Kim Woods

Week 2 Writing Assignment

Metaphoric Analysis. 50 points

Write a short paper, (2-3 pages, double spaced), describing the metaphors and their rhetorical purpose in a political advertisement of your choice. This paper will have the same general structure as your first paper.

Here are some notes on the content of the paper:

Introduction:

In the introduction, describe the rhetorical situation of the ad, especially as it relates to the metaphors at hand. This might also be a good space to explain any necessary information on how the metaphor works. For example, if you are describing a structural metaphor, you might need to quote Lakoff and Johnson.

Body:

In the body paragraphs, you will analyze the metaphors, break them apart and put them back together to explain their rhetorical effect.

Conclusion:

Your conclusion should re-enforce the thesis and continue to explain the rhetorical significance of the metaphors.