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business-driven-technology_assignment.docxINSTRUCTIONS: Answer the each part of the following questions with minimum 50-75 words each. Use the links to external sites when appropriate to answer questions.
1. Watch the following video and then answer the questions that follow:
a. https://www.youtube.com/watch?v=gcK_5x2KsLA
b. Explain to a five year old (using language that they would understand) what a neural network is. Use the video help guide your answer.
c. How do banks use Neural Networks to help uncover fraudulent purchases for their customers?
2. Watch the following video and answer the questions that follow:
a. https://www.youtube.com/watch?v=SXDvHgjRNDQ
b. Think of the process of placing an order on Amazon. First, list out the steps that are involved with buying something and having it arrive at your front door (think making of the product, procurement, purchasing, shipping, delivery). Who are the major players in this process? How does proper supply chain management ensure that your package arrive to you on time?
3. You would like to extend your global reach and attract new customers to your Showbiz business. Search for Bonobos Ninjas on Twitter.
a. How does Bonobos use their Ninjas to build customer loyalty, respond to customer inquiries, and build their brand?
b. If you were to design a CRM solution for ShoeBiz, what would it look like? Be specific…how would you use it, what would you want it to accomplish?
4. Watch the following video and answer the questions that follow:
a. https://www.youtube.com/watch?v=wfsRAZUnonI
b. How do SCM solutions help to ensure that a business can adhere to Lean Manufacturing?
