Accounting case study hw

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lost_profits_and_royalties_calculations.xls

Calculations

Lost Profit and Royalty Calculations
2010 2011 2012 2013
UnderCover Mouse Revenues $ 2,091,626 $ 1,949,065 $ 1,274,673
SportPet Revenues $ 1,964,738 $ 2,324,447 $ 1,907,690
Total Revenues $ 4,056,363 $ 4,273,512 $ 3,182,362
Market Share for Undercover Mouse 52% 46% 40%
Market Share for SportPet 48% 54% 60%
2011 2012 2013
Sports Pet Units Sold 128,548 159,701 130,161
Ideal Revenues 3,207,279 3,984,552 3,247,510
UCM Actual Revenues $ 2,091,626 $ 1,949,065 $ 1,274,673
Lost Sales 1,115,653.74 2,035,486.37 1,972,837.56 5,123,978
Incremental Sales 1,013,098 1,060,135 764,112
Undercover Mouse COGS 553,621 454,397 262,734
Incremental Profits $ 459,478 $ 605,737 $ 501,378 $ 1,566,593
Royalty Amount (remaining portion of infringing sales) 3,557,384.72
Comments (in no particular order):
2) The COGS percent you use is the marketshare. You need to calculate the COGS as a percent of the revenue for actual sales.
3) You need to figure out what percent of 2010 sales occurred in November and December and use those sales as well.
4) The market shares are calculated correctly, but the Incremental sales calculation doesn't work. You need to remove SportPet from the market and then figure out what percent of sales UCM would have made.
You can think about the relative strength of Walmart v. Target, or the geographic sales split (you'll notice that the market shares for each geography don't add to 100%).
One of the more difficult aspects of this case is that the evidence indicates that, if SportPet had not been in the market, UCM would not have made ALL of SportPet's sales.
They were selling through different channels and had different geographic strengths.
Thus, you're going to have to figure out some way to allocate SportPet's revenues as between UCM in the but-for world and other companies.

UnderCover Income

UnderCover Mouse
Income Statement
2009 2010 2011 2012 2013 2009 2010 2011 2012 2013
Units 27,200 97,017 126,696 115,744 75,788 Net Income $ (91,364) $ 220,604 $ 216,280 $ 113,584 $ 39,318
Wholesale 2,745 42,394 51,010 44,705 28,220 Discount Rate 1 0.9411764706 0.8858131488 0.833706493 0.7846649346
Direct 24,455 54,623 75,687 71,039 47,568
Revenues $ 599,809 $ 1,610,950 $ 2,091,626 $ 1,949,065 $ 1,274,673
Wholesale $ 32,133 $ 356,025 $ 426,243 $ 412,685 $ 254,311
Direct $ 561,235 $ 1,245,234 $ 1,654,238 $ 1,523,564 $ 1,005,623
Repair $ - 0 $ - 0 $ - 0 $ - 0 $ - 0
Freight $ 6,441 $ 9,691 $ 11,145 $ 12,816 $ 14,739
$ - 0
COGS $ 294,192 $ 811,790 $ 1,073,656 $ 996,310 $ 655,945
Manufacture $ 50,047 $ 178,511 $ 233,121 $ 212,969 $ 139,449
Freight $ 112,187 $ 278,870 $ 380,377 $ 354,546 $ 236,067
Labor $ 131,958 $ 354,409 $ 460,158 $ 428,794 $ 280,428
Gross Margin $ 305,616 $ 799,160 $ 1,017,970 $ 952,755 $ 618,728
SG&A $ 375,326 $ 443,296 $ 668,004 $ 759,977 $ 540,385
Advertising $ 251,235 $ 158,782 $ 351,254 $ 412,584 $ 178,542
Bank $ 192 $ 212 $ 212 $ 212 $ 212
Dues $ 160 $ 160 $ 160 $ 160 $ 160
Equipment Rental $ - 0 $ 227 $ 227 $ 227 $ 227
Freight - Other $ 455 $ 242 $ 300 $ 300 $ 300
Insurance $ 16,036 $ 27,491 $ 28,041 $ 28,602 $ 29,174
Office Supplies $ 1,871 $ 1,230 $ 3,023 $ 1,488 $ 973
Outside Svcs $ 4,537 $ 3,434 $ 4,537 $ 4,537 $ 4,537
Postage $ 1,304 $ 1,287 $ 1,670 $ 1,557 $ 1,018
Rent $ 14,584 $ 14,584 $ 14,584 $ 14,584 $ 14,584
Repair $ 676 $ 451 $ 585 $ 546 $ 357
R&D $ 254 $ 1,045 $ 3,055 $ 2,843 $ 3,820
Ship Materials $ 1,410 $ 3,601 $ 4,675 $ 4,356 $ 2,849
Shop Supplies $ 4,782 $ 4,973 $ 6,457 $ 6,017 $ 3,935
Small Tools $ 804 $ 1,690 $ 2,194 $ 2,044 $ 1,337
Property Tax $ 415 $ 393 $ 393 $ 393 $ 393
Telephone $ 3,000 $ 3,017 $ 3,917 $ 3,650 $ 2,387
Travel $ 1,637 $ 5,809 $ 12,874 $ 34,921 $ 45,129
Entertainment $ 208 $ 833 $ 1,081 $ 1,007 $ 659
Utilities $ 5,122 $ 5,277 $ 6,852 $ 6,385 $ 4,176
Vehicles $ 1,250 $ 2,568 $ 5,621 $ 6,458 $ 7,156
Owner's Salary $ 65,394 $ 205,991 $ 216,291 $ 227,105 $ 238,460
EBITDA $ (69,709) $ 355,864 $ 349,966 $ 192,779 $ 78,343
Interest $ (18,750) $ (17,344) $ (15,850) $ (14,263) $ (12,577)
Rate 6.25%
Term 10
Depreciation ($2,905) $ (4,271) $ (6,419) $ (6,419) $ (6,193)
Taxes1 $ - 0 $ (113,644) $ (111,417) $ (58,513) $ (20,255)
Net Income $ (91,364) $ 220,604 $ 216,280 $ 113,584 $ 39,318
&A

