Case Study Project - Client Scenarios

Criteria	None	Minimal	Somewhat	Acceptable	Good	Outstanding
Consultancy report
Executive summary: Clearly describes the system, costs, benefits and recommendations in business language that could be understood by the client	0	1	2	3	4	5
Introduction & Background: Clearly describes the scenario and the problem facing the business. The introduction provides a brief overview to the report describing what each section will cover. The background clearly describes the business, introduces the system (CRM, SCM or eCommerce) and the problem	0	1	2	3	4	5
Specific System: Reflects understanding of system resulting from high quality research. Clearly explains key concepts relating to the specific system and identifies issues and benefits. Shows understanding of current trends and/or examples of use identified through research	0	2	4	6	8	10
Recommendations: The recommendations demonstrate understanding of concepts, are carefully considered and linked to the scenario	0	1	2	3	4	5
System Specifications: Clearly identifies specific elements of the selected system. Identifies data requirements, new procedures and requirements of key business personnel	0	2	4	6	8	10
Overall presentation: Report uses the template, is well written, professionally presented and of an appropriate length. Appropriate references are cited using the Harvard system and the reference list is formatted correctly	0	1	2	3	4	5
Total	out of 40
Subtractions
Final mark	out of 10

VUIS Consulting

Case Study Project Report

< Insert the Case Study Business Name>

Table of Contents

1 Table of Contents

2 Glossary

3 Executive summary

4 Introduction

4 Background

5 [Insert either Customer Relationship Management, Supply Chain Management or eCommerce] Systems

5 The meaning of [insert specific concept CRM, SCM or eCommerce]

5 Issues and Benefits

5 Current Trends and Examples in insert specific concept CRM, SCM or eCommerce]

6 Recommendations

7 System Specifications

8 Conclusion

9 Reference List

[Update table of contents before submission: use the Microsoft Word Ribbon – References and then choose Table of Contents. Delete this line when finished]

Glossary

[Compete a table showing terms that may be confusing to the reader – delete this line when finished]

Term	Definition

< Delete all the guidelines in green when you have completed the sections below.>

Executive summary

<Provide a summary of two to three paragraphs (maximum one page). The Executive Summary is just that, a summary of the report. Its purpose it to provide a brief overview of the case study problem, what you discovered and what you recommend. This section should appear on a page by itself. This is the last section you write for the report not the first.>

Introduction

<This section is designed to tell the reader what this report is about and to provide a guide to the remaining sections of the report. It should obviously provided contextual information, that is, relate to the topic and the case study. It should contain a few paragraphs. It often finishes with a short paragraph telling the reader what is in the rest of the report. Aim for about half a page - no more.>

Background

<In this section you should describe the case study client scenario in your own words i.e. Who is your client? What do they do?

Then it is most important that you outline the problem they are facing. There is no use researching for a solution if there is no problem. Then outline what kind of system they want advice about? You are not required to recommend a system in this section.

This section should be one to two paragraphs (maximum half a page) in length.>

[Insert either Customer Relationship Management, Supply Chain Management or eCommerce] Systems

<In this section you report on your research. You need to demonstrate to the client that you understand what is meant by the specific concept (CRM, SCM or eCommerce) relating to the case study project you have chosen and the information systems that support it. Remember, this is not just computer systems. You are studying information systems and so this includes data, people and procedures (processes).

Use subsections in this section. Possible headings are:

The meaning of [insert specific concept CRM, SCM or eCommerce]

<Explain key terms and cite additional references to demonstrate research and illustrate understanding.>

Issues and Benefits

<Describe in detail the challenges and issues involved when introducing such a system to an organisation (e.g. staff resistance to change). Describe in detail the benefits achieved when introducing such a system to an organisation (e.g. improved customer satisfaction).

Current Trends and Examples in insert specific concept CRM, SCM or eCommerce]

<If you have found something in your research such as a new trend or an example of the use of your type of system then outline it here.>

<Overall this entire section should be about a page.>

Recommendations

< For any project there are often a range of options. The information provided here should outline the option you recommend. Whatever you recommend must take into consideration the cost versus the benefits. It may be that you recommend a system that is updated overtime.

You should clearly indicate how you intend to implement it. Hint: refer to Lecture 10 on systems development

System Specifications

< We are not expecting detailed computer specifications. The specific systems are often very expensive and complex.

But you should be able to relate the things you have found about these systems to the various components of information systems: hardware, software, data, people and procedures. Focus on the last three key components that distinguish information systems from computing; people, procedures and data. Ask questions such as:

People

· What sort of things will need to be done to include people who use the system? We are not talking about customers but people in the business.

Procedures

· What changes will be necessary to current processes (or procedures) to ensure that the system will be successful?

Data

· What sorts of data will be collected and how will this be done?

Conclusion

< Summarise the main points from your report>

Reference List

< Include a Harvard format reference list containing every reference cited in the body of your report. Every entry here must have a matching citation e.g. (Shackleton 2010) somewhere in the report>