SWOT Analyses Kellogg (ATTN KIM WOODS)

Source:

Kellogg Company SWOT Analysis. Dec2012, p1-10. 10p.

Document Type:

Article

Subject Terms:

*SNACK food industry *FOOD industry *SWOT analysis *CORPORATIONS -- Growth *FINANCIAL performance *PRODUCT recall

Company/Entity:

KELLOGG Co.DUNS Number: 080600430Ticker: K

NAICS/Industry Codes:

311991 Perishable Prepared Food Manufacturing 311999 All Other Miscellaneous Food Manufacturing 311919 Other Snack Food Manufacturing

Abstract:

A business analysis of Kellogg Co., a multinational producer of breakfast foods, snack foods, cookies and crackers, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include its focus on product innovation. Weaknesses include frequent product recalls. Opportunities for improvement include emerging health consciousness. Threats to the company include the increasing private label penetration.

Accession Number:

85206549

Database:

Business Source Complete