UnderCover Geography

UnderCover Mouse
Geographic Breakdown of Revenues
2009 2010 2011 2012 2013
Pacific $ 389,876 $ 905,496 $ 1,012,678 $ 768,056 $ 428,284
Mountain $ 149,952 $ 288,481 $ 357,215 $ 324,314 $ 185,790
Central $ 59,981 $ 252,336 $ 356,026 $ 450,489 $ 378,187
East $ - 0 $ 164,637 $ 365,707 $ 406,207 $ 282,411
2008 2009 2010 2011 2012
Pacific 65% 56% 48% 39% 34%
Mountain 25% 18% 17% 17% 15%
Central 10% 16% 17% 23% 30%
East 0% 10% 17% 21% 22%

UnderCover Balance

UnderCover Mouse
Balance Sheet
2009 2010 2011 2012 2013
ASSETS $499,781 $715,587 $960,949 $1,021,445 $1,018,277
Current Assets $145,475 $382,993 $624,547 $761,645 $796,556
Cash & Short Term $58,891 $241,487 $470,364 $561,457 $610,013
Checking $36,812 $27,669 $31,233 $34,267 $22,143
Petty Cash $687 $314 $300 $300 $300
Schwab $21,392 $213,504 $438,831 $526,890 $587,570
A/R $39,192 $70,666 $83,342 $108,210 $100,834
Other Current $47,392 $70,841 $70,841 $91,978 $85,709
Finished Goods $8,731 $8,652 $8,652 $11,234 $10,468
Raw Materials $33,194 $51,727 $51,727 $67,161 $62,583
WIP $3,967 $10,462 $10,462 $13,583 $12,657
Undeposited Funds $1,500 $0 $0 $0 $0
Fixed Assets $354,306 $332,594 $336,402 $259,800 $221,721
Vehicle $10,780 $12,241 $16,049 $12,551 $9,053
Cost $24,351 $24,351 $24,351 $24,351 $24,351
Accum. Depr. ($1,306) ($4,804) ($8,302) ($11,800) ($15,298)
Personal Portion ($12,266) ($7,306) $0 $0 $0
Warehouse $28,526 $27,753 $27,753 $25,605 $26,604
Cost $30,125 $30,125 $30,125 $33,819 $37,514
Accum. Depr. ($1,599) ($2,372) ($5,293) ($8,215) ($10,910)
Equipment $315,000 $292,600 $292,600 $221,645 $186,064
Cost $350,000 $364,000 $365,274 $366,191 $367,345
Accum. Depr. ($35,000) ($71,400) ($107,927) ($144,547) ($181,281)
Goodwill $0 $0 $0 $0 $0
LIABILITIES & EQUITY $499,781 $715,587 $960,949 $1,021,445 $1,018,277
Liabilities $318,509 $322,307 $302,693 $285,899 $255,443
A/P $15,951 $38,204 $42,156 $49,604 $46,223
Credit Cards $420 $111 $111 $144 $134
Payroll Liabilities $1,927 $3,354 $3,689 $3,874 $4,067
Fed. Withholding $483 $990 $1,089 $1,143 $1,201
SS -- Employee $331 $544 $599 $628 $660
SS - Employer $331 $544 $599 $628 $660
ETT ($6) ($6) ($6) ($6) ($7)
Other $787 $1,281 $1,409 $1,480 $1,553
Sales Tax Payable $212 $3,132 $3,132 $4,067 $3,790
Bank Debt $300,000 $277,505 $253,605 $228,211 $201,229
Equity $181,271 $393,281 $658,256 $735,547 $762,834
&A

