Sports management HW
zuela101
spt_111_milestone_three_rubric.doc
SPT 111 Milestone Three: Strategic Planning
Overview:
The final project for this course is the creation of a business plan for a chosen sport organization. The purpose of this project is for you to begin to consider which area of sport business you will enter in your professional career. For this milestone, due in Module Five, you will submit a strategic plan for your selected organization. The initial planning you provided in Milestone Two (in Module Three) will form the basis for this strategic plan and will help to solidify some of the questions you will address in your overall business plan, the final project document due in Module Seven.
Specifically the following critical elements must be addressed:
· Two goals for an activity within your chosen business, ones that expand upon the mission and purpose you outlined in the initial plan
· Equipment and supplies needed, as well as personnel that will be necessary in running the business
· Marketing initiatives that will need to be implemented to ensure the business is successful
· Laws and potential challenges in sport management that your business should be aware of
· A promotional flyer to communicate the organization to potential customers and stakeholders (This will be included as an addendum to your paper.)
Requirements of Submission:
The strategic planning paper should follow these formatting guidelines: double-spaced Word document, 2–3 pages in length, not including title page, references, or promotional flyer, 12-point Times New Roman font, one-inch margins, APA format, and a minimum of two primary sources.
Instructor Feedback: Students can find their feedback in the Grade Center.
|
Critical Elements |
Exemplary |
Proficient |
Needs Improvement |
Not Evident |
Value |
|
Goals for an Activity
|
Meets “Proficient” criteria and proposes suggestions based on research of existing sport organizations (14-15) |
Identifies goals for an activity within the chosen sport business, ones that expand upon the mission and purpose outlined in the initial plan (12-13) |
Identifies goals for an activity, but does not sufficiently explain how these goals expand upon the mission and purpose outlined in the initial plan (11) |
Does not identify goals for an activity within the chosen sport business (0-10) |
15 |
|
Equipment, Supplies, and Personnel |
Meets “Proficient” criteria and compares the equipment, supplies, and personnel to other sport organizations in the market (14-15) |
Provides a list of equipment and supplies that will be needed as well as personnel that will be necessary in running the business (12-13) |
Provides a list of equipment, supplies, and personnel, but does not provide sufficient necessary examples (11) |
Does not provide a list of equipment, supplies, or personnel (0-10) |
15 |
|
Marketing Initiatives |
Meets “Proficient” criteria and provides suggestions for marketing initiatives (14-15) |
Outlines marketing initiatives that will need to be implemented to ensure the business is successful (12-13) |
Minimally outlines marketing initiatives to be implemented (11) |
Does not outline marketing initiatives (0-10) |
15 |
|
Laws and Potential Challenges |
Meets “Proficient” criteria and laws and challenges are substantiated with examples from research (14-15) |
Identifies laws and potential challenges in sport management that the chosen business should be aware of (12-13) |
Identification of laws and potential challenges are lacking in detail (11) |
Does not identify laws and potential challenges (0-10) |
15 |
|
Promotional Flyer |
Meets “Proficient” criteria and flyer provides reasons to support and invest in the organization (18-20) |
Provides a promotional flyer to communicate the organization to potential customers and stakeholders (16-17) |
Promotional flyer insufficiently communicates the organization to potential customers and stakeholders (14-15) |
Does not provide a promotional flyer (0-13) |
20 |
|
Articulation of Response |
Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format (18-20) |
Submission has no major errors related to citations, grammar, spelling, syntax, or organization (16-17) |
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas (14-15) |
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas (0-13) |
20 |
|
Earned Total Comments: |
100% |
