Week 5 Final Paper

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Running head: MARKET RESEARCH IN BELGIUM 1

MARKET RESEARCH IN BELGIUM 5

Market research in Belgium

Erin Taylor

BUS 343

Dr. Ifeanyi Ugboaja

June 29, 2015

Market research in Belgium

This paper offers a market research conducted in Belgium. Belgium is a country in Europe. It offers the 20th largest global market in the whole world and about 11th in both the Northern and Western Europe (Sharp & Great Britain, 1998). The research is conducted on four items of the market research. These items include principal imports and exports, gross national product, demographics in the population and per capita income. The table below offers the collected in data in detail.

Market research item

Data

Principal imports and exports

According to information available at http://www.economywatch.com/world_economy/belgium/export-import.html, Principal exports refer to the main goods that a country supplies to other countries. The main exports of Belgium include chemicals, meta and metal products, foodstuffs and machinery and equipments. According to estimates released in 2009, the country exported goods worth $296.1 billion. That value was placed at position three in the whole world. However according 2008 estimates, this value dropped by $75.4 billion. The country majorly exports her goods to Germany, France, Netherlands, United Kingdom, United States and Italy. With Germany buying the highest percentage of Belgium exports.

The main goods that Belgium imports include raw diamonds, foodstuffs, oil products, pharmaceuticals machinery equipments and chemicals. Import estimates were recorded at $315 billion and $387.7 billion in 2008. All the importers of Belgium are its exporters as well with china added to list. Netherlands exports the highest percentage to Belgium.

Gross national product (GNP)

Gross national product refers the monetary value earned by a country. It includes the country’s gross domestic product plus foreign investment minus the income by overseas residents (United States, 1973). According to information available at http://www.tradingeconomics.com/belgium/gross-national-product the GNP for Belgium was 100791 million Euros in the last quarter of 2014. This was a decrease compared to the previous third quarter which was 100834 million Euros. These values were calculated and reported by the national bank of Belgium.

Demographics of the population

Information provided by the world population review at http://worldpopulationreview.com/countries/belgium-population/, indicate that the population of Belgium was recorded at 10,095,005 in 2012. The population has been increasing steadily since then. The country is ranked 33rd in population density. The population density is 942/square kilometer. A recent census by the world population review indicates that the population is currently at 11.239 million. This number is placed at position 75 overall.

Per capita income

Per capita income which in essence is referred to as the GDP per capita is the total value of the gross domestic product of a country divided by the total population of the country in one economic year. From the information located at http://www.tradingeconomics.com/belgium/gdp-per-capita, the GDP per capita income for Belgium was recorded at $ 36410.53 in the year 2013. This information is provided by the World Bank.

Target market

Target market is the group of customers or consumers that is aimed at by any business (Urquhart, 1993). In this case, the business is the country. The target markets for the country as seen from the above data are domestic and global markets. The country gains both from its domestic and external markets. Germany is therefore the biggest global market for the country.

Recommended goods and services with potential

From the above data, the goods which are potentially viable to improve the GDP of the country are oil and pharmaceuticals. These goods gave a total of 22% contribution to the 2014 total income of the country.

Reference

Sharp, P., & Great Britain. (1998). GDP: Output methodological guide. London: Office for

National Statistics.

United States. (1973). Gross national product growth rates and trend data by region and

country. Washington: United States Agency for International Development, Statistics and Reports Division.

Urquhart, M. C. (1993). Gross National Product, 1870-1926: Derivation of estimates. Montréal:

McGill-Queen's University Press.