SportsPet Income

SportPet
Income Statement
2009 2010 2011 2012 2013
Units 3,894 56,352 128,548 159,701 130,161
Wholesale CMIYC 3,873 56,289 128,422 159,623 129,868
Direct CMIYC 21 62 126 78 293
Revenues $ 694,211 $ 906,439 $ 1,964,738 $ 2,324,447 $ 1,907,690
Wholesale CMIYC $ 32,133 $ 541,238 $ 1,248,537 $ 1,532,544 $ 1,245,873
Direct CMIYC $ 421 $ 1,245 $ 2,513 $ 1,564 $ 5,843
Other Products $ 655,216 $ 354,265 $ 702,543 $ 777,523 $ 641,235
Freight $ 6,441 $ 9,691 $ 11,145 $ 12,816 $ 14,739
COGS $ 248,344 $ 389,131 $ 858,713 $ 1,030,296 $ 851,021
Manufacture $ 92,343 $ 149,742 $ 327,859 $ 394,929 $ 322,856
Freight $ 3,116 $ 44,186 $ 100,736 $ 124,859 $ 102,615
Sales Commission $ 66,108 $ 81,898 $ 184,526 $ 219,953 $ 187,089
Labor $ 86,776 $ 113,305 $ 245,592 $ 290,556 $ 238,461
Gross Margin $ 445,867 $ 517,308 $ 1,106,024 $ 1,294,151 $ 1,056,668
SG&A $ 289,488 $ 330,059 $ 390,764 $ 424,461 $ 504,937
Advertising $ 15,435 $ 25,412 $ 34,512 $ 24,589 $ 90,425
Bank $ 192 $ 212 $ 212 $ 212 $ 212
Dues $ 160 $ 160 $ 160 $ 160 $ 160
Equipment Rental $ - 0 $ 227 $ 227 $ 227 $ 227
Freight - Other $ 455 $ 242 $ 300 $ 300 $ 300
Insurance $ 16,036 $ 27,490.96 $ 28,041 $ 28,602 $ 29,174
Office Supplies $ 1,871 $ 1,230 $ 3,023 $ 3,154 $ 2,589
Outside Svcs $ 4,537 $ 3,434 $ 4,537 $ 4,537 $ 4,537
Postage $ 1,304 $ 1,287 $ 2,789 $ 3,299 $ 2,708
Rent $ 14,584 $ 14,584 $ 14,584 $ 14,584 $ 14,584
Repair $ 676 $ 451 $ 977 $ 1,156 $ 949
R&D $ 254 $ 1,045 $ 3,055 $ 2,843 $ 3,820
Ship Materials $ 1,410 $ 3,601 $ 7,805 $ 9,234 $ 7,578
Shop Supplies $ 4,782 $ 4,973 $ 10,779 $ 12,752 $ 10,466
Small Tools $ 804 $ 1,690 $ 3,662 $ 4,333 $ 3,556
Property Tax $ 415 $ 393 $ 393 $ 393 $ 393
Telephone $ 3,000 $ 3,017 $ 6,539 $ 7,737 $ 6,350
Travel $ 1,637 $ 5,809 $ 12,874 $ 34,921 $ 45,129
Entertainment $ 208 $ 833 $ 1,805 $ 2,135 $ 1,752
Utilities $ 5,122 $ 5,277 $ 11,438 $ 13,533 $ 11,106
Vehicles $ 1,250 $ 2,568 $ 5,621 $ 6,458 $ 7,156
Personnel $ 215,356 $ 226,124 $ 237,430 $ 249,301 $ 261,767
EBITDA $ 156,380 $ 187,249 $ 715,260 $ 869,690 $ 551,731
Interest $ (18,750) $ (17,344) $ (15,850) $ (14,263) $ (12,577)
Rate 6.25%
Term 10
Depreciation ($2,905) $ (4,271) $ (6,419) $ (6,419) $ (6,193)
Taxes1 $ (45,806) $ (56,316) $ (235,617) $ (288,663) $ (181,207)
Net Income $ 88,918 $ 109,319 $ 457,374 $ 560,345 $ 351,754

