason, they ensure that they provide quality services through their productions. That is part of the company’s agenda that helps them attain their goals. Consequently, Total Oiling Company utilizes strategic plans that are manageable and effective.

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