1. Manufacturer’s suggested retail price
2. Volume discounts and promotional allowances
3. Advertising budget
4. Selected advertising agency
5. Relative emphasis on the four types of advertising messages
6. Promotion’s budget with allocations to cooperative advertising and the three types of consumer
promotions
7. Sales force (number allocated to the five types of retail stores as well as to wholesale and indirect
support functions)
8. Segmentation
9. Line extensions
10. Cumulative net income throughout the simulation and final stock price
11. What you anticipate would happen to the Allround brands in period nine
Your appendix must include:
1. Your firm’s initial strategy
2. Your team’s decisions, results, and interpretation of results for each of the eight periods
3. Graphs
Once your group finishes the report, one member will upload it to Doc Sharing to share with the entire
class. The title of the report should include your group name, for example: “Group A_Report.” All students
should have access to the other firms’ reports once the game is over so they can learn from their
competitors’ insights and strategies. The reports form the basis for the discussion question in Module 8.
Simulation group member evaluation
The purpose of this evaluation is to give credit to those group members who went the "extra mile" or who
did their fair share. Conversely, if any group member did not do his or her fair share (regardless of
reason), he or she should not receive full credit. All evaluations will be kept confidential.
ulehag
final_simulation_report.docx
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