question for nyanda

Corporate Responsibility and Marketing Strategies

Student Full Name

Name of University

Course Number and Name

Instructor Name

Date

Everything in Blue should be deleted

Due Week 3 and worth 240 points

Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products.

Write a six to eight (6-8) page paper (page count does not include the Title or Reference pages) in which you include the following:

Corporate Responsibility and Marketing Strategies

Write your introduction here. It should be 1 to 2 good paragraphs that introduce the reader to your topic and it should explain in detail what your paper will be discussing. Much of your introduction may be taken from the assignment itself (in your own words). Read the Scenario to get a feel for what the paper is about and explain what your paper will be discussing. Remember, this document is just a template. You will want to review the assignment AND rubric for full details. Finally, please ask me any questions about this assignment.

Ethics and Social Position

Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities.

Example 1:

Provide an example to support your position.

Example 2:

Provide an example to support your position.

Impact on Reputation

Determine the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation.

Example 1:

Support your response with an example of the impact in question.

Example 2:

Support your response with an example of the impact in question.

Wage and Benefit Standards

Method 1:

Suggest a method that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response.

Method 2:

Suggest a method that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response.

Hypothesis

Determine whether or not you believe that Apple’s customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers’ workers. Provide a rationale for your position.

Analysis

Analyze Apple’s current overall marketing strategy.

Action 1:

Recommend an action that Apple can take in order to improve its competitive advantage in the global marketplace.

Example 1:

Support your response with examples of instances where your recommendations yielded the desired results.

Action 2:

Recommend an action that Apple can take in order to improve its competitive advantage in the global marketplace.

Example 2:

Support your response with examples of instances where your recommendations yielded the desired results.

Conclusion

Your conclusion is essentially the opposite of your introduction – explain what was discussed in your paper, highlight important aspects, provide summary remarks, include observations, etc. Wow…we are on page 4 already (not including the Title Page). So, all you need to do is delete the blue text (Keep the text in black/Headers), complete each section, complete the Title Page and Reference pages.

References

List your reference here in APA format. The reference page must include all of the references you used, listed in proper APA format. Refer to the Citations.doc post in the Student Center under “Additional Resources”.

Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

Provide the agency’s Website name, URL, and any other sources used to support the assignment’s criteria.

Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills. Refer to the Rubric in the Assignment for additional requirements/information.