MKT 506 Integrated Marketing Communications Assignment 5 for Professor Ryan

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Assignment 5: A Household Name

Due Week 10 and worth 150 points

One of the ultimate goals of marketing is to generate sales and translate the message or product into something the targeted market embraces.

Write an eight to ten (8-10) page paper in which you:

1. Argue the significance or need of a salesperson to push products. Address whether or not the type of product makes a difference with an example.

2. Consider the expectation of a sales professional and discuss if this is a position you would be interested in. Provide support for the claims you make regarding the career.

3. Develop a policy that you would use to ensure you remain ethical in your advertising activities.

4. Compare and contrast public relations, publicity, and corporate advertising, and discuss the value each presents along with an example for each one that you think has been executed well.

5. Think about the role of publicity and speculate whether or not you think publicity will be impactful in the future. Be sure to discuss what factors you considered when developing your response.

6. Use at least five (5) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

· Summarize the ethical and regulatory considerations in marketing communications, and develop approaches to maintaining appropriate ethical and regulatory standards in marketing operations.

· Use technology and information resources to research issues in integrated marketing communications.

· Write clearly and concisely about integrated marketing communications using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.

Points: 150	Assignment 5: A Household Name
Criteria	Unacceptable Below 70% F	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Argue the significance or need of a salesperson to push products. Address whether or not the type of product makes a difference with an example. Weight: 15%	Did not submit or incompletely argued the significance or need of a salesperson to push products; did not submit or incompletely addressed whether or not the type of product makes a difference with an example.	Partially argued the significance or need of a salesperson to push products; partially addressed whether or not the type of product makes a difference with an example.	Satisfactorily argued the significance or need of a salesperson to push products; satisfactorily addressed whether or not the type of product makes a difference with an example.	Thoroughly argued the significance or need of a salesperson to push products; thoroughly addressed whether or not the type of product makes a difference with an example.
2. Consider the expectation of a sales professional and discuss if this is a position you would be interested in. Provide support for the claims you make regarding the career. Weight: 15%	Did not submit or incompletely considered the expectation of a sales professional and discussed if this is a position you would be interested in; did not submit or incompletely provided support for the claims you make regarding the career.	Partially considered the expectation of a sales professional and discussed if this is a position you would be interested in; partially provided support for the claims you make regarding the career.	Satisfactorily considered the expectation of a sales professional and discussed if this is a position you would be interested in; satisfactorily provided support for the claims you make regarding the career.	Thoroughly considered the expectation of a sales professional and discussed if this is a position you would be interested in; thoroughly provided support for the claims you make regarding the career.
3. Develop a policy that you would use to ensure you remain ethical in your advertising activities. Weight: 10%	Did not submit or incompletely developed a policy that you would use to ensure you remain ethical in your advertising activities.	Partially developed a policy that you would use to ensure you remain ethical in your advertising activities.	Satisfactorily developed a policy that you would use to ensure you remain ethical in your advertising activities.	Thoroughly developed a policy that you would use to ensure you remain ethical in your advertising activities.
4. Compare and contrast public relations, publicity, and corporate advertising, and discuss the value each presents along with an example for each one that you think has been executed well. Weight: 25%	Did not submit or incompletely compared and contrasted public relations, publicity, and corporate advertising, and did not submit or incompletely discussed the value each presents along with an example for each one that you think has been executed well.	Partially compared and contrasted public relations, publicity, and corporate advertising, and partially discussed the value each presents along with an example for each one that you think has been executed well.	Satisfactorily compared and contrasted public relations, publicity, and corporate advertising, and satisfactorily discussed the value each presents along with an example for each one that you think has been executed well.	Thoroughly compared and contrasted public relations, publicity, and corporate advertising, and thoroughly discussed the value each presents along with an example for each one that you think has been executed well.
5. Think about the role of publicity and speculate whether or not you think publicity will be impactful in the future. Be sure to discuss what factors you considered when developing your response. Weight: 20%	Did not submit or incompletely thought about the role of publicity and did not submit or incompletely speculated whether or not you think publicity will be impactful in the future; did not submit or incompletely discussed what factors you considered when developing your response.	Partially thought about the role of publicity and partially speculated whether or not you think publicity will be impactful in the future; partially discussed what factors you considered when developing your response.	Satisfactorily thought about the role of publicity and satisfactorily speculated whether or not you think publicity will be impactful in the future; satisfactorily discussed what factors you considered when developing your response.	Thoroughly thought about the role of publicity and thoroughly speculated whether or not you think publicity will be impactful in the future; thoroughly discussed what factors you considered when developing your response.
6. 5 references Weight: 5%	No references provided	Does not meet the required number of references; some or all references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
7. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 6 errors present	5-6 errors present	3-4 errors present	0-2 errors present

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