Bus 520: 5 pages due 6 hrs

busn520_project_analysis_rubric_week_1.docx

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RUBRIC for BUSN520 Company Project Analysis: Part 1

Points possible	0	1 - 2	3	4
Title Page	Unacceptable title page.	Title page has significant errors.	Title page has been formatted correctly, but includes minor errors.	Title page formatted according to APA and includes all pertinent information.
Points possible	0 - 3	4 - 6	7 - 9	10 - 12
Description of Organization, all subsidiaries and business units, history	Does not demonstrate an understanding of the facts and perceptions of the concepts/issues discussed in the assignment and does not give an analysis or present solutions that address the key elements/points.	Demonstrates a very limited understanding of the facts, attitudes, and perceptions of the concepts/issues discussed in the assignment and the analysis is incorrect; the paper does not address the main points or presents unrelated solutions.	Demonstrates a limited understanding of the facts, attitudes, and perceptions of the concepts/issues discussed in the assignment and the writer’s analysis is limited; the paper addresses some of the key elements and presents a few solutions.	Demonstrates an understanding of the facts and perceptions of the concepts/issues discussed in this section and gives a cogent analysis that addresses the key elements/points.
Points possible	0 - 3	4 - 6	7 - 9	10 - 12
Description of scope of the business and current products or services provided	Does not demonstrate an understanding of the facts and perceptions of the concepts/issues discussed in the assignment and does not give an analysis or present solutions that address the key elements/points.	Demonstrates a very limited understanding of the facts, attitudes, and perceptions of the concepts/issues discussed in the assignment and the analysis is incorrect; the paper does not address the main points or presents unrelated solutions.	Demonstrates a limited understanding of the facts, attitudes, and perceptions of the concepts/issues discussed in the assignment and the writer’s analysis is limited; the paper addresses some of the key elements and presents a few solutions.	Demonstrates an understanding of the facts and perceptions of the concepts/issues discussed in this section and gives a cogent analysis that addresses the key elements/points.
Points possible	0 - 3	4 - 6	7 - 9	10 - 12
Description of scope of market distribution - are they local, regional, global, etc?	Does not demonstrate an understanding of the facts and perceptions of the concepts/issues discussed in the assignment and does not give an analysis or present solutions that address the key elements/points.	Demonstrates a very limited understanding of the facts, attitudes, and perceptions of the concepts/issues discussed in the assignment and the analysis is incorrect; the paper does not address the main points or presents unrelated solutions.	Demonstrates a limited understanding of the facts, attitudes, and perceptions of the concepts/issues discussed in the assignment and the writer’s analysis is limited; the paper addresses some of the key elements and presents a few solutions.	Demonstrates an understanding of the facts and perceptions of the concepts/issues discussed in this section and gives a cogent analysis that addresses the key elements/points.
Points possible	0 - 3	4 - 6	7 - 9	10 - 12
Description of leadership and management structure and individuals	Does not demonstrate an understanding of the facts and perceptions of the concepts/issues discussed in the assignment and does not give an analysis or present solutions that address the key elements/points.	Demonstrates a very limited understanding of the facts, attitudes, and perceptions of the concepts/issues discussed in the assignment and the analysis is incorrect; the paper does not address the main points or presents unrelated solutions.	Demonstrates a limited understanding of the facts, attitudes, and perceptions of the concepts/issues discussed in the assignment and the writer’s analysis is limited; the paper addresses some of the key elements and presents a few solutions.	Demonstrates an understanding of the facts and perceptions of the concepts/issues discussed in this section and gives a cogent analysis that addresses the key elements/points.
Points possible	0 - 3	4 - 6	7 - 9	10 - 12
Description of current issues that may affect the future of the organization	Does not demonstrate an understanding of the facts and perceptions of the concepts/issues discussed in the assignment and does not give an analysis or present solutions that address the key elements/points.	Demonstrates a very limited understanding of the facts, attitudes, and perceptions of the concepts/issues discussed in the assignment and the analysis is incorrect; the paper does not address the main points or presents unrelated solutions.	Demonstrates a limited understanding of the facts, attitudes, and perceptions of the concepts/issues discussed in the assignment and the writer’s analysis is limited; the paper addresses some of the key elements and presents a few solutions.	Demonstrates an understanding of the facts and perceptions of the concepts/issues discussed in this section and gives a cogent analysis that addresses the key elements/points.
Points possible	0 - 3	4 - 6	7 - 9	10 - 12
Organization, Style, Spelling, and Grammar	The paper’s organization is difficult to follow. The format distracts from the content, or is inappropriate for the target audience or type of document. The writer’s style and word choice make the document difficult to read. The writer’s tone may be unprofessional. The number of grammar and spelling errors leads the reader to believe that the writer is careless or does not understand standard English usage.	The paper is not effectively organized for the target audience, and the format choices need improvement. The writer’s style is wordy or unclear, and the paper has many instances of awkward sentences. The writer’s tone may be unprofessional. The paper has not been carefully proofread. It contains 1-2 examples of major errors, such as comma splices, run on sentences, agreement errors, and fragments. The paper may also have a distracting number of spelling errors.	The paper is effectively organized for the target audience, but format choices need improvement. The writer’s style is clear, but wordy or sparse. The writer’s tone needs improvement. The paper has been proofread, but it contains minor spelling and grammatical errors.	The paper is effectively organized for the target audience and task. Format choices enhance the document. The writer’s style is clear and concise. The writer employs a professional tone. The paper has been carefully proofread and is free of grammar and spelling errors.
Points possible	0	1 - 2	3	4
APA formatted Reference page and in-text citations	Unacceptable reference page and in-text citations.	Reference page and in-text citations have significant errors.	Reference page and in-text citations have been formatted correctly, but include minor errors.	Reference page and in-text citations formatted according to APA and include all pertinent information.
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