SportsPet Geography

SportPet
Geographic Breakdown of Revenues
2009
2009 2010 2011 2012 2013
Pacific $ 151,043 $ 209,979 $ 429,671 $ 520,230 $ 434,602
Mountain $ 336,282 $ 470,503 $ 1,076,762 $ 1,374,400 $ 1,150,611
Central $ 88,042 $ 103,704 $ 209,581 $ 230,382 $ 200,476
East $ 118,844 $ 122,252 $ 248,723 $ 199,435 $ 122,001
2008 2009 2010 2011 2012
Pacific 22% 23% 22% 22% 23%
Mountain 48% 52% 55% 59% 60%
Central 13% 11% 11% 10% 11%
East 17% 13% 13% 9% 6%
215356 226123.8 237429.99 249301.4895 261766.563975

SportsPet Balance

SportPet
Balance Sheet
2009 2010 2011 2012 2013
ASSETS $1,109,817 ($654,460) $530,424 $984,799 $1,781,342
Wholesale CMIYC $877,678 ($870,270) $314,616 $801,821 $1,613,800
Direct CMIYC $183,270 ($1,295,201) ($471,269) ($156,349) $758,845
Checking $36,812 $27,669 $31,233 $34,267 $22,143
Petty Cash $687 $314 $300 $300 $300
Wholesale CMIYC $145,771 ($1,323,184) ($502,802) ($190,916) $736,402
Direct CMIYC $39,192 $70,666 $83,342 $180,647 $213,720
Other Products $655,216 $354,265 $702,543 $777,523 $641,235
Finished Goods $8,731 $8,652 $8,652 $18,754 $22,188
Raw Materials $33,194 $51,727 $51,727 $112,119 $132,646
WIP $3,967 $10,462 $10,462 $22,676 $26,828
Undeposited Funds $2,127,242 ($1,158,152) $1,067,311 $1,913,109 $3,361,030
Fixed Assets $232,140 $215,810 $215,808 $182,979 $167,543
Sales Commission $ 67 $ 29 $ 29 $ 30 $ 30
Vehicle $86 $39 $38 $38 $38
Cost $24,351 $24,351 $24,351 $24,351 $24,351
Accum. Depr. ($1,306) ($4,804) ($8,302) ($11,800) ($15,298)
Personal Portion ($12,266) ($7,306) $0 $0 $0
Warehouse $28,526 $27,753 $27,753 $25,605 $26,604
Cost $30,125 $30,125 $30,125 $33,819 $37,514
Accum. Depr. ($1,599) ($2,372) ($5,293) ($8,215) ($10,910)
Equipment $203,528 $188,018 $188,018 $157,337 $140,902
Cost $226,142 $235,124 $247,867 $257,037 $268,579
Accum. Depr. ($22,614) ($47,106) ($72,926) ($99,700) ($127,677)
Goodwill $0 $0 $0 $0 $0
LIABILITIES & EQUITY $1,109,817 ($654,460) $530,424 $984,799 $1,781,342
Liabilities $318,509 $322,307 $302,693 $321,923 $311,583
A/P $15,951 $38,204 $42,156 $82,809 $97,970
Credit Cards $420 $111 $111 $240 $284
Payroll Liabilities $1,927 $3,354 $3,689 $3,874 $4,067
Fed. Withholding $483 $990 $1,089 $1,143 $1,201
SS -- Employee $331 $544 $599 $628 $660
SS - Employer $331 $544 $599 $628 $660
ETT ($6) ($6) ($6) ($6) ($7)
Other $787 $1,281 $1,409 $1,480 $1,553
Sales Tax Payable $212 $3,132 $3,132 $6,789 $8,032
Bank Debt $300,000 $277,505 $253,605 $228,211 $201,229
Equity $791,308 ($976,767) $227,731 $662,876 $1,469,759
$ 215,356.00 $ 226,123.80 $ 237,429.99 $ 249,301.49 $ 261,766.56