Proposal

Subject: Proposal Step One Memo

Content Summary

Any company’s marketing plan will be analyzed that how it is diversifying its products for example Pease has Aquarian to carbonated drinks and Orange Juices, it has introduced Lays as well. The product up gradation and pricing strategies as well as target markets and distribution channels of this would be studied in marketing plan of any specific firm.

Assertion # 1

I have selected a topic of marketing plan. This marketing plan will be helpful to launch diverse products; this plan can be used by various firms in order to enhance their marketing position. Employees as well as executives would be part of this marketing plan. This is also helpful in taking several decisions.

Assertion # 2

The good marketing plan requires various information. In order to solve problems pertaining to marketing pan I would tell essentials of it such as targeting customers, like précising them in gender or age, telling unique selling features, it will also have a distribution plan. This is how an ideal product reaches its customers and what mediums must be used.

Assertion # 3

I plan to use quantitative as well as qualitative research in which I will rely more on secondary data sources such as literature review, reports of companies etc. For this I would narrow down my research to particular company or companies and then will research about it to show that what features of a good marketing plan are.