Short Essay Needed 500 Words

1 Unsatisfactory 0.00%

2 Less than Satisfactory 65.00%

3 Satisfactory 75.00%

4 Good 85.00%

5 Excellent 100.00%

70.0 %Content

25.0 %Product Positioning

No discussion of product positioning is included.

Discussion of product positioning is included but is incompletely developed or unclear.

Discussion of product positioning is adequately developed and demonstrates basic understanding of the product's target market.

Discussion of product positioning is specific and detailed. Details demonstrate a thorough understanding of the product's target market.

Discussion of product positioning is specific and comprehensive. Details demonstrate advanced understanding of the product's target market.

30.0 %Marketing Plan

No marketing plan is included.

Marketing plan is included but is incompletely developed or unclear.

Marketing plan is adequately developed and reasoning is justified with appropriate evidence from the case.

Marketing plan is specific and detailed. Reasoning is thoroughly supported with evidence from the case.

Marketing plan is specific and comprehensive. Reasoning is thoroughly supported, persuasive, and demonstrates advanced understanding of the marketing concepts included in the case.

15.0 %Competitive Pricing Strategy

No competitive pricing strategy is present.

A competitive pricing strategy is present, but lacks details or is incomplete.

A competitive pricing strategy describes the current financial position and status in the market. There is evidence of a pricing strategy to drive sales and maximize profitability.

A competitive pricing strategy provides a detailed description of the current financial position and status in the market. There is clear evidence of a pricing strategy to drive sales and maximize profitability and justification for the pricing.

A competitive pricing strategy provides a comprehensive description of the current financial position and status in the market. There is a thorough justification of a pricing strategy to drive sales and maximize profitability with evidence from research conducted.

20.0 %Organization and Effectiveness

10.0 %Thesis Development and Purpose

Paper lacks any discernible overall purpose or organizing claim.

Thesis and/or main claim are insufficiently developed and/or vague; purpose is not clear.

Thesis and/or main claim are apparent and appropriate to purpose.

Thesis and/or main claim are clear and forecast the development of the paper. It is descriptive and reflective of the arguments and appropriate to the purpose.

Thesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear.

10.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)

Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.

Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) and/or word choice are present. Sentence structure is correct but not varied.

Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.

Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.

Writer is clearly in command of standard, written, academic English.

10.0 %Format

10.0 %Paper Format (Use of appropriate style for the major and assignment)

Template is not used appropriately, or documentation format is rarely followed correctly.

Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent.

Appropriate template is used. Formatting is correct, although some minor errors may be present.

Appropriate template is fully used. There are virtually no errors in formatting style.

All format elements are correct.

100 %Total Weightage