DQ3

As a matter of business strategy, many organizations determined that there is a need to have a web presence.  Discuss how a business may need to modify its existing communication strategy – both internal and external – so that the Internet and traditional communications strategies will supplement and complement each other. What management, organization, and technology factors should be considered in order to facilitate the communications of an Internet/web presence?

Your primary discussion responses each week will use complete sentences, proper grammar and spelling and should be at least 250 words.  Please answer the question completely and thoroughly.  Refer to the textbook and external sources, being certain to properly include in-text citations and a reference at the end of your primary discussion response.  All reference listings should follow APA guidelines.  References will be placed at the end of the post and will be single-spaced and not contain any indentation.

Laudon, K. C., & Laudon, J. P. (2013). Management information systems: Managing the digital firm (13th Ed.). NJ: Pearson. Retrieved from: http://online.vitalsource.com/books/9781269870